Segway Aims to Boost EMEA Market With New Amsterdam Office

Segway, the electric personal transport pioneer, has opened a new European office in Amsterdam. The aim is to better serve the EMEA market with a comprehensive range of iconic business-to-business Segway products as well as new consumer products, under the brand Ninebot by Segway. The Segway Europe office was opened on June 21, 2016, in the presence of CEO Lufeng Gao.

The establishment of Segway Europe ensures availability of the full product line-up of both brands for the business-to-business as well as the consumer market. From the new office, Segway Europe can now serve these markets for the entire EMEA region, enabling professional distribution, central management and increased marketing activities. In the next few months two new mass market models will be launched – the Ninebot One S2 and Ninebot Mini Pro.

Dennis Hardholt is responsible for the introduction of Segway and Ninebot by Segway products in the EMEA region as the President of Segway Europe. “From our new European office we are able to serve all the European, Middle Eastern and African markets. We will immediately make a range of exciting new consumer products available that complement our existing line up. With these affordable models we will further open up the market for smart, green personal transportation. They will add a touch of fun and excitement to the daily lives of consumers, while answering to the practical need for short distance transportation and leisure activities.”