AR Racking names new EMEA sales director

José Miguel Sobradillo has been appointed as the new EMEA Sales Director for the pallet racking solutions of industrial storage systems specialist AR Racking. Sobradillo replaces José Manuel Lucio at the head of the EMEA market, who was combining the position with that of Managing Director, a role he will exclusively concentrate on from now on.

The new Sales Director takes on the challenge with determination: “It is a highly motivating challenge trying to consolidate AR Racking’s good positioning in the entire EMEA region. The objective is to turn AR Racking into the leading supplier of storage solutions in all these markets in which we are present. In my new position I will try to contribute to this by focusing on: strategies offered by stand-out projects that increase our customers’ competitiveness, as well as our product knowledge and care.”

Sobradillo knows perfectly the intra-logistics sector and AR Racking’s potential, having spent more than a decade performing sales management roles there. After many years as a sales management leader in the European Anglo-Saxon market, in recent months he has taken on the role of Key Account Manager – Global Accounts, a position focused on customers with large-scale and specific storage projects and which he will continue to combine with the new role.

With University training in industrial engineering, AR Racking’s new EMEA Sales Director has both a professional background in sales and a technical and industrial market profile.