Brother UK Opens New Market Opportunity

Business technology solutions provider Brother UK has partnered with ECS Global to help the business better support its customers across retail, healthcare, transport and logistics. The partnership, which launched in October 2023, will see ECS Global make the full Brother print portfolio available to the company’s existing and prospective customers.

The agreement covers the Brother PJ range of mobile printers and RJ range of rugged portable devices, alongside the TD line of desktop labelling printers and TJ industrial printer range.
ECS Global, which works with 40,000 clients across 20 time zones, provides an innovative cloud-based media communication suite that helps businesses manage all of their communication channels, from impactful and colourful point of sale, all formats of digital signage, and interactive media displays, through one design suite.

The partners say that the breadth of Brother’s product range, from mobile and desktop to industrial print devices, will enable ECS customers to unlock efficiencies in consumables across their operations without having to compromise on their print hardware.

The new partnership follows the announcement that Brother UK is aiming to double sales across its specialist printing services (SPS) business, which supplies industrial, desktop and mobile printers used for everything from food safety labelling to Auto-ID in warehousing.

Market Opportunity

Over the last two years, Brother UK has partnered with major Auto-ID resellers and vendors in the UK, as well as specialist partners BarcodeGenie and Planglow, to create new routes to market and develop tailored solutions for the retail and food hygiene markets respectively.

Ged Cairns (pictured), head of SPS business category at Brother UK, said: “There is growing demand among businesses across supply chain, retail and hospitality to digitise their day-to-day operations and we have built a strong product proposition to take advantage of this buoyant market.

“Our new partnership with ECS Global will serve to strengthen our position and provide clients with the broadest range of print devices available from a single vendor. In addition to consistent device management and deployment tools, businesses will benefit from simplifying their consumables ordering, service, support and user training. The firm has a significant footprint in the UK and has seamlessly deployed our solutions with customers already, so we’re looking forward to supporting ECS Global with their current and prospective customers moving forward.”

Derek Buchanan, chief executive officer at ECS, said: “When Brother approached us with a partnership proposal, we knew it would be a great opportunity to work with such an instantly recognisable brand, offering the full range of print solutions our customers need. They can now choose devices for each section of their operations from the same vendor to meet any level of print type and volume, which will simplify their administration, boost their workflow efficiencies and help reduce costs.”