Fortna Expands Relationship with Rockwell Automation

4th February 2025

Logistics BusinessFortna Expands Relationship with Rockwell Automation

Fortna, a leading automation and software company in the area of distribution and fulfillment operations, is pleased to announce an expanded relationship with Rockwell Automation, one of the world’s largest industrial automation and digital transformation companies.

With more than 15 years of collaborative history, this new step signifies an evolution to digital-transformation-focused efforts driving information and data to flow freely through the supply chain as well as leveraging machine learning and AI to enable Fortna designed and implemented systems to operate independently and realize a higher level of self-awareness and optimization.

Key initiatives of this strategic alliance include:

• Modernizing and transforming customer operations through digitalization and automation
• Applying advanced analytics at the operational level, utilizing the combined capabilities of both companies
• Planning and managing process changes as well as enabling improved workforce productivity driven by new levels of automation
• Boosting operational reliability, efficiency and safety through digital solutions

Rob McKeel, CEO of FORTNA, commented, “Our expanded relationship with Rockwell Automation underscores Fortna’s dedication to driving operational excellence for our customers. By leveraging advanced digital solutions, we aim to optimize the movement of materials and information across the supply chain.” He added, “We are excited to collaborate in delivering innovative, customer-centric solutions that accelerate time to market, improve efficiency, and unlock significant productivity gains.”

“The Fortna and Rockwell Automation teams are dedicated to delivering greater value through an increased focus on more integrated offerings and services as part of this collaboration,” said Mike Hitchings, regional vice president, North America, Rockwell Automation. “As a Gold Partner, Fortna has consistently demonstrated its commitment to fostering teamwork that enhances customer success, particularly during critical digital transformation initiatives. Together, we provide comprehensive, end-to-end solutions that meet the needs of today while preparing for the challenges of tomorrow. We deeply value our relationship and the exceptional collaboration it brings.”

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