Cold Storage and Transport Supply Chain Solution

CtrlChain and NewCold are advancing their strategic partnership with the development of a fully integrated, technology-driven solution for the cold storage and transportation industry, designed to transform how supply chain operations are managed across warehousing, transport, and digital systems.

“Through our partnership with NewCold, we are building a connected supply chain ecosystem that not only anticipates risks but also improves demand forecasting and automates operations,” said CtrlChain CEO Giovanni Gubbels (pictured).

As part of this strengthened collaboration, Gubbels has been appointed Vice President of Transport and Digital at NewCold, supporting the seamless integration of the companies’ expertise and accelerating digital transformation across the joint offering. He will work closely with NewCold Founder and CEO Bram Hage and NewCold Executive Vice President Digital Simon Taylor to expand the solution’s capabilities and reach.

“We are pushing the industry toward greater transparency by breaking down barriers and integrating data from all supply chain stakeholders into a single, centralized place,” said Hage. “This allows businesses to manage operations from start to finish in one place, making them more resilient to disruptions and better positioned for future growth.”

In today’s logistics environment, fragmented and disconnected tools create inefficiencies that make it difficult to stay proactive. Managing capacity, adapting to demand shifts, ensuring regulatory compliance, and responding to delays all become more challenging, increasing the risk of missed opportunities.

CtrlChain and NewCold are addressing these challenges by creating a unified solution that integrates warehousing, transportation, and digital systems. This approach enhances visibility and decision-making, helping businesses mitigate disruptions, meet growing customer expectations, and shift their focus from operational firefighting to strategic outcomes.

While tools like transportation management systems (TMS) and control towers already exist, they often operate in silos, forcing companies to rely on multiple applications. By utilizing a fully connected ecosystem including TMS, real-time data, and a control tower currently in development, companies gain complete visibility over their operations. This enables smarter route optimization, inventory management, and cost control, allowing businesses to reduce waste, increase profitability, and stay competitive in a rapidly evolving market.

Since 2022, CtrlChain and NewCold have collaborated to reduce waste and drive innovation in logistics. Together, they offer a comprehensive suite of services, including warehousing, brokerage, managed transportation, and asset-based transport.

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