Unlock Logistics Success: How Conversations Can Help You Retain Top Talent
13th August 2024
Jess O’Dwyer (pictured), Pocketalk General Manager Europe, explains why embracing diversity can unlock access to talent.
The surge in online shopping has significantly fuelled the growth of the logistics sector and increased the demand for workers. To meet this demand, the industry has come to heavily rely on foreign talent. Research by Prologis UK indicates that in 2023, 12% of logistics, warehousing, and supply chain workers in the UK were non-native English speakers.
While this highlights the sector’s role in fostering workplace diversity and inclusion, it also raises communication challenges. In operations and logistics, effective communication is essential. With the UK’s logistics sector being a vital economic backbone, the need to make workplaces more accessible to non-native speakers is a non-negotiable.
Investing in overcoming communication barriers can boost talent engagement and retention, tapping into a wider array of skills and perspectives. It can also reduce the costs of recruiting and training. High turnover rates are costly and disruptive, so retaining staff is crucial. Creating a supportive environment that minimises language barriers can lead to higher job satisfaction, increased loyalty, and reduced staff turnover.
From our work across various industries, here’s what UK operations and logistics companies can learn to build a more inclusive and effective workforce.
Understanding the Importance of Language Inclusion
Fostering an environment where language inclusion is prioritised is not just about compliance or box ticking — it’s about operational excellence and employee well-being. Language barriers can lead to misunderstandings, decreased productivity, and even safety risks. When employees struggle to communicate effectively, it affects their confidence and job satisfaction. Moreover, in an industry where precision and efficiency are paramount, any miscommunication can have ripple effects throughout the supply chain.
The Role of Technology in Bridging the Gap
Technological solutions play a critical role in opening up conversation. Tools like Pocketalk, a versatile language translation device, can facilitate real-time communication between employees who speak different languages. By providing instant, accurate, secure translation, such tools enable workers to understand instructions, report issues, collaborate more effectively, and most importantly understand safety protocols, thus enhancing both safety and productivity.
Investing in Language Training Programmes
While technology provides immediate relief, long-term strategies should include investing in language training programmes. Offering English as a Second Language (ESL) classes can significantly benefit non-native speakers. Additionally, providing basic language courses for native English speakers to learn key phrases in their colleagues’ languages can foster mutual respect and understanding. These programmes not only improve communication but also demonstrate the company’s commitment to supporting its employees’ growth.
Creating a Multilingual Work Environment
Creating a multilingual work environment involves more than just translation tools and language classes. It’s about embedding language inclusion into the company culture. This can be achieved by:
bilingual signage and documentation, multilingual support staff and inclusive communication policies that encourage the use of multiple languages, ensuring everyone has access to company information.
Real-World Examples of Success
In the US, CAVU, a leadership training company helped a business in the oil and gas sector to introduce language translation technology which led to better communication, improved leadership training and safety. Another example is a manufacturing firm that partnered with local community organisations to offer ESL classes to their employees. This initiative not only improved workplace communication but also helped employees integrate better into their communities, enhancing their overall quality of life and job satisfaction.
As we continue to navigate an increasingly globalised and diverse world, the ability to communicate across languages will become even more critical. By prioritising language inclusion, UK operations and logistics companies can not only improve their operations but also create a more equitable and supportive workplace for all employees.
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