3PL Sets Up Pan-Asian Distribution Platform for European Retailer
4th June 2018
Norwegian children’s quality furniture and equipment manufacturer Stokke has contracted with GEODIS in China to establish a pan-Asian warehousing and distribution platform.
GEODIS has established two warehouses in the Shanghai region and will implement a specially designed IT solution to organize packaging, labelling, quality inspection, inventory control and palletisation of the imported products. GEODIS will also organize the distribution of orders to retail outlets in over twenty cities throughout China.
The growth potential of the Chinese middle-income market is underlined by the increase in quality products being imported from Europe. The Norwegian head-quartered Stokke AS, established over eighty years ago, has been producing premium children’s equipment, including highchairs, strollers and nursery furniture, for nearly fifty years and exporting to China for the past ten.
The partners potentially plan to extend their cooperation in due course to other parts of the Pacific Rim, including Korea, Japan, Singapore and Australia.