Online White Goods Retailer Picks BluJay’s DropShip

ao.com, one of the UK’s largest online retailers of white goods, tech and electricals, has deployed BluJay’s DropShip solution to support delivery of its vast product range.

AO, which prizes its delivery fulfilment standards, has chosen to partner with BluJay Solutions to enhance its supply chain operations. Following a recommendation, AO was impressed by BluJay’s record on rapid, secure data transfer and its wide range of supplier relationships.

As ao.com expands its product offering, a high-capacity drop-shipping system is essential for supporting its growth strategy.

BluJay’s DropShip solution helps to streamline ao.com’s transactional processes, helping to ensure it maintains its on-time delivery reputation; sustaining high customer approval rating.

The partnership also gives AO access to BluJay’s Commerce suite, its Global Trade Network of logistics firms and the hundreds of suppliers in its DropShip network, opening the door for further product expansions in the future.

“AO.com is a leading light of UK retail,” said Sian Hopwood, SVP B2B Operations at BluJay. “Drop shipping is an essential competence for businesses looking to build and maintain strong customer relations in the e-commerce age.”