Johnston Logistics unveils new website

Leading logistics provider Johnston Logistics UK has unveiled its new website. The growing company’s new online presence better represents its growing reputation as a provider of warehousing and logistics for leading brands and retailers.

“When I look back at recent years, we’ve developed a lot; both as a business and as a team. We want to continue this journey and it’s important to have a website that better reflects both where we are and where we’re going,” says Rob McIndoe, Director of Johnston Logistics UK.

With an increased focus on its 40 years of experience and use of new technology, the website reflects the growth in Johnston Logistics UK’s reputation and was built by Full Mix Marketing who deliver all the logistics expert’s marketing.

“In the almost four years we’ve worked with Johnston Logistics UK, it’s clear they’ve grown in stature, capabilities and success. We wanted to ensure their website helped communicate just that to all the visitors driven to the website by marketing,” says Sarah West, Managing Director of Full Mix Marketing.

Through search engine optimisation (SEO) and content marketing, the B2B marketing agency reports that the existing Johnston Logistics UK website has received a four-fold increase in impressions on leading search engines over the past 12 months.

Johnston Logistics UK was formally established in 2010 but can trace its history back to 1978. It now handles over 320 million individual items each year. As a Primary Consolidation Centre for ASDA, over 50% of the wine sold in their supermarkets passes through Johnston Logistics UK’s Snetterton site.

As well as investing in digital marketing, the logistics expert has recently made a significant further investment in technology with a state-of-the-art Warehouse Management System (WMS). The new software has enhanced efficiency and the ease with which Johnston Logistics UK can integrate with its customers’ own systems and provide them with real-time information.

“It’s been an unprecedented 12 months with the pandemic. Our team has worked exceptionally hard to support existing clients and a growing number of leading businesses. But it’s still been important to invest in our future and the website is one way we can show clients we’re always developing and looking to become even more supportive,” continues Rob McIndoe.

From its 700,000 sq ft of warehousing in Norfolk, Johnston Logistics UK delivers storage, logistics and fulfilment for businesses in sectors including wine, food, other fast-moving consumer goods and commercial products. It offers a complete range of services including palletised warehousing, HMRC customs and bonded warehousing, eCommerce fulfilment and complete third-party logistics.