Yale adds Bahrain to dealer network

Yale Europe Materials Handling is increasing its footprint in the Middle East with the appointment of a new dealer in the Kingdom of Bahrain. Banz Trading & Contracting WLL will be the exclusive sales and service dealer of Yale® products in the region.

Banz Trading & Contracting WLL was founded in 1948 and is one of the oldest and most respected trading, engineering and contracting companies in Bahrain. Boasting over 70 years of expertise, the company has built a strong customer base of prominent clientele across many industries.

“We are delighted to welcome Banz Trading & Contracting WLL to the Yale dealer network and increase our coverage in the Bahrain market,” said Peter Madoc-Jones, Territory Manager MEA at Yale. “The company’s mission statement ‘Value Addition with Care and Commitment’ aligns perfectly with our own ‘People. Products. Productivity’ philosophy.”

“Our customers are looking for both extremes – high performance and quality at an optimum price. We share the same commitment as Yale to deliver high quality products, the lowest lifetime cost of ownership and outstanding customer satisfaction to customers in Bahrain,” said Shafeeq Ahmed, General Manager of Banz Trading & Contracting WLL.

Strategically situated in Sitra Industrial Area with over 100 staff, the company’s one-stop facility houses an engineering workshop, pump assembly workshop, fabrication unit for shelving and doors assembly, covered painting booth, stores and a sales office.

Customers of Banz Trading & Contracting WLL have service teams on standby to provide round-the-clock support whenever they are needed to help keep their operations running smoothy.

“We were founded over 70 years ago to provide Tier-1 products to the Bahrain market, and provide the service that is expected from our clients when purchasing these products,” explained Mr Ahmed. “We believe this makes Yale a natural fit to our offering, and we look forward to helping the company increase its market share in Bahrain with new sales, rentals and full-service activities at the heart of our partnership.”