Storage Direct launches new website   

Storage Direct, the online retail destination for UK-manufactured storage products and solutions for home, warehouse, industrial, office and retail environments, has launched a newly designed and rebranded website.

The new website, with over 2,000 products available to buy online, is more than just a refresh. Based on ongoing research and direct user feedback, it has been rebuilt with the customer in mind. The site features a new brand identity, a modern design and improved functionality, with direct and easy access to help and support for customers engaging online.

Storage Direct has a wealth of experience in serving business customers and consumers. The ecommerce site showcases an extensive range of storage solutions, warehousing equipment, industrial shelving, storage bins, lockers and much more. This online one-stop-shop provides customers with a quick efficient way to order regular requirements like pick bins, plastic boxes, step ladders, warehouse steps, metal lockers, plastic lockers, metal shelving, pallet racking or industrial racking.

With this rebrand and rebuild, Storage Direct has introduced a new generation of technology and ecommerce that underpins a streamlined online customer experience. It is easier to use and navigate, with clear product information, increased online payment facilities and an improved help and support service, complete with online chat available during office hours and new enquiry forms.

The new Storage Direct website reflects insights and in-depth analysis of the ways customers engaged with the online shop over the years. A key requirement was an upgrade of the search function for ease-of-use while on the website. A new filter system directs customers to find exactly what they’re looking for, quickly and easily. There is also immediate help available from expert sales support: customers can use the new reinvigorated online chat platform or engage using traditional methods of contact such as digital enquiry forms or telephone.

Logged-in customers have better visibility of their orders, with the ability to track the order status from their redesigned profile. While logged in, they can also update contact details and edit their basket with a few clicks. Other new features include a “recently viewed” slider for customers to go back to products that they had discovered previously. Best sellers and popular items are clearly visible across the site for easy access, and customers will see the latest deals, offers and competitions as soon as they visit the website.

Storage Direct says its new website is faster, easier to use and much more efficient for customers. It reinforces Storage Direct’s position as a leader in online high-quality storage solutions, showcasing an extensive range of storage products manufactured here in the UK and their approach to supporting clients. It also brings the power of storage through Whittan to support a wider variety of projects. Storage Direct is offering a free bespoke site survey service for customers with larger requirements.

Whittan’s Product Marketing Manager, Tom Campbell, said: “Customers using the new Storage Direct website will immediately see and feel the benefits of the new site. The technical architecture is next generation, providing an enhanced user experience with improved features for better online shopping. At Storage Direct, we want to ensure that all our customers, regardless of their fluency with ecommerce, are provided with the best and most intuitive and efficient service that we can provide.

“As a leading online one-stop-shop we are also increasing our general online presence and engagement to provide the best offers for the highest quality product on the market. We are present on social media, where you can find all our latest deals, offers, information and competitions!”

The new Storage Direct website is accessible online across all laptops and devices, bringing the direct power of storage to customers. Customers can browse through favourites – such as the Linbins range, garage shelving and personal effect lockers – as well as new storage products and offers across shelving, lockers, racking, Linbins, cabinets and cupboards, workbenches and workstations.

The new site reflects the rebranded Storage Direct which forms part of the Whittan Group. Whittan launched a group-wide rebrand with a new look and website earlier this year consolidating storage brands, products and solutions within one unified approach to provide extended capabilities in storage.