Views to SKUs: 3PLs Help Social Media Influencers

Social media influencers have become a significant force in the marketing world. They have large followings on platforms such as Instagram, YouTube, and TikTok, which they leverage to promote brands and products online. With the rise of influencer marketing, many influencers have started to create their merchandise, which they sell to their followers. However, managing the logistics of merchandise fulfilment can be a daunting task for influencers. That’s where a third-party logistics provider (3PL) can help.

One of the main reasons social media influencers are partnering with 3PL’s is because of the logistics involved in managing influencer campaigns. These campaigns often involve shipping products to influencers, coordinating event logistics, and managing the distribution of products to consumers. For smaller influencers, managing these logistics on their own can be overwhelming and time-consuming, leading to mistakes and missed opportunities. 3PL’s have the expertise and resources to handle these tasks efficiently and effectively, freeing up influencers to focus on creating content and engaging with their audiences.

Another reason social media influencers are working with 3PL’s is because of the benefits of scale. Many 3PL’s work with multiple brands and have established relationships with shipping providers, allowing them to negotiate better rates and pass on those savings to their clients. This means that influencers working with 3PL’s can benefit from lower shipping costs and faster delivery times, which can improve the overall customer experience.

3PL’s also help influencers manage their inventory and ensure that they have the right products on hand to meet demand. This can be particularly important for influencers who are selling products directly to consumers, as managing inventory levels and shipping can be complex and time-consuming. By partnering with a 3PL, influencers can ensure that their products are always in stock and that they are delivered to customers in a timely and efficient manner. 3PL’s are able to track the performance of influencer campaigns, providing metrics such as engagement rates, click-through rates, and conversion rates. This data can be used to optimize campaigns and improve their effectiveness over time. In addition, 3PL’s can provide influencers with real-time data on inventory levels, shipping times, and delivery status, allowing them to make informed decisions and respond quickly to changes in demand.

Snapl, a logistics provider based in the United States since 1989, is one 3PL that has realized this market opportunity and has pivoted to specializing in working with social media influencers.

The company operates out of a 35,000 sq. ft. temperature controlled warehouse that is strategically located across from the Gloucester City Port Terminal. The building has 26 ft. ceilings, loading docks, and a completely fenced and gated parameter. Snapl also partners with other 3PL’s around the world, including in the United Kingdom, to reduce shipping costs of cross-border logistics, shipping turnaround times, and shipping risks with customs clearance, compliance, and regulatory issues.

As influencer marketing continues to grow in popularity, we can expect to see more influencers and brands turning to 3PL’s for support. For influencers, working with a 3PL can help them streamline their operations, improve their customer experience, and ultimately, grow their businesses.