Corrugated Packaging Helps Online Food Retailer
8th July 2016
A corrugated packaging redesign has resulted in a recyclable and cost-saving logistics solution for an online fresh food ingredients supplier, as well as hoping to provide a fun, interactive opening experience for the companys millions of customers.
HelloFresh delivers healthy pre-packed food ingredients to homes in the UK and overseas and was searching for a sustainable packaging solution that reflected its intended energetic brand image while protecting the fragile contents inside.
The Confederation of Paper Industries (CPI) says that supply chains continue to be scrutinised in an effort to drive down costs and meet environmental objectives. Recycled materials are becoming essential to what retailers want.
By collaborating with HelloFresh to establish a comprehensive understanding of its supply chains primary targets, challenges and brand aspirations, the corrugated supplier created a customised chilled ingredient case which offers space savings and greater protection during transit, inspired by the bold colours of the quality fresh produce that the client delivers.
This environmentally-minded solution for the online food retailer the rebranded corrugated packaging is 100% recyclable - has increased packing space by 17% and pallet fill by 13%, reducing the number of pallets shipped annually by over 3,500 equivalent to a £50,000 saving.
The new corrugated case was created from the waste area of the previous structure and did not require any additional board nor was there an increase in the paper weight. However, it was still able to provide greater stability to protect the ingredients while providing HelloFreshs customers with a rewarding opening experience.
Corrugated packaging sets a benchmark for versatility as it can be adapted to fit almost any shape and size, making it a vital logistics partner for a variety of reasons. It can address downstream issues, such as environmentally friendly serving trays for fish and chips, as well as providing the best solution for purchases to reach online shoppers in pristine condition.
The growth of e-commerce is another sector where corrugateds flexibility comes into its own as it offers a packaging strategy for brand appeal, improved protection during transit and ultimately customer satisfaction.
CPIs Director of Packaging Affairs, Andy Barnetson, said: The new cases have visibly improved the brands equity, increased customer retention and significantly reduced the return rate on HelloFresh orders. The Corrugated Industrys commitment to innovation and flexible packaging helps it to deliver customer-centric solutions.
In addition to its high quality presentational characteristics and the protection corrugated offers for goods in transit, the industry is proud to use and promote a sustainable and renewable material, more than 80% of which is recycled.