New Packaging Range Targets Online Retail Sector

With the busiest retail season of the year under way, UK-based Macfarlane Packaging has launched a range of packaging aimed specifically at the growing online retail sector.

Design experts at Macfarlane have created a series of packaging boxes to meet the needs of a wide range of online sectors including: fashion, health and beauty, homeware, electronics, food and wine. The collection includes tailored garment boxes; beauty boxes; packaging for soft furnishings; packaging for books, candles and more. The benefit for the consumer is that the new boxes are easy to open, simple to recycle while ensuring the optimum protection for their order.

With increasing customer expectations for a speedy order and delivery experience, and a desire from retailers to deliver great customer experiences, these new products have been designed to increase online retailers’ packing speed and meet the busy pre-Christmas rush – including Black Friday and Cyber Monday where online sales are expected to exceed £5bn.

Laurel Granville, Marketing Director of Macfarlane Packaging said: “As packaging professionals, we know that our customers are looking for ways to speed up their packing process while achieving a high quality customer unpacking experience. This is peak time for retailers so it’s even more important that their customers have a great experience when they receive their online order and our exciting new range has been specifically designed to deliver this.”