DS Smith Launches R&D, Innovation Centre

DS Smith, leading provider of sustainable, fibre-based, packaging, today announces the launch of its global Research & Development (R&D) and Innovation Centre, ‘R8’. The new facility is an industry-first and allows DS Smith, its customers, and partners to accelerate the research and development of radically new packaging fulfilment solutions.

Located near Birmingham in the UK, the R8 facility includes a 4,000m2 pilot hall, four laboratories, conditioning chambers, an ideation and design studio, prototyping areas, and collaboration spaces. As well as being the home of DS Smith’s Group Innovation and R&D teams, it is intended to spearhead research in manufacturing, maximising on the growing demand for sustainable packaging, and the innovation needed to deliver it.

Stefano Rossi, Chief Executive Officer (CEO), Packaging Division, DS Smith, said, “our customers are some of the world’s most iconic FMCG brands, online retailers, and industrial players, so innovation and sustainability are very high on their agenda. Our global R&D and Innovation Centre will facilitate the collaboration that we know is needed to solve some of the industry’s biggest challenges.

“We will be partnering with customers to help them transition to the circular economy by focusing on novel packaging solutions that deploy new materials and technologies. Nothing is off the table – we have designed the hub to encourage scrutiny of existing ways of working and explore all the possibilities, especially for service-based offerings in the packaging supply chain.”

With R8, DS Smith has created a collaboration space that allows it to cover the whole innovation spectrum under one roof: from early technology and material development, ideation, and concept development, testing and product development, through to prototyping and customer pilots.

Projects will be informed by key industry drivers rooted in sustainability, supply chains, and data. Smart packaging for tracking and monitoring the supply chain, alternative natural resources in papermaking, reusable fibre-based packaging and technologies, and advanced barrier technology for food and industrial applications, are all areas for exploration.

Among the leading-edge technologies at R8 is a modular Pilot Line, inspired by the automotive industry and developed in Italy, which uses robots to make boxes from multiple components, and fill them at high speed.

Rossi added, “we believe in sharing expertise to help customers reduce waste, streamline production, and increase sustainable productivity. At the heart of this is a solid commitment to reducing plastics, paving new pathways for alternative fibres, and designing out waste altogether.”

Sustainability is integral to the DS Smith business model, which is inherently circular, and is supported by the DS Smith Now & Next Sustainability Strategy. This ambitious plan focuses on the sustainability challenges the world faces today, as well as those that will impact on future generations, empowering the business to lead the transition to a low carbon, circular economy.

In support of Now & Next and DS Smith’s commitment to the Circular Economy, the R8 facility is carbon neutral. It has been designed for both re-use and deconstruction, and uses reconditioned furniture, solar panels, and air-sourced heat pumps.

Wrap Innovation Reduces Supply Chain Waste

DS Smith, a leading global sustainable packaging company, has innovated DD Wrap as a brand-new sustainable shelf ready packaging design, to meet circular economy requirements while increasing supply chain efficiency and enhancing the in-store shopping experience. The DD Wrap packaging option was created by DS Smith’s design team. It is designed and customised for a variety of packaging solutions and is created from a mono piece of carboard without perforation at the front side, thus improving visibility and appeal at the point of display.

The first new DD Wrap packaging solution was developed to contain biscuits and can be tailored bespoke for any other product range. Every DS Smith product is created according to the principles of the company’s Circular Design Principles and approach. This enables DS Smith designers to minimise the amount of material and resources used and reduce the empty spaces and air present in packaging boxes. When transporting this new shelf ready packaging, all space is fully utilised reducing the volume of vehicles and unnecessary CO2 emissions.

The pioneering DS Smith Circular Design model allows for each packaging design solution to be assessed through eight different indicators. The designers can then assess from an informed perspective if a packaging product is reaching sustainability targets and decide on next steps on how to improve.

According to recent research by IGD (The Institute of Grocery Distribution), 53% of consumers feel that quality designed shelf ready packaging improves brand communication and 85% of shoppers think that in-store marketing is more likely to influence their purchase decisions. 42% of consumers believe that shelf ready packaging with clear presentation makes shopping easier.

Francesco Barsanti, Sales, Marketing & Innovation Director, DS Smith, Italy:
“As leaders in the packaging industry, at DS Smith, we know that innovation and design are essential to creating sustainable and efficient solutions that meet the needs of our customers and society, and in line with our purpose of Redefining Packaging for a Changing World.

Our company is committed to combine market insight with innovative design and to creating high-impact shelf ready packaging. DD Wrap perfectly positions the product of our customers and gains maximum attention.

Designed correctly, shelf ready packaging has a vital part to play in the promotional mix, generating sales in-store at the crucial point of purchase. DS Smith works with marketing teams to ensure that the packaging reflects the brand positioning, achieves visual disruption in the category and helps promotions succeed. So, from design to production and supply, to recycling, we offer our customers a joined-up solution that is sustainable for all”, concludes Barsanti Francesco.

DS Wrap is set to extend across a range of FMCG and food and beverage products and it is created from one piece of packaging, and easy to open without scissors or a sharp tool.

 

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