Retailers Must Master Christmas Supply Chain Challenges

Christmas supply chain challenges are critical, say Manhattan Associates. With the holiday season here, savvy shoppers are hunting for the best deals, putting pressure on retail bottom lines. Manhattan Associates’ 2024 Supply Chain Confidence Survey reveals that 93% of consumers report feeling the pinch due to cost of living and actively hunting for bargains. This presents a challenge, but also a chance for retailers to connect with value-conscious shoppers and increase sales this Christmas.

Where businesses stand today

Manhattan’s survey further reveals that 70% of retail leaders anticipate higher holiday costs this year, while 60% of consumers plan to buy fewer gifts and 57% are actively seeking less expensive options.

This shift in consumer behaviour demands a new level of business agility: retailers must move quickly to adapt to this new environment, offering value-driven deals and frictionless shopping experiences, both online and in-store. As Martin Lockwood, Senior Director at Manhattan Associates, points out, “Even the most seasoned retailers are kept on their toes by shifting shopping habits. Aligning inventory and fulfilment operations with changing behaviours is crucial.”

Tech-savvy retailers take the lead

However, it’s not all gloom and doom. Many retailers are embracing technology and building more resilient supply chain networks capable to adapting to fast-paced behavioural change. The survey highlights that 52% of supply chain leaders are investing in improved logistics software, while 61% of retail leaders report recent investments in new technologies to improve supply chain efficiency. Automation (35%) and AI (80%) are also playing a key role in optimising operations and meeting consumer demand.

According to Lockwood, proactive planning is paramount. “Businesses are prioritising readiness and flexibility to navigate unforeseen challenges and maximise holiday sales opportunities”, he continues. “Focusing on a long-term, resilient digital core and establishing robust relationships with suppliers is essential for sustained success. Inventory visibility and unified planning and execution capabilities are tactics essential for mitigating possible holiday season disruptions. The challenges are real, but so are the opportunities. Through investment in long-term supply chain strategies, retailers can position themselves for sustained success in the year ahead.”

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Warehouses Struggle to Forecast Demand

 

Calling ‘order’ on Inbound Goods

Supermarkets face a pressing need to automate their DCs. But first, they must put their inbound processes in good order. Dan Migliozzi, Sales & Marketing Director, at independent systems integrator, Invar Group, gets to the root of the problem.

With floor areas measured in hectares, carrying tens of thousands of SKUs to supply the daily needs of 67 million people, the distribution centres of our major food retailers are surely the textbook case for extensive and profitable automation.

Dependence on manual operations is looking increasingly unsustainable. Post Covid mitigation measures have introduced inefficiencies, recruitment is tough as the gap between the wage rates the food chain can afford and the salaries available elsewhere is growing, in contrast to the levels of skill, capability and commitment offered by those who are prepared to work for the money. Meanwhile, margins are shrinking in a highly competitive market faced with the ‘cost of living crisis’.

And yet in 90% of grocery DCs across Britain and Ireland, manual operations are still all-pervasive, and where the supermarkets have invested in automation the benefits and the returns on investment are often underwhelming. What is going wrong?

Feeding the beast

It’s not the technology. From the simplest conveyors to robotic arms and Autonomous Mobile Robots (AMRs), automation continues to become smarter, faster, more capable, more flexible, even more energy-efficient. The problem lies not with the appetites of the automation, but in how we feed the robotic beast.

Because, in a strange way, the robots are only ‘human’. Like us, they work most consistently and efficiently when presented with standard, predictable, ordered tasks. When the job is random or chaotic, even the latest advances in sensors, vision systems, artificial intelligence struggle – indeed, often human workers are better at creating order from chaos. Which is why even in relatively highly automated facilities there are many workers purely engaged in sorting goods so that they feed the right piece of automation in the right order at the right time.

This in turn arises because of the haphazard way in which incoming goods are received from suppliers. Too often there is no standardisation or uniformity in the way goods are received, even from one supplier let alone across the supply base.

Arriving in a mix of roll cages, totes, pallets, boxes, bags, goods destined for quite different routes through the DC are often mixed promiscuously. ‘Zero day’ goods, or consignments that should be cross-docked for immediate onward shipment, are in the same cage as goods that will be held for days; robust and heavy cartons of dry goods alongside (or on top of) the perishable or the delicate. There is little consistency in how labels and bar codes are presented. Even the distinction between ambient, chilled and frozen may be only loosely observed and within those categories, while surely no supplier would put cooked meats adjacent to raw chicken, lesser sins are regularly committed.

Need for SKU-specific protocols

In short, there are no SKU-specific protocols – rules that mandate the supplier that ‘this is how this SKU should be delivered, in these temperature conditions, and in this form of pack. These are items it can legitimately be co-shipped with; putting it in with those items is a no-no’. And so on.

Creating and enforcing such protocols across tens of thousands of SKUs is a major, we would say strategic, task, but it has to be done if automation is to yield its much-needed benefits.

Across the range of SKUs questions need to be asked. What am I receiving? When is it arriving? When does it need to go out again? Where will it be stored (if at all), in what conditions and for how long? Which are the items I want to see arrive together – based not just on the nature of the goods but on what is going to happen to them on their journey through the warehouse, which effectively is asking what elements of automation are going to touch these items?

Driving collaboration

This can’t be done in isolation. The supplier, after all, isn’t presenting a chaotic mix of items just to be awkward – they will have their own constraints, for example on batch sizes and times, or on their own storage capacities. So, this needs to be a joint venture – which in some cases will be the job of a 3PL or 4PL – working with suppliers almost in the role of consultants, to understand supplier challenges and making sure the supplier understands the challenges in the DC, so that goods can consistently be delivered in a way that can feed the automation with minimal intervention.

Naturally this requires top class, intelligent WMS/WCS not just for operations within the warehouse or DC, but to interact with outbound transport logic. There is a lot of data-driven software involved, but the benefits will be significant.

If the product is sorted logically before it hits the automation, the system works faster, more consistently, with smoother flows, better use of storage and so on. Further investment, in say scanners and vision systems, or AI applications, then becomes justified because the payback is visible and predictable. At the moment ‘the product is sorted logically’, more or less, by scarce and expensive manual labour – how much better it would be if it was already in order when it leaves the supplier.

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Tesco Picks Transporeon To Manage Inbound Logistics Flows

 

Fulfillment Experience Insights Dashboard

Manhattan Associates (NASDAQ: MANH), a global leader in supply chain commerce, today launched the ‘Fulfillment Experience Insights’ dashboard to give retailers a real-time assessment of how their omnichannel fulfilment performance stacks up against the industry. Fulfillment Experience Insights provides continuous benchmarking of fulfillment performance, proactively informing retailers how they compare against a large pool of peers and competitors. This realtime ‘actuals versus actuals’ comparison avoids the inherent latency of most benchmarking tools.

Included in Manhattan Active® Omni, this new capability gives retailers a single view of digital order fulfillment KPIs like store pickup conversion, shorts and abandonment, time to fulfill and more. Retailers can evaluate, measure and adjust their supply chain execution strategies using aggregated and anonymized data from the Manhattan Active cloud ecosystem. This unique analytical tool, which includes the ability to quickly pivot between various timeframes, provides detailed insight into the experience a retailer is delivering for their customers.

“Introducing cutting-edge innovation like the Fulfillment Experience Insights Dashboard is one of the reasons Manhattan continues to be ranked the only leader in omnichannel order management,” said Amy Tennent, senior director of Product Management at Manhattan. “For the first time ever, retail operations teams can see exactly how they are performing against the rest of the industry. This is a complete game changer, because they now have a starting point to begin creating more efficiency and improving fulfillment performance for their customers.”

Manhattan is uniquely capable of developing this solution because hundreds of the world’s top brands use its fulfillment execution tools to process millions of orders every week. Drawing upon this extensive knowledge and experience, the company has skillfully identified the key performance indicators crucial to fostering growth and maximizing revenue.

Last year, Manhattan launched the first-of-its-kind Unified Commerce Benchmark which measured 286 customer experience capabilities across four segments. Of these four primary segments, ‘Promising & Fulfillment’ returned the lowest scores by a significant margin. Manhattan’s new dashboard gives retailers their real-time performance in this critical area, helping them become Unified Commerce leaders.

 

Retail Supply Chain and Logistics London

Retail Supply Chain & Logistics Expo is a UK retail focused supply chain & logistics event with 200 innovative exhibitors with the latest technologies and strategies. The event is an unmissable opportunity for any retail professional who wants to transform their supply chain and to take their business to the next level! Taking place on the 27th & 28th of February, the ExCeL London, will be transformed into an electrifying hub dedicated to the retail and supply chain sector.

Retail Supply Chain & Logistics Expo will bring you the latest fulfilment services, 3PL, AI solutions, warehouse equipment sector trends and strategies and so much more. The event is proud to host a platform for a community of experts, professionals and entrepreneurs committed to growing their supply chain resilience, warehouse automation strategies and ultimately increasing customer loyalty with faster delivery solutions. Build relationships with new connections and join thousands of professionals looking to grow their business and increase their profits.

At the Expo 2024 edition, listen and learn from over 100 of our key industry experts, who will equip you with the profound knowledge required for you to create the most efficient product journey.

Your ticket also grants access to the White Label World Expo, eCom Business Live, Smart Retail Tech Expo and Ecommerce Packing & Labelling Expo.

Don’t miss this transformative event; secure your FREE ticket today!

Logistics Business will be exhibiting here, stand SC2893.

Dematic to Host Food Retail Event

Dematic invites food retail professionals and experts to its upcoming hybrid event, “What’s in Store for Europe’s Food Retail” on Thursday, 26 October at Dematic UK headquarters in Adderbury (90 minutes from London). The primary focus of the event is on automation technologies and how they can prepare both grocery as well as food & beverage companies to successfully navigate current trends and future challenges. The international award-winning author, speaker, campaigner and expert on the environmental and the social impacts of food, Tristram Stuart, is guest speaker.

“Both the food & beverage and grocery industries are experiencing many shifts within their business models stemming, in part, from consumer behaviours that emerged during the pandemic as well as some more recent developments and we feel there is no better time than now for customers to future-proof operations,” says Simon Barnwell vice president & Market Leader UK&I at Dematic, adding, “Changing delivery expectations, growing product varieties, ongoing inflation and remaining supply chain glitches are having a profound impact on the bottom lines of companies large and small, and we feel that automation is the solution to many of these challenges.”

With this EMEA-wide event, Dematic offers an ideal setting both onsite and online to discuss and learn more about current trends, specific challenges, and innovative solutions. There will also be time to network with industry professionals.

The event kicks off with a look at current trends and where food retail is heading. Danielle Dakin, a global market development director at Dematic, discusses the importance of having an omnichannel strategy and the roles of software and an agile network within the strategy. An executive from Tesco is scheduled to share insights on the supermarket chain’s automation journey and its future strategy for e-commerce growth.

On-site participants as well as individuals attending online will be given a guided virtual tour of a major European supermarket chain’s automated facilities. The event will be broadcast live online and participation in the event is free of charge.

The event gets underway at 10:30 am CET and is scheduled to wrap up at 1:30 pm CET. All presentations are in English but with several simultaneous language options offered. Though the event is free of charge, participation is limited. For those attending online, participants can receive live support from Dematic experts during the presentations. Individuals planning to attend in person must register in advance with Dematic. Registration deadline is end of business day Tuesday, 24 October. There are currently no COVID-19 restrictions for the event.

The online registration form and program can be viewed here

Retail Supply Chain Prioritising Sustainability

New research from DHL Supply Chain and The Retail Hive reveals that retail supply chain leaders are facing challenges when it comes to understanding and achieving improved sustainability practices in the supply chain.

The in-depth, qualitative research was conducted by The Retail Hive and included one to one interviews, as well as survey-based research with 58 retail supply chain leaders.

While supply chain sustainability is considered a priority for businesses (72%), majority of supply chain leaders (70%) are unaware of how much their organisation is actually investing in low- or zero carbon products and services across their supply chain.

Over half of respondents (54%) say that the pressure to make the organisations’ supply chain operations more sustainable comes from end-consumers and more than a third (36%) agree that their main goal of improving sustainability in the supply chain is to be a more resilient organisation.

38% of supply chain leaders claim that the main barrier to adopting practices and solutions that would make their supply chain more sustainable is cost, with 100% of respondents stating that they would like to see their partners doing more to help them provide a greener fulfilment offering.

Tutu Akinkoye, GoGreen Lead, UKI, DHL Supply Chain said: “Becoming a more responsible business is top of mind for both consumers and retailers today, but this latest piece of research makes it clear that for many supply chain leaders in the retail sector, successfully understanding and implementing a sustainability programme still feels challenging. The insights clearly show that retailers are in need of support from their partners to drive significant change across their operations, and we will continue to work closely with our customers to help achieve this.”

Sally Green, Co-Founder & Editorial Director, The Hive Network said: “Retailers can find themselves struggling with ‘analysis paralysis’ as they try to work out the most effective starting points for a supply chain sustainability programme. While this research shows that few have clear visibility on what this should look like, key lessons from retailers who have started on their journey include setting a manageable goal, introducing reporting structures, and working with partners to help increase the impact of sustainability initiatives.”

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