Transaid Announce 2024 Cycle Kenya Challenge

Transaid is returning to Africa for its 11th cycle challenge on the continent and is calling on keen riders to take part in a six-day, 474km ride across majestic Kenya – where Transaid is currently undertaking a major project funded by the FIA Foundation.

Taking place from 4 – 13 October 2024, the international development organisation invites riders from across the transport and logistics industry on this one-of-a-kind adventure, where they’ll travel from Nyeri at the foothills of Mount Kenya to Lake Victoria – all on two wheels.

Along the way, participants will experience Kenya’s lush, mountainous countryside, and stunning, expansive panoramas. A country renowned for its diverse wildlife and safari, there is also the opportunity to spot giraffes, zebras, buffalos and more, as the route includes a game conservation and acres of bushland.

Riders will cover an average of 79km per day (49 miles), with two consecutive days including challenging ascents – to viewpoints 2,550m above sea level. Worth the gruelling ride, they’ll be rewarded with incredible landscapes across The Great Rift Valley.

Last year a group of 40 riders completed a 505km cycling challenge across Malawi, whilst the 2023 cycle challenge – celebrating the organisation’s silver jubilee – is following a three-day London to Paris route in September.

Florence Bearman, Head of Fundraising at Transaid, says: “After moving our cycle challenge to Europe for a year, we’re excited to be returning to Africa – and what better place to do it than Kenya. Not only does this ride offer a once-in-a-lifetime opportunity to experience the country off the beaten track, but also the knowledge you’re raising vital funds for much-needed road safety and access to health services.”

Aligning with Transaid’s focus of transforming lives through safe, available and sustainable transport, fundraising earned from the challenge will help to support the organisation’s life-saving work, which currently spans projects in eight countries across sub-Saharan Africa.

Entries are encouraged from individuals and teams alike. A registration fee of £399 is required, with a minimum fundraising target of £4,150. The package includes flights (London – Nairobi – London), airport transfers, accommodation with meals, access to support vehicles, two local cycling guides to lead the tour, plus the support of a doctor always travelling with the group.

XPO Logistics sponsors Birmingham Pride

XPO Logistics, a leading global provider of freight transportation services, is continuing to demonstrate its commitment to diversity, equity and inclusion by sponsoring the Birmingham Pride Festival on 25th–26th September 2021 in the West Midlands. The theme of the event, “Stronger Together”, also signals XPO’s support of LGBTQ+ employees and allies.

XPO sponsors LGBTQ+ events that reflect the geographic diversity of its operations, as well as the individualism of its team members. The company recently supported the Tamworth Pride Festival in Staffordshire and has sponsored the New York City Pride, the Mid-South Pride Fest, the Tri-State LGBTQ+ Unity Summit and the Lesbians Who Tech Virtual Summit in the US.

Dan Myers, managing director – UK and Ireland, XPO Logistics, said: “We want everyone to feel welcome and valued as members of the XPO team. A diverse team makes us a stronger business and helps us to recruit and retain the very best people. Our support for Pride events like Birmingham and Tamworth is an important demonstration of our commitment to an inclusive workplace.”

XPO provides technology-enabled freight transportation services for customers across a range of supply chains in Europe, including food and beverage, e-commerce, industrial and consumer goods, as well as the Tour de France and other world-class events. Following success in recruiting from within the LGBTQ+ community, XPO is applying its best practices to other areas of diversity hiring, development and promotion.

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