Interlink Express to become ‘DPD Local’ in Major Rebranding
3rd February 2017
One of the UK’s best-known parcel delivery firms, Interlink Express, is to be rebranded ‘DPD Local’ as part of a move to create greater brand consistency within the DPD Group.
Interlink Express, one of the UK’s largest franchise operations, was founded in the UK in 1979 and has been experiencing double digit growth for the last five years. The company operates from 90 local depots around the UK and uses the same award winning technology and services as sister company DPD, but focuses on providing a more local service for shippers with smaller volumes.
The company claims the change to ‘DPD Local’ will enable the operation to continue to grow and build on its key differentiators – local knowledge and service – while benefiting more directly from the strength of the DPD brand, both in the UK and Europe. The new brand will carry the tagline; “Your local delivery experts” and emphasise the fact that DPD Local is part of the DPD Group.
As part of the rebrand, DPD Local will retain the core Interlink Express proposition including its ‘try before you buy’ offer of 100 free parcels for new customers, but will also expand its services to include new international services, the Your DPD app, the DPD Pickup parcel shop network and new bulk upload tools for shippers using marketplaces like ebay.
The new brand will be officially launched on 6th February 2017 when the new website will go live, including dedicated mobile and tablet versions. This will be followed immediately by a national roll-out of the new branding which will include over 2,000 vehicles re-liveried, new uniforms for all members of staff, depot signage, packaging and stationery. The project will be completed by October 2017.