PF Whitehead to sponsor Transaid challenge

One of London’s leading warehousing and logistics experts, PF Whitehead Logistics, says it is proud to be a silver sponsor of – and take part in – charity Transaid’s long-awaited Way of the Roses cycle challenge.

This years’ challenge will involve two days of cycling through the Lancashire countryside and Yorkshire Dales, covering a total distance of 170 miles. The Way of the Roses challenge is named after the 15th Century Wars of the Roses, where English civil wars were fought between the royal houses of Lancaster and York over control of the throne.

All money raised will go to transport charity Transaid who transform lives through safe, available and sustainable transport. They work with communities, partners, and governments to solve transport challenges throughout sub-Saharan Africa.

Florence Bearman, Transaid’s Head of Fundraising, said on the charity website: “We were bitterly disappointed not to be able to go ahead with our planned events last year, and so we are absolutely thrilled to launch this exciting new fundraiser.

“Our cycle challenges are always a sell-out, with a real sense of camaraderie among the riders – but most importantly because they are a fantastic chance for supporters to raise essential funds for our lifesaving programmes – a cause close to all our hearts.”

This years’ Way of the Roses runs over the 23rd-26th September 2021, and marks Transaid’s sixth UK-based cycle challenge. Managing Director of PF Whitehead Logistics, Peter Whitehead, will be one of 40 participants to take part in the Morecambe to Bridlington adventure.

“As a proud Transaid ambassador, this will be my third challenge, after previous rides in Tanzania and Zambia,” says Peter. “I’m so excited to be climbing back on my bike. This charity not only improves transportation services within communities but also empowers people.”

The Way of the Roses’ cycle jersey design has also recently been revealed, with sponsor PF Whitehead Logistics’ logo clearly displayed on the left arm. The jersey itself is deep maroon with roses on both the back and front to symbolise the region’s infamous battle past.

Other riders for the event include like-minded individuals from across the transport sector who are all keen to fundraise for Transaid’s work in sub-Saharan Africa improving road safety and access to healthcare.

Family-owned and run since 1963, PF Whitehead Logistics was founded with a single van. Today, it operates a large fleet of modern vehicles across the UK and South East from it 50,000 sq m facility in South London. It offers warehousing, third-party logistics, pallet distribution and outsourced transportation, all, it says, with exceptional service and dependability.

To support Peter’s challenge and make a donation to Transaid, please click here.