Nobia appoints XPO sole UK transport provider

XPO Logistics, a leading provider of freight transportation services, has been awarded an exclusive contract to manage the distribution of kitchen products for all Nobia brands in the UK. Nobia AB, a leading kitchen specialist manufacturer in Europe, offers six retail brands in the UK market: Magnet, Magnet CKS, Gower, Rapide, Commodore and CIE.

Nobia and XPO began working together in 2017 when XPO won the transport contract for Gower products. It renewed the Gower agreement in 2021 and expanded the relationship with the phased transition of other brands, including Magnet and Rapide in August, Magnet CKS in December, and Commodore and CIE in January 2022. Prior to XPO, Nobia’s UK distribution was handled by a combination of in-house operations and outsourced providers.

Dan Myers, managing director – UK and Ireland, XPO Logistics, said: “Working in partnership with our customer, we have successfully brought together all the Nobia UK brands into a single operating model with significant synergies. The team is delivering a superior Nobia customer experience across the business.”

The comprehensive solution includes a dedicated fleet supplemented by additional truck capacity in peak periods, operating from Nobia manufacturing facilities and XPO operational outbases. Distribution activities are managed by XPO transport specialists in Darlington, Durham; Grays, Essex; and Halifax and Dewsbury, West Yorkshire; with real-time traceability contained on the XPO Connect digital transport platform.

Michael Speakman, Nobia UK supply chain director, said: “We are delighted that our full brand portfolio in the UK will benefit from XPO’s transport expertise, technology and scale. The transition has gone smoothly, and our network is in a strong position to serve the growing demand for our services in 2022.”