Logistics Business panel discussion

Building the adaptive warehouse for unpredictable demand

📅 Monday 16 November 2026, 1:00 pm GMT ⏱️ 60 minutes

Add this panel to your calendar now so you do not miss it.

Peak doesn’t just come at Christmas anymore. A viral post, a new trend or a sudden shift in demand can push your orders up overnight, and fixed warehouse setups struggle to keep up.

So how do you build a warehouse that can flex when you need it to, without rebuilding it?

In this webinar, Simon Potter (COO, DHL Supply Chain UK) and Mike Harris (VP, Ocado Mobile Robot Systems, Ocado Group) discuss how DHL’s operating model unites people, robotics and software. With Ocado’s technology as a core enabler, they explore how live operations can integrate and scale flexible automation to add capacity quickly while protecting service, cost and control, even when demand is hard to predict.

You’ll come away knowing:

  • The practical steps for integrating automation alongside existing teams, processes and live operations
  • What makes a compelling business case for leadership support
  • The key qualities to look for in a flexible automation technology partner
  • Lessons from DHL’s experience of scaling deployment, supporting workforce adoption and protecting service

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