Recognition from a global consumer brand is a significant endorsement in the highly competitive logistics sector, particularly when it comes from a company managing complex supply chains across multiple continents. Duracell’s annual Supplier of the Year Awards celebrate the businesses that have delivered exceptional performance, innovation and value to its operations worldwide.
Europa Road, part of Europa Worldwide Group, has been named one of Duracell’s top global suppliers – and its leading logistics partner across Europe and Africa – in the battery manufacturer’s prestigious Supplier of the Year Awards.
The award recognises Europa Road’s outstanding operational performance, innovation and strategic contribution to Duracell’s supply chain, placing the business among the top-performing suppliers across Duracell’s international network.
Europa Road was recognised for delivering exceptional service standards, cost efficiencies and operational innovation as part of its long-standing logistics partnership with Duracell.
Since the partnership began in 2021, Europa has managed daily full-load collections from Duracell’s distribution and logistics centre in Heist-op-den-Berg, Belgium, delivering products to more than 30 retailers across 120 UK delivery sites with consistently high service levels.
The partnership has also played a critical role in supporting Duracell’s UK go-to-market transformation strategy following Brexit, with Europa leveraging its specialist customs and EU-UK freight expertise to create a streamlined and resilient delivery model.
Ana Maria Carvajal, Procurement Senior Director, Duracell Global Indirect, said:
As a strategic logistics partner, Europa has been a cornerstone in supporting Duracell’s Go-To-Market transformation in the UK, playing a critical role in ensuring a smooth and successful transition.
Europa has consistently delivered best-in-class service levels, earning recognition not only from Duracell but from external stakeholders as well. Their proactive approach and close collaboration have led to the development and implementation of sustainable, structural cost-saving initiatives — further demonstrating their value as a trusted, forward-thinking partner.
We extend our sincere thanks to the Europa team for their continued excellence and commitment and look forward to further strengthening the partnership between our companies.
Europa has introduced several operational innovations to support Duracell’s supply chain performance, including redesigning non-stackable pallet configurations into stackable formats and optimising pallet sizes. This enabled the use of larger double-deck trailers, driving a 30% reduction in the cost-per-kilo metric.
Mat Jobson, Regional Manager for Europa Road, said:
We’re incredibly proud to receive this recognition from a globally respected brand like Duracell.
This award reflects the strength of our partnership and the commitment of our teams to continuously improve performance, deliver exceptional service and create long-term value for customers.
By developing a more refined and resilient delivery model for Duracell, we’ve been able to deliver substantial cost savings while maintaining the flexibility needed to support peak retail demand periods.
