The 2026 Kilimanjaro to Coast Cycle Challenge, organised by international development charity Transaid, is an ambitious challenge that will see participants cycle from the foothills of Mount Kilimanjaro to the Tanzanian coast, covering hundreds of kilometres across diverse and demanding terrain. The event aims to raise vital funds to support Transaid’s life-saving work improving access to healthcare, road safety, and professional driver training across sub-Saharan Africa.
Logistics Business‘ Ian Wright will be undertaking the charity ride too. Ian is an ex professional cyclist who competed all over the globe and is familiar with the terrain. Europa Worldwide are sponsoring Ian’s kit.
For me, this cause is deeply personal. Having lived in South Africa, I’ve seen first-hand how many people depend on transport systems that are informal, overloaded, and often dangerously under-equipped. Every day, parents, workers, and children climb into vehicles that should never be on the road — driven by people who may never have received proper training. I witnessed the consequences far too often.
That’s why I’m passionate about supporting Transaid. They don’t just talk about change — they deliver it. They work hand-in-hand with communities, partners, and governments to improve driver training, strengthen emergency transport systems, and build long-term solutions that help keep people safe on the roads. Their impact reaches millions, and their work saves lives every single day. By taking on this challenge, I’m hoping to raise funds that will help expand this vital work even further. Every mile I cycle represents someone who deserves a safer journey — someone who deserves to get to school, to work, to the clinic, or back home to their family without fear.
If you’re able to support Ian, you’re not just backing his ride. You’re helping create safer roads, stronger communities, and brighter futures. Thank you for believing in this cause, and if you are interested, you can follow his training journey on Strava. You can donate to his JustGiving page for the ride by clicking here.
Dionne Redpath, Chief Operating Officer and Warehouse Divisional Director at Europa Worldwide Group commented, “Transaid’s work is vital to our industry, and without donations and sponsorship, the charity wouldn’t be able to transform lives.
“Times are challenging for businesses, but we are urging those who can give what they can. Every donation goes towards real results, helping to reshape and enrich the lives of those who are cut off from modern transport and vital healthcare provisions. Transaid doesn’t only connect remote communities, it also provides access to training, creating long-term solutions for our industry.
“We’re pleased to be supporting Ian on his fundraising journey and wish him the very best as he continues his training ahead of this momentous challenge.”
Mike Daly, Logistics Consultant & Transaid Ambassador commented: “Businesses across the UK are facing wide-spread instability, which can mean that charities lose reliable support. We are only able to do the work we do and support the development and implementation of training and safety across the logistics industry with the much-needed support and funds from businesses. Every little donation can make an enormous difference to the communities we support and the life-changing solutions we provide.
“The work we do is about creating accessible, long-term solutions, which is only possible through donations and support from partner organisations and commercial operators in the transport sector that share our mission.”
Read all about the charity event here.
For millions of people in sub-Saharan Africa, transport is unreliable, unsafe, or simply doesn’t exist. That means reaching a hospital in an emergency can be impossible, with communities cut off.
Transaid’s projects include innovative, practical solutions such as bicycle ambulances, which help to connect people with vital services. To date, the charity has trained over 60,000 drivers through 15 training programmes across 10 countries. In 2025, over 9,000 professional drivers, trainers, and riders were training across Ghana, Uganda, Tanzania and Zambia, strengthening safety standards and improving lives.
