The British International Freight Association (BIFA) has agreed to be the lead sponsor of the 2026 Kilimanjaro to Coast Cycle Challenge, organised by international development charity Transaid.
The ambitious challenge will see participants cycle from the foothills of Mount Kilimanjaro to the Tanzanian coast, covering hundreds of kilometres across diverse and demanding terrain. The event aims to raise vital funds to support Transaid’s life-saving work improving access to healthcare, road safety, and professional driver training across sub-Saharan Africa.
Logistics Business‘ Ian Wright will be undertaking the charity ride too. Ian is an ex professional cyclist who competed all over the globe and is familiar with the terrain. Europa Worldwide are sponsoring Ian’s kit.
For me, this cause is deeply personal. Having lived in South Africa, I’ve seen first-hand how many people depend on transport systems that are informal, overloaded, and often dangerously under-equipped. Every day, parents, workers, and children climb into vehicles that should never be on the road — driven by people who may never have received proper training. I witnessed the consequences far too often.
That’s why I’m passionate about supporting Transaid. They don’t just talk about change — they deliver it. They work hand-in-hand with communities, partners, and governments to improve driver training, strengthen emergency transport systems, and build long-term solutions that help keep people safe on the roads. Their impact reaches millions, and their work saves lives every single day. By taking on this challenge, I’m hoping to raise funds that will help expand this vital work even further. Every mile I cycle represents someone who deserves a safer journey — someone who deserves to get to school, to work, to the clinic, or back home to their family without fear.
If you’re able to support Ian, you’re not just backing his ride. You’re helping create safer roads, stronger communities, and brighter futures. Thank you for believing in this cause, and if you are interested, you can follow his training journey on Strava. You can donate to his JustGiving page for the ride by clicking here.
As lead sponsor, BIFA reinforces its long-standing commitment to supporting initiatives that enhance safety and sustainability within the global transport and logistics sector. The association’s involvement will help drive awareness and fundraising efforts, enabling Transaid to expand its impact in communities that depend on safe and reliable transport systems.
Read all about the charity event here.
BIFA is also delighted to confirm that Pawel Jarza, the trade association’s policy, compliance, and external affairs director will be among those taking part in the 2026 challenge. Pawel’s participation highlights the dedication and spirit of individuals within the logistics industry who are willing to go the extra mile, quite literally, to support meaningful causes.
Speaking about the announcement, BIFA director general, Steve Parker said:
We are thrilled to support Transaid as lead sponsor of the Kilimanjaro to Coast Cycle Challenge 2026. This initiative perfectly aligns with our mission to promote best practices and support safer transport systems both in the UK and worldwide. We are especially proud to see Pawel Jarza stepping up to take part in this incredible journey.
Transaid also welcomed the partnership, noting that BIFA’s support will be instrumental in ensuring the success of the event and the sustainability of its programmes. The Kilimanjaro to Coast Cycle Challenge 2026 promises to be both a physical and emotional journey, bringing together industry professionals and supporters united by a shared goal: to make transport safer and more accessible for all.
