Fives, a global leader in Warehouse and Distribution Intralogistics, has been chosen by Coop Consorzio Nord-Ovest to build their highly automated new distribution center in Tortona (AL), a greenfield facility set to become a flagship site for the Italian large-scale retail sector.
With this investment, Coop is preparing to transform the management of logistics flows for fresh products – meat, dairy and cold cuts, enhancing accuracy, speed and operational continuity across its entire supply chain.
The new system will mark a major step forward in Coop’s logistics network, supporting the company’s commitment to high service quality and competitiveness for its members and customers.
Reasons behind Coop’s investment in automation
Automation is a strategic asset for food distribution, delivering greater efficiency, reliability and volume-handling capacity, especially for fresh products. Coop decided to invest in an automated system to:
- Optimize sorting operations across its store network
- Improve the management of peak operational periods
- Enhance order preparation quality and reduce defect rates
- Reduce manual errors
- Enable workforce specialization and upskilling for higher-value-added activities
- Improve the ergonomics of operators’ workstations
- Reduce health and safety risks for employees
- Meet evolving service requirements
With this project, Coop Consorzio Nord Ovest reinforces its commitment to a modern logistics
model capable of supporting network expansion and enhancing customer service through
investments in innovation
commented Daniele Maini, Logistics Director at Coop.
