The logistics industry is entering a new phase of digital transformation as artificial intelligence moves beyond visibility and analytics to automate operational decision-making. With supply chains under continued pressure to improve efficiency, resilience and customer service, logistics service providers (LSPs) are increasingly investing in AI-powered infrastructure that can streamline workflows, reduce manual processes and deliver real-time operational intelligence.
One of these such companies has announced it is separating into two focused businesses. project44 will continue serving enterprise shippers as a Decision Intelligence Platform, while LSP44 launches as a dedicated, profitable AI-native company built specifically for logistics service providers, including 3PLs, freight forwarders and brokers.
The move creates two businesses with distinct customers, go-to-market strategies and product roadmaps, while continuing to share the same underlying AI-native agent network, carrier API infrastructure and global logistics data graph.
Although launching as a standalone business, LSP44’s roots stretch back to project44’s founding in 2014, when the logistics industry still relied heavily on phone calls, faxes and EDI. The company’s first product connected carriers through real-time APIs across quoting, dispatch, visibility and documentation, with logistics service providers including Worldwide Express, BlueGrace and DSV among its earliest customers.
Today, nine of the world’s ten largest logistics service providers operate on LSP44 infrastructure. Over the past decade, project44 expanded into the enterprise shipper market, building its Decision Intelligence Platform while continuing to develop the carrier network, integrations and data foundation that underpin both businesses.
Shippers and LSPs don’t buy the same thing, so we stopped pretending one business could serve both… People often forget that project44 began by serving brokers, forwarders and 3PLs. LSP44 represents a renewed focus on those customers, giving them more than a decade of network, data and trust in the form of AI agents that don’t just observe—they act.
said Jett McCandless, Founder and CEO. “
The separation reflects the increasingly different technology requirements of shippers and logistics providers. While shippers use platforms to improve planning and execution, LSPs embed infrastructure directly into their own transportation management systems, customer portals and digital services. As AI adoption has accelerated, those differing needs have become even more pronounced.
Unlike many newer AI entrants, LSP44 combines AI with more than a decade of operational logistics context. Its platform is built on a logistics data graph spanning more than 280,000 carriers, 1.5 billion shipments and 706 million carrier events processed every day across North America, Europe, Asia-Pacific and Latin America.
The platform supports the full shipment lifecycle through APIs and AI agents, covering carrier procurement, quoting, tendering, booking, dispatch, ocean execution, appointment scheduling, carrier onboarding, real-time visibility, exception management, documentation, freight audit and settlement. By grounding AI in live operational data, LSP44 says customers can automate complex logistics workflows while improving speed, accuracy and service.
LSP44 also launches as a profitable standalone business with its own engineering, sales and leadership teams, enabling it to focus exclusively on the needs of logistics service providers while continuing to invest in AI innovation.
Industry partners welcomed the move. Michael Rabaud, Global Director of Digital, Data and Innovation at CEVA Logistics, said combining AI agents with live logistics data creates “a step-change in what we can do.” BlueGrace Logistics Founder and CEO Bobby Harris described LSP44 as “the infrastructure layer we build on”, while Worldwide Express President Joel Clum highlighted the company’s long-standing partnership with project44 and the value of AI embedded directly into logistics operations.
As AI becomes increasingly central to supply chain execution, organisations are looking beyond standalone automation tools towards connected platforms that combine trusted operational data, carrier connectivity and intelligent decision-making. With dedicated businesses serving both enterprise shippers and logistics service providers, project44 and LSP44 aim to accelerate innovation for each customer group while building on the shared infrastructure developed over the past decade.
