Subscribe

Day: 17 February 2022

Improved fashion packaging for Oh Polly

Posted on by David Priestman

Oh Polly specialises in glamorous, celebrity-inspired fashion. Its brand focused mainly on party attire and swimwear – but when the pandemic hit, it was able to pivot to highlight its loungewear lines as nights out and holidays were no longer an option.

Loungewear saw astonishing growth during 2020 – the category grew by 143% comparing March to April. Consequently, Oh Polly faced stiff competition and so was keen to make sure its customer experience was flawless.

Whilst that was all going on, the Oh Polly team was also working on a new project – one that it hoped would improve retention rates and customer satisfaction: its packaging.

As a pure-play online retailer, Oh Polly’s packaging is a crucial part of its eCommerce strategy. Back in February 2020, it had its first meeting with the Smurfit Kappa team.

An aesthetic issue

Oh Polly was coming up against several issues with its current packaging. The first was that it had noticed that the print quality varied greatly – meaning that the boxes arrived showing different shades of its core brand pantone colour. It was keen to ensure that the packaging was uniform, as it showcases brand continuity.

Additionally, Oh Polly’s success is in part due to its brand appeal and customer retention. This is aided by the fact it boasts industry-leading Facebook and Instagram accounts and has seen great results using influencer and affiliate marketing.

Image is clearly a key facet of the Oh Polly customer experience, extending from first brand interaction to unboxing of millennial-pink packaging. Luckily, the Smurfit Kappa Experience Centre team’s expertise spans from sustainability to aesthetics, and they quickly set to work.

Smurfit Kappa’s high-quality flexographic printing equipment guarantees quality, with the assurance that the colour of the boxes would always be the one that the brand expected.

The Oh Polly team was also concerned about the packaging for its sub-brand, Bo+Tee. Designed to plumb into the ongoing fitness craze, Bo+Tee shared Oh Polly’s chic style, though with a different image.

The Bo+Tee packaging is striking, a bold black emblazoned with a holographic print. The Experience Centre team suggested using lithographic printing to deliver the sleek effect desired, maintaining the brand’s quality whilst allowing Bo+Tee to stand out.

Lithographic printing provides excellent image quality as well as great value for money, so was a clear choice for the striking Bo+Tee packaging.

Flexible and fast

That initial order was rather hurried: Back in March 2020, Oh Polly’s previous packaging supplier had required a six-week lead time to provide it with the boxes. With spiking demand due to the UK going into the first national lockdown, Oh Polly was in need of an urgent solution.

Once the request for immediate supply was delivered by Oh Polly, the Smurfit Kappa Experience Centre team made sure that the order was designed, colours and artwork approved and a full truck produced and supplied into Oh Polly’s warehouse within eight days of the request being acknowledged.

Subsequent orders were a little less rushed: they have a two-week lead time. This was a vast improvement on the previous six, and Smurfit Kappa’s flexibility allows room to react to unexpected events and pressures.

Of course, the fact that Smurfit Kappa can design and produce packaging all within the UK is also a key factor: it reduces shipping times hugely.

Labour cost and efficiency

There was another issue troubling the Oh Polly team: that its original packaging was arriving un-palletised, meaning that it had to have employees manually off-loading packaging from containers and transported across several warehouses in order to be utilised for packaging orders.

This was not only leading to damaged boxes during transit from Asia to Europe, but was hugely time-inefficient.

A simple but highly impactful solution put in place by Smurfit Kappa was to ensure all packaging is delivered safely on pallets, with strapping and topboard to ensure a quick and smooth delivery and unloading process.

Manually assembling boxes was also identified by Oh Polly and Smurfit Kappa as an area where further efficiencies could be gained.

The Smurfit Kappa Experience Centre team suggested that Oh Polly explores its machine systems product offering. Through the purchase and implantation of a box assembly machine, Oh Polly is able to significantly reduce assembly time. The Smurfit Kappa machine can assemble two different sizes of box without damaging or scuffing the paper – and can get through 24 boxes per minute.

In fact, the cost of labour for at least two employees to manually assemble the boxes would be recouped within just one year.

Joe Henderson, Oh Polly’s Head of Operations, was delighted with this suggestion: “Smurfit Kappa have saved us so much time and money with their expertise – we can’t thank the Experience Centre team enough.”

Sustainability

The convenience of shipping isn’t the only benefit of having a local packaging supplier. Reduced carbon emissions mean that Oh Polly is now more eco-friendly, just by changing suppliers.

Meanwhile, Smurfit Kappa’s Experience Centre team are sustainability experts and were keen to work on Oh Polly’s environmental impact further. All Smurfit Kappa UK production plants are FSC certified and as a vertically integrated manufacturer, it was able to provide full traceability of its packaging supply chain.

The materials used in the new packaging design are 100% recyclable – allowing customers to safely and conscientiously dispose of the boxes using kerbside recycling services.

Quality paper packaging

Because Smurfit Kappa manufactures the vast majority of the paper used to produce boxes, it is guaranteed to have stock – even when there’s a shortage. Brands won’t be waiting for their orders due to unforeseen world events.

It also means it can offer even more flexibility to clients and don’t require minimum order quantities.

Besides this, the pro-active and consumer centric approach from Smurfit Kappa, coupled with its scale, means that it is well placed to keep up with Oh Polly’s rapid growth and ambitious future plans.

Smurfit Kappa’s eCommerce Director, Hamed Ahmed, looks forward to working with Oh Polly further: “We have built a strong and transparent partnership over the last 18 months. The Experience Centre team look forward to supporting Oh Polly’s brands further as they grow and strive in this competitive market.”

Improved fashion packaging for Oh Polly

Posted on by Keith McKinley

Oh Polly specialises in glamorous, celebrity-inspired fashion. Its brand focused mainly on party attire and swimwear – but when the pandemic hit, it was able to pivot to highlight its loungewear lines as nights out and holidays were no longer an option.

Loungewear saw astonishing growth during 2020 – the category grew by 143% comparing March to April. Consequently, Oh Polly faced stiff competition and so was keen to make sure its customer experience was flawless.

Whilst that was all going on, the Oh Polly team was also working on a new project – one that it hoped would improve retention rates and customer satisfaction: its packaging.

As a pure-play online retailer, Oh Polly’s packaging is a crucial part of its eCommerce strategy. Back in February 2020, it had its first meeting with the Smurfit Kappa team.

An aesthetic issue

Oh Polly was coming up against several issues with its current packaging. The first was that it had noticed that the print quality varied greatly – meaning that the boxes arrived showing different shades of its core brand pantone colour. It was keen to ensure that the packaging was uniform, as it showcases brand continuity.

Additionally, Oh Polly’s success is in part due to its brand appeal and customer retention. This is aided by the fact it boasts industry-leading Facebook and Instagram accounts and has seen great results using influencer and affiliate marketing.

Image is clearly a key facet of the Oh Polly customer experience, extending from first brand interaction to unboxing of millennial-pink packaging. Luckily, the Smurfit Kappa Experience Centre team’s expertise spans from sustainability to aesthetics, and they quickly set to work.

Smurfit Kappa’s high-quality flexographic printing equipment guarantees quality, with the assurance that the colour of the boxes would always be the one that the brand expected.

The Oh Polly team was also concerned about the packaging for its sub-brand, Bo+Tee. Designed to plumb into the ongoing fitness craze, Bo+Tee shared Oh Polly’s chic style, though with a different image.

The Bo+Tee packaging is striking, a bold black emblazoned with a holographic print. The Experience Centre team suggested using lithographic printing to deliver the sleek effect desired, maintaining the brand’s quality whilst allowing Bo+Tee to stand out.

Lithographic printing provides excellent image quality as well as great value for money, so was a clear choice for the striking Bo+Tee packaging.

Flexible and fast

That initial order was rather hurried: Back in March 2020, Oh Polly’s previous packaging supplier had required a six-week lead time to provide it with the boxes. With spiking demand due to the UK going into the first national lockdown, Oh Polly was in need of an urgent solution.

Once the request for immediate supply was delivered by Oh Polly, the Smurfit Kappa Experience Centre team made sure that the order was designed, colours and artwork approved and a full truck produced and supplied into Oh Polly’s warehouse within eight days of the request being acknowledged.

Subsequent orders were a little less rushed: they have a two-week lead time. This was a vast improvement on the previous six, and Smurfit Kappa’s flexibility allows room to react to unexpected events and pressures.

Of course, the fact that Smurfit Kappa can design and produce packaging all within the UK is also a key factor: it reduces shipping times hugely.

Labour cost and efficiency

There was another issue troubling the Oh Polly team: that its original packaging was arriving un-palletised, meaning that it had to have employees manually off-loading packaging from containers and transported across several warehouses in order to be utilised for packaging orders.

This was not only leading to damaged boxes during transit from Asia to Europe, but was hugely time-inefficient.

A simple but highly impactful solution put in place by Smurfit Kappa was to ensure all packaging is delivered safely on pallets, with strapping and topboard to ensure a quick and smooth delivery and unloading process.

Manually assembling boxes was also identified by Oh Polly and Smurfit Kappa as an area where further efficiencies could be gained.

The Smurfit Kappa Experience Centre team suggested that Oh Polly explores its machine systems product offering. Through the purchase and implantation of a box assembly machine, Oh Polly is able to significantly reduce assembly time. The Smurfit Kappa machine can assemble two different sizes of box without damaging or scuffing the paper – and can get through 24 boxes per minute.

In fact, the cost of labour for at least two employees to manually assemble the boxes would be recouped within just one year.

Joe Henderson, Oh Polly’s Head of Operations, was delighted with this suggestion: “Smurfit Kappa have saved us so much time and money with their expertise – we can’t thank the Experience Centre team enough.”

Sustainability

The convenience of shipping isn’t the only benefit of having a local packaging supplier. Reduced carbon emissions mean that Oh Polly is now more eco-friendly, just by changing suppliers.

Meanwhile, Smurfit Kappa’s Experience Centre team are sustainability experts and were keen to work on Oh Polly’s environmental impact further. All Smurfit Kappa UK production plants are FSC certified and as a vertically integrated manufacturer, it was able to provide full traceability of its packaging supply chain.

The materials used in the new packaging design are 100% recyclable – allowing customers to safely and conscientiously dispose of the boxes using kerbside recycling services.

Quality paper packaging

Because Smurfit Kappa manufactures the vast majority of the paper used to produce boxes, it is guaranteed to have stock – even when there’s a shortage. Brands won’t be waiting for their orders due to unforeseen world events.

It also means it can offer even more flexibility to clients and don’t require minimum order quantities.

Besides this, the pro-active and consumer centric approach from Smurfit Kappa, coupled with its scale, means that it is well placed to keep up with Oh Polly’s rapid growth and ambitious future plans.

Smurfit Kappa’s eCommerce Director, Hamed Ahmed, looks forward to working with Oh Polly further: “We have built a strong and transparent partnership over the last 18 months. The Experience Centre team look forward to supporting Oh Polly’s brands further as they grow and strive in this competitive market.”

GKN chooses AR Racking for Spanish plant

Posted on by David Priestman

GKN Ayra Servicio, belonging to the global leader in propulsion systems GKN Automotive, has chosen the storage systems specialist AR Racking as the industrial racking supplier for the warehouse at its plant in Carcastillo (Navarre, Spain).

With its headquarters in Birmingham (England), the multinational GKN has made a strategic investment in its factory in Navarre to become a leading plant in spare parts for automotive transmission systems in Europe, and to triple its sales in the short term. GKN therefore turned to AR Racking to install industrial racking to achieve a logistics operation that would maximise warehouse efficiency.

AR Racking has installed a combination of several storage systems adapted to the different volumes and rotation of products that GKN works with at the Carcastillo plant.

The pallet load will be stored on very narrow aisle (VNA) racking, with a storage capacity of up to 5,696 pallets. This system is an adaptation of the adjustable pallet racking system, but compacted by the narrowing of the work aisles, which creates a high-density storage system that helps to increase the warehouse capacity but without expanding the space.

For the manual storage of GKN’s smaller spare parts and for their handling using picking solutions, AR Racking has installed 2164.5 linear metres of longspan shelving. It is very versatile racking that adapts to all types of unit loads and that facilitates access to products stored directly and immediately. In addition, for long and higher volume loads, AR Racking has implemented a solution with cantilever racking that covers a total of 166.5 linear metres. It is a system that offers excellent goods handling mobility.

AR Racking has also installed a mezzanine floor on two levels for a light shelving warehouse. The mezzanine floor covers a total of 1,809 sq m and is a storage solution that helps increase useful area at height.

“AR Racking’s storage systems meet the strictest European quality standards. What’s more, equipping the warehouse just as we had planned proved to be an agile and smooth process”, stated Pablo Hernando, GKN Project Manager.

For Xabier Rica, AR Racking Sales Representative and project manager, “we are convinced that GKN will be able to achieve greater competitiveness with the industrial racking installed and therefore improve its logistics operations”.

CLICK HERE to watch a video

GKN chooses AR Racking for Spanish plant

Posted on by Keith McKinley

GKN Ayra Servicio, belonging to the global leader in propulsion systems GKN Automotive, has chosen the storage systems specialist AR Racking as the industrial racking supplier for the warehouse at its plant in Carcastillo (Navarre, Spain).

With its headquarters in Birmingham (England), the multinational GKN has made a strategic investment in its factory in Navarre to become a leading plant in spare parts for automotive transmission systems in Europe, and to triple its sales in the short term. GKN therefore turned to AR Racking to install industrial racking to achieve a logistics operation that would maximise warehouse efficiency.

AR Racking has installed a combination of several storage systems adapted to the different volumes and rotation of products that GKN works with at the Carcastillo plant.

The pallet load will be stored on very narrow aisle (VNA) racking, with a storage capacity of up to 5,696 pallets. This system is an adaptation of the adjustable pallet racking system, but compacted by the narrowing of the work aisles, which creates a high-density storage system that helps to increase the warehouse capacity but without expanding the space.

For the manual storage of GKN’s smaller spare parts and for their handling using picking solutions, AR Racking has installed 2164.5 linear metres of longspan shelving. It is very versatile racking that adapts to all types of unit loads and that facilitates access to products stored directly and immediately. In addition, for long and higher volume loads, AR Racking has implemented a solution with cantilever racking that covers a total of 166.5 linear metres. It is a system that offers excellent goods handling mobility.

AR Racking has also installed a mezzanine floor on two levels for a light shelving warehouse. The mezzanine floor covers a total of 1,809 sq m and is a storage solution that helps increase useful area at height.

“AR Racking’s storage systems meet the strictest European quality standards. What’s more, equipping the warehouse just as we had planned proved to be an agile and smooth process”, stated Pablo Hernando, GKN Project Manager.

For Xabier Rica, AR Racking Sales Representative and project manager, “we are convinced that GKN will be able to achieve greater competitiveness with the industrial racking installed and therefore improve its logistics operations”.

CLICK HERE to watch a video

Driverless forklifts can solve recruitment issues

Posted on by David Priestman

A growing number of European warehouse and distribution centre operators see driverless forklift truck technology as the optimum solution to the staff recruitment and employment cost challenges they are facing, writes Jason Zhang, VisionNav Robotics’ Head of Sales – Europe.

Across the Eurozone, a shrinking labour pool is hitting the logistics sector hard. And with HGV drivers, warehouse order pickers and forklift operators all in short supply, supply chain disruption has become a serious issue for many organisations.

While Covid and the economic and social upheaval that has followed in its wake is partly responsible for the current workforce crisis. Other factors – including a falling population of ‘prime age’ workers – suggest that the problem isn’t simply a ‘bump in the road’ but something with which the logistics industry will have to learn to contend in the long term.

In Germany – Europe’s largest economy – the ageing population combined with low birth rates recently prompted the Federal Labor Agency to warn that the country must attract at least 400,000 skilled immigrants every year.

“The fact is Germany is running out of workers,” said Federal Labor Agency Chairman Detlef Scheele. “From nurses to logistics personnel there will be a shortage of workers everywhere.”

Even in countries with high levels of unemployment such as Spain – where the unemployment rate is currently hovering at around 14 per cent – warehouse staff and forklift operators are in high demand due to the low supply of qualified personnel to do the jobs.

And in the UK 13% of respondents to a recent survey undertaken by the leading trade association, Logistics UK, reported severe warehouse staff shortages, with a substantial decline in the availability of forklift drivers cited as a major problem.

Of course, fewer staff in any traditional warehouse where manual picking and packing are core activities, puts significant strain on the existing employees and makes an already taxing job even less appealing to potential new recruits – so its easy to see how the logistics industry’s worker shortage problem is likely to become worse before (if ever) it improves.

Throughout Europe the lack of workers means warehouse operators have to offer increased wages to attract the quantity and quality of the personnel they need. In the UK, for example, in November 2020 the average forklift driver’s salary advertised on online job-search engine Adzuna was £21,972 while warehouse staff positions typically paid £19,995 per annum. By November 2021 the remuneration for both forklift drivers and order pickers was up 8% year-on-year. Over the same period, vacancies for forklift drivers had surged 169% while other warehouse job postings were up 143%.

Given that human labour is already one of the most significant costs associated with running a warehouse the handsome financial packages that are now required to tempt forklift operators or other warehouse staff are prompting more and more logistics companies to seek new ways of providing the same service levels with less staff.

For many, this means switching to automation and, unsurprisingly, a growing number of Europe’s warehouse and distribution centre operators consider driverless forklift truck technology represents the optimum solution to the recruitment and employment cost challenges they are facing.

Driverless forklifts undertake every type of task that would be expected of a traditional manually-operated forklift – including vehicle loading and unloading, pallet put-away and retrieval in both standard and very narrow aisle racking configurations, as well as pallet and stillage movements throughout the warehouse.

In addition to the obvious savings in labour costs that driverless forklifts bring, other benefits include: reduced damage to goods, racking and trucks; greater picking accuracy; and more efficient use of the available storage space.

Worldwide, Nestle, DHL and Walmart are among the high profile businesses to have already adopted the VisionNav driverless truck system, while countless small and medium sized forklift users are also benefiting from the solution.

In simple terms, the ‘vision-based’ navigation technology at the heart of VisionNav’s operator-free forklifts uses a vehicle-mounted camera to sense the environment in which the vehicle is operating. Information concerning the structural design and storage system lay-out of the facility where trucks are deployed is stored as off-line maps which the visual navigation system matches with real time images received from the camera to navigate the forklifts efficiently and safely around the store. With multiple vehicles controlled by the system, the trucks are directed to their next location via the shortest, fastest and safest route for optimum throughput performance.

Visual navigation technology is not only highly efficient, it is quick and easy to install and brings a rapid return on investment. The highly flexible technology allows driverless industrial trucks to be adopted with minimal disruption to a site’s existing intralogistics process and, typically, ROI is achieved after a period of 18-24 months.

The overwhelming majority of warehouse and distribution centre operations rely on forklift trucks for the efficient running of their intralogistics processes and when it comes to running a lift truck fleet, the forklift driver is often the biggest cost.

Salaries, bonuses, training and myriad other expenses combined with hidden extras such as the damage to goods or a building’s infrastructure caused by a carelessly driven truck or, worse still, injuries to personnel, all add up to a considerable sum.

When the cost savings they bring are added to the fact that driverless lift trucks eliminate the staffing issues created by the shortage of qualified forklift drivers, it is not surprising that more and more companies are adopting automated lift truck technology to optimise the efficiency of their warehouse intralogistics processes.

Established in 2016, VisionNav Robotics is among the fastest-growing operator-free industrial vehicle manufacturers in the world. The company’s range of fully automated, vision-guided forklift trucks is now available across Europe and includes driverless counterbalanced trucks, reach trucks, stackers and tow tractors.

 

Driverless forklifts can solve recruitment issues

Posted on by David Priestman

A growing number of European warehouse and distribution centre operators see driverless forklift truck technology as the optimum solution to the staff recruitment and employment cost challenges they are facing, writes Jason Zhang, VisionNav Robotics’ Head of Sales – Europe.

Across the Eurozone, a shrinking labour pool is hitting the logistics sector hard. And with HGV drivers, warehouse order pickers and forklift operators all in short supply, supply chain disruption has become a serious issue for many organisations.

While Covid and the economic and social upheaval that has followed in its wake is partly responsible for the current workforce crisis. Other factors – including a falling population of ‘prime age’ workers – suggest that the problem isn’t simply a ‘bump in the road’ but something with which the logistics industry will have to learn to contend in the long term.

In Germany – Europe’s largest economy – the ageing population combined with low birth rates recently prompted the Federal Labor Agency to warn that the country must attract at least 400,000 skilled immigrants every year.

“The fact is Germany is running out of workers,” said Federal Labor Agency Chairman Detlef Scheele. “From nurses to logistics personnel there will be a shortage of workers everywhere.”

Even in countries with high levels of unemployment such as Spain – where the unemployment rate is currently hovering at around 14 per cent – warehouse staff and forklift operators are in high demand due to the low supply of qualified personnel to do the jobs.

And in the UK 13% of respondents to a recent survey undertaken by the leading trade association, Logistics UK, reported severe warehouse staff shortages, with a substantial decline in the availability of forklift drivers cited as a major problem.

Of course, fewer staff in any traditional warehouse where manual picking and packing are core activities, puts significant strain on the existing employees and makes an already taxing job even less appealing to potential new recruits – so its easy to see how the logistics industry’s worker shortage problem is likely to become worse before (if ever) it improves.

Throughout Europe the lack of workers means warehouse operators have to offer increased wages to attract the quantity and quality of the personnel they need. In the UK, for example, in November 2020 the average forklift driver’s salary advertised on online job-search engine Adzuna was £21,972 while warehouse staff positions typically paid £19,995 per annum. By November 2021 the remuneration for both forklift drivers and order pickers was up 8% year-on-year. Over the same period, vacancies for forklift drivers had surged 169% while other warehouse job postings were up 143%.

Given that human labour is already one of the most significant costs associated with running a warehouse the handsome financial packages that are now required to tempt forklift operators or other warehouse staff are prompting more and more logistics companies to seek new ways of providing the same service levels with less staff.

For many, this means switching to automation and, unsurprisingly, a growing number of Europe’s warehouse and distribution centre operators consider driverless forklift truck technology represents the optimum solution to the recruitment and employment cost challenges they are facing.

Driverless forklifts undertake every type of task that would be expected of a traditional manually-operated forklift – including vehicle loading and unloading, pallet put-away and retrieval in both standard and very narrow aisle racking configurations, as well as pallet and stillage movements throughout the warehouse.

In addition to the obvious savings in labour costs that driverless forklifts bring, other benefits include: reduced damage to goods, racking and trucks; greater picking accuracy; and more efficient use of the available storage space.

Worldwide, Nestle, DHL and Walmart are among the high profile businesses to have already adopted the VisionNav driverless truck system, while countless small and medium sized forklift users are also benefiting from the solution.

In simple terms, the ‘vision-based’ navigation technology at the heart of VisionNav’s operator-free forklifts uses a vehicle-mounted camera to sense the environment in which the vehicle is operating. Information concerning the structural design and storage system lay-out of the facility where trucks are deployed is stored as off-line maps which the visual navigation system matches with real time images received from the camera to navigate the forklifts efficiently and safely around the store. With multiple vehicles controlled by the system, the trucks are directed to their next location via the shortest, fastest and safest route for optimum throughput performance.

Visual navigation technology is not only highly efficient, it is quick and easy to install and brings a rapid return on investment. The highly flexible technology allows driverless industrial trucks to be adopted with minimal disruption to a site’s existing intralogistics process and, typically, ROI is achieved after a period of 18-24 months.

The overwhelming majority of warehouse and distribution centre operations rely on forklift trucks for the efficient running of their intralogistics processes and when it comes to running a lift truck fleet, the forklift driver is often the biggest cost.

Salaries, bonuses, training and myriad other expenses combined with hidden extras such as the damage to goods or a building’s infrastructure caused by a carelessly driven truck or, worse still, injuries to personnel, all add up to a considerable sum.

When the cost savings they bring are added to the fact that driverless lift trucks eliminate the staffing issues created by the shortage of qualified forklift drivers, it is not surprising that more and more companies are adopting automated lift truck technology to optimise the efficiency of their warehouse intralogistics processes.

Established in 2016, VisionNav Robotics is among the fastest-growing operator-free industrial vehicle manufacturers in the world. The company’s range of fully automated, vision-guided forklift trucks is now available across Europe and includes driverless counterbalanced trucks, reach trucks, stackers and tow tractors.

 

NovaFori appoints head of digital transformation

Posted on by David Priestman

B2B marketplace provider NovaFori has strengthened its team with the appointment of Rodrigo Diaz as Head of Digital Transformation.

Rodrigo joins NovaFori as the company’s first Head of Digital Transformation, with a brief focusing on strategy, innovation, consultative sales and partnership development. Rodrigo will be working in partnership with Paul MacGregor, Head of Sales and Marketing and Phil Bird, Executive Director to accelerate NovaFori’s client development and business strategy. He will report to Garry Jones, CEO, and will support NovaFori by overseeing the production and implementation of marketplace solutions for its clients.

Most recently working for Shell as Customer Experience Strategy Lead, Rodrigo brings more than 11 years of experience with the oil and gas company across supply chain, marketing, strategy, innovation and digitalisation. Rodrigo also has extensive experience in the areas of mobility and decarbonisation working for Shell’s energy transition and mobility businesses, across strategy, innovation, product development and digital transformation alongside top-tier businesses, consultancies and technology companies.

NovaFori will leverage Rodrigo’s expertise to accelerate innovation at the company, refine its business model and customer integration, and establish NovaFori as a leader in the mobility and decarbonisation sectors, with the goal of scaling up its business and serving more sectors.

Garry Jones, CEO of NovaFori, said: “It is a pleasure to welcome Rodrigo on behalf of everyone at NovaFori. Digital transformation has become a sector-agnostic essential for businesses as a result of the pandemic, and we believe Rodrigo’s experience in strategic business transformation will enhance our ability to aid our partners with their digital innovation.”

Rodrigo Diaz, Head of Digital Transformation at NovaFori, added: “I am delighted to join NovaFori, an innovative, world-class marketplace provider with an ambitious vision. Having previously bridged the gap between producing marketplace solutions and partnering with consultancies in my time at Shell, I look forward to replicating that success at NovaFori. I am excited to start developing new partnerships and realise the value in building digital marketplaces together.”

 

NovaFori appoints head of digital transformation

Posted on by Keith McKinley

B2B marketplace provider NovaFori has strengthened its team with the appointment of Rodrigo Diaz as Head of Digital Transformation.

Rodrigo joins NovaFori as the company’s first Head of Digital Transformation, with a brief focusing on strategy, innovation, consultative sales and partnership development. Rodrigo will be working in partnership with Paul MacGregor, Head of Sales and Marketing and Phil Bird, Executive Director to accelerate NovaFori’s client development and business strategy. He will report to Garry Jones, CEO, and will support NovaFori by overseeing the production and implementation of marketplace solutions for its clients.

Most recently working for Shell as Customer Experience Strategy Lead, Rodrigo brings more than 11 years of experience with the oil and gas company across supply chain, marketing, strategy, innovation and digitalisation. Rodrigo also has extensive experience in the areas of mobility and decarbonisation working for Shell’s energy transition and mobility businesses, across strategy, innovation, product development and digital transformation alongside top-tier businesses, consultancies and technology companies.

NovaFori will leverage Rodrigo’s expertise to accelerate innovation at the company, refine its business model and customer integration, and establish NovaFori as a leader in the mobility and decarbonisation sectors, with the goal of scaling up its business and serving more sectors.

Garry Jones, CEO of NovaFori, said: “It is a pleasure to welcome Rodrigo on behalf of everyone at NovaFori. Digital transformation has become a sector-agnostic essential for businesses as a result of the pandemic, and we believe Rodrigo’s experience in strategic business transformation will enhance our ability to aid our partners with their digital innovation.”

Rodrigo Diaz, Head of Digital Transformation at NovaFori, added: “I am delighted to join NovaFori, an innovative, world-class marketplace provider with an ambitious vision. Having previously bridged the gap between producing marketplace solutions and partnering with consultancies in my time at Shell, I look forward to replicating that success at NovaFori. I am excited to start developing new partnerships and realise the value in building digital marketplaces together.”

 

Subscribe

Get notified about New Episodes of our Podcast, New Magazine Issues and stay updated with our Weekly Newsletter.