Funding Enable Robotics Automation at Scale

PHINXT Robotics, an AI-led robotics software company, has secured £2 million in an oversubscribed funding round, led by Sure Valley Ventures with participation from Ada Ventures, Heartfelt and Atlas Ventures. PHINXT has developed a decentralised edge AI software solution to enable robotics automation at any scale.

Founded in 2022, PHINXT Robotics is redefining the landscape of warehouse automation with its innovative cloud-based platform, designed to streamline robotic deployments and support a flexible monthly subscription model. Traditionally, adopting robotics in warehouses has been hindered by exorbitant setup costs – often exceeding £500,000 – and the complexity of on-site deployment. Consequently, over 90% of warehouses remain fully manual.

PHINXT Robotics addresses these challenges head-on with its proprietary technology, which coordinates robots at the edge, simplifying robotic deployments by a factor of ten. PHINXT’s platform supports a wide range of robots, allowing customers to select and deploy the exact type of robotics they need. As a result, businesses leveraging PHINXT’s technology have experienced remarkable improvements, including doubled profit margins and up to four times increased productivity.

PHINXT has received significant traction in the market and secured several contracts, particularly with a major UK grocery retailer, following a successful pilot programme, which is expected to scale into a multi-year contract. The company will use the funds to grow its engineering and sales teams and begin expansion into mainland Europe where the team sees considerable opportunity. Globally, the total mobile robot market is projected to reach $16 billion, with 2.4 million mobile robots by 2027.

PHINXT’s long-term vision is to extend beyond warehouse robotics automation to encompass delivery drones and autonomous vehicles. Given the core decentralised edge computing technology enables coordinating machines within a distributed network, continued development of the platform will enable PHINXT to deploy solutions in frontier technologies such as autonomous vehicles.

The Company recently graduated from the Female Foundry Visionaries AI Incubator in partnership with Google Cloud, having been identified as one of the most innovative European female-led startups leveraging AI within the future of software.

PHINXT’s CEO and Co-Founder, Yanwen Chen, is an expert in this space with two PhDs specialising in computer science and synchronisation communications for robotics. Yanwen developed the algorithm that allows robots to self-orchestrate safely even when they lose connections to central networks. She co-founded the company with Quirino Zagarese, PhD, an expert in distributed systems, to collaborate on building a scalable architecture and product.

Chen said: “At PHINXT, our mission is to revolutionise the logistics industry with our cloud-based platform that seamlessly integrates any type of robot, enabling them to collaborate and coordinate in a shared space without the need for a centralised server. Our robot-agnostic platform supports warehouses at every stage of their automation journey, providing unparalleled flexibility and efficiency. We aim to be the gateway for the logistics industry, facilitating the integration of these robots into operations and helping businesses achieve a rapid return on investment. By accommodating different types of robots, we ensure that warehouses can optimise various tasks, from picking to transportation, enhancing overall productivity.

“This investment will empower us to expand our team and enter new markets, driving further growth and innovation. We are excited to partner with value-add investors who recognize the uniqueness of our technology and its transformative potential across autonomous robots, drones, and autonomous vehicles.”

Brian Kinane, Founding Partner at Sure Valley Ventures, said: “PHINXT’s unique edge computing technology helps warehouses to drastically increase performance and profitability, providing a highly flexible and cost-effective robotics solution that will enable far greater adoption. From day one, what stood out to us was the strength of PHINXT’s founding team, Yanwen and Quirino, who have spent years specialising in robotics automation and distributed systems. As a specialist AI investor, we believe this is one of the strongest AI propositions to come out of the UK this year. PHIXNT has a clear advantage in terms of cost, simplicity and flexibility, and with their cutting-edge proprietary technology, are extremely well-positioned to disrupt this market globally.”

Check Warner, Partner at Ada Ventures & Co-founder of Diversity VC, added: “Yanwen Chen, CEO and co-founder of PHINXT, is without doubt one of the strongest technical founders we’ve met at Ada. Yanwen has not one but two PhDs focusing on optimization of distributed and autonomous systems and 11 years of experience in robotics managing engineering teams and building software. She developed the algorithm that allows robots to self-orchestrate safely even when they lose connection to central networks. We are delighted to be investing in a such a visionary founder who is shaping the future of edge computing, robotics and autonomous systems. We look forward to supporting Yanwen and PHINXT’s next phase of growth.”

The round was led by AI VC Sure Valley Ventures with participation from Ada Ventures, Heartfelt and Atlas Ventures. The company previously raised £600k from Fuel Ventures, Amar Shah (the co-founder of Wayve and founder of Dhyan Ventures), Atlas, APX, Prequel Ventures, Ventures Together syndicate and Alma Angels.

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Contract Packing Operations Digitised

Nulogy, a global provider of contract packing software, has been chosen by Prism eLogistics, to digitalise its contract packing and shrink sleeving operations as the growing business focuses on enhancing agility, operational efficiency and quality.

Established in 2020, Prism eLogistics has built a strong reputation in the logistics industry, particularly within the fast-moving consumer goods (FMCG) sector. Its expertise spans a wide range of products including beverages, cosmetics, personal care items, alcohol, and nutritional products, with services including shrink sleeving, storage, distribution, ecommerce, and secondary contract packing.

Operating from its headquarters in Basingstoke where shrink sleeving, fulfilment, contract packing, and remediation services have become a growing part of its offerings, Prism eLogistics sought to scale its business, eliminate paperwork, and enhance collaboration with brand customers through digitalisation.

Having previously relied on software tailored for ecommerce, which lacked functionality designed for the specific demands of its contract packing workflow, the team recognised the need for a system that was purpose-built for the growing co-packing area of their operations. Nulogy’s Shop Floor Solution emerged as the perfect fit and has been selected to optimise the company’s co-packing operations and drive efficiency and profitability.

“Digitalising our processes is a key component of our growth strategy,” said Ian Wright, Sales Director at Prism eLogistics (UK) Ltd. “In the co-packing industry, where accuracy and efficiency are crucial, partnering with Nulogy will give us the real-time data and insights necessary to streamline operations, control costs, and improve our service quality. This solution is essential for supporting our current expansion and for positioning us to meet future demands, ensuring we continue to drive growth and deliver exceptional value to brand customers.”

The Nulogy system digitalises the end-to-end contract packing workflow from estimating and planning jobs, to managing materials and inventory on the line, and optimising labour allocation. The system will also facilitate improved quality inspections, and efficient product recall processes with accurate batch tracking at the touch of a button. This enhanced recall readiness is essential when working with FMCG brands, allowing for rapid resolution of product issues and ensuring regulatory compliance. Implementation of the software will take place in the fourth quarter.

In line with its growth strategy, Prism eLogistics will also soon receive delivery of its second high-speed sleeving line and move to new larger premises, while still operating across its existing sites. Nulogy will ensure full control and visibility across all its locations, fully supporting the company’s expansion plans. These significant investments have been made possible due to the continued support of Prism eLogistics’ parent company, Spearpoint Security Group Pte Ltd, based in Singapore.

Commenting on the investment, Paul Mitchell, Managing Director at Prism eLogistics (UK) Ltd, said, “The backing of Spearpoint Security Group has been instrumental in enabling us to make these significant advancements, positioning us for sustained growth and success in the highly competitive logistics and sleeving sectors.”

Josephine Coombe, Chief Commercial Officer, Europe, at Nulogy, concluded, “Forward-thinking companies like Prism eLogistics understand the importance of specialised digital solutions for managing their contract packing operations. Being ‘Powered by Nulogy’ gives co-packers a competitive edge by enabling superior service quality, improved throughput and traceability, and greater customer responsiveness. We look forward to supporting Prism eLogistics in improving operational efficiency, serving their brand customers more effectively, and supporting their growth in the market.”

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Fully-electric Forklift Fleet for Greener Logistics

More and more warehouses are turning to electric material handling equipment to boost productivity, safety and sustainability. Advances in technology have brought cost-effective and practical alternatives that provide the power, stability and operating effectiveness of their diesel counterparts.

Electric forklifts are a prime example of how eco-friendly equipment can improve operational efficiency and bolster sustainability credentials, prompting greater customer retention.

Among those making the change is shipping & logistics service provider GAC UK, part of the global GAC Group of companies, Since receiving the final electric forklift at their Aberdeen warehouse in May, all GAC UK warehouses and logistics centres across the country now run exclusively on electric-only equipment.

“We set ourselves an ambitious target to fully embrace electrification across our warehouses,” says Laura Grizzell, the company’s GAC UK’s QHSSE Manager. “We had to be prepared for high upfront costs, operational adjustments, retraining, possible process changes and ensuring we could access renewable energy sources reliably. The benefits, however, outweigh such concerns. Replacing our diesel and gas-powered equipment with electrical equivalents is the cornerstone of modern sustainable warehousing. Beyond reduced emissions and improved air quality at our facilities, these modern forklifts require less maintenance and have lower operational costs. Increased reliability and reduced downtime further bring down costs that we can then pass on to customers.”

Growing demand

New focus on greener warehousing practices has prompted a major uplift in demand for electrical warehousing equipment. According to a Yahoo Finance report on the global market trends for electrical forklifts, by 2030 the market is set to reach £48.66 billion, up from £31.64 billion in 2023. This trend is being led by the drive to electrify and the rewards it offers companies like GAC UK as they drive to create long-term value with sustainability in their operations.

“Electrification offers many benefits – both for the environment and the bottom line. Lower operating costs, more predictable budgets, increased fleet management efficiencies, and adherence to emissions standards make a strong business case for industrial electrification,” says Grizzell. “We are seeing that, both in our UK warehouses and at GAC’s facilities globally. From our colleagues in Denmark transforming their vehicle fleet to electric power to our team in Qatar using solar panels to power their facility, green warehousing practices are now the norm and should be fully embraced.”

GAC UK’s rollout of a 100% electric forklift scheme at GAC UK follows similar schemes seen in the Asia Pacific and Middle East. GAC Dubai now operates more than 120 pieces of electrical equipment, from forklifts to order pickers and side loaders, while GAC Thailand and GAC Singapore are also in the midst of similar electric forklift programmes.

Such initiatives reflect the GAC Group’s commitment to “adapt, innovate and reduce” in its activities as part of its Roadmap to Sustainability to create non-destructive, long-term value. Embracing electrification where possible and adopting electric-powered equipment, particularly when powered by locally-sourced renewable energy, will have a long-term impact on creating a sustainable logistics sector.

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Efulfilment Centre Made by META-ILS

A custom-designed storage solution from META was recently handed over to its customer Ananas E-Commerce in Belgrade and successfully put into operation. This efulfilment centre ideally demonstrates the expertise that META offers global customers with its META-ILS system (ILS = Innovative Logistic Solutions).

The company Ananas E-Commerce was founded by Delta Holding in 2020 and brings together customers, retailers and employees in Serbia, North Macedonia, Montenegro, Bosnia and, in the future, other regions on a digital platform. This marketplace enables customers to compare offers from various retailers based on price, delivery speed and ratings – Ananas has revolutionised the e-commerce industry in the Balkans and aims to be the premier choice for online shopping in the region.

In addition to e-commerce, Ananas is now also concentrating on the development of AdTech, FinTech services, a strong marketplace platform and the retail sector. One of the company’s particular strengths is its logistics division. Their new building now put into operation means they have a state-of-the-art, 10,000 square metre efulfilment centre with advanced META warehouse solutions such as the pick tower system as well as a conveyor system with a length of 700 metres, thus enormously increasing productivity and cutting order throughput times to a minimum.

Under the name META-ILS (ILS = Innovative Logistic Solutions), META offers individual customer solutions for complex tasks within the field of warehouse automation with conveyor technology. Customers worldwide thereby benefit from efficient conveyor technology in tandem with premium-quality storage technology.

It was precisely this expertise that was the focus of the construction project for Serbian client Ananas E-Commerce in Belgrade. META won the contract for this outstanding project not least due to its many successful references in this sector and its professional expertise with META-ILS. This once again demonstrates that the company based in Arnsberg, Germany is gaining access to projects that could not previously be served.

At the centre of the Belgrade project was the perfect combination of the tried-and-tested standard shelving systems, a wide variety of conveyor systems and connection to the company software.

The storage of consumer goods with A to Z diversity requires flexible storage options with rapidly adaptable systems. Four-storey META MULTIFLOOR shelving was therefore installed as a stationary system to ensure flexible storage of the wide variety of products. With the META MULTIFLOOR shelving system, designed as a comprehensive modular system, it is possible to respond even better to highly diverse storage needs, offering a much wider range of applications. Steel construction platforms and components with pallet transfer gates are connected to the shelving system.

Automated goods and container transport is highly efficient thanks to roller and belt conveyors as well as vertical conveyors across all warehouse levels, and covers the entire logistics chain from goods receipt to dispatch. The identification systems implemented ensure correct internal transport routes. Work tables installed in the goods receipt, sorting and packaging areas round off the facilities for the entire flow of goods.

“It was a real pleasure to have such a professional partner for this demanding project. It was our first time working on equipping the Ananas efulfilment centre, which is why expertise, commitment and appropriate support were absolutely decisive for us,” explains Mladen Jezdić, Head of Supply Chain at Ananas E-Commerce, about his company’s collaboration with META. “The result of the teamwork is yet another revolutionary transformation that Ananas will realise in the region’s e-commerce market – and it’s the most modern efulfilment centre in this part of Europe.”

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