Logistics Cyclists raise £225,000 for Transaid

The transport and logistics industry has successfully fielded two strong teams of riders to complete Transaid cycle challenges both in the UK and Kenya, raising more than £225,000 towards our projects in sub-Saharan Africa.

Last week a team of 30 pedalled 295 miles from the foothills of Mount Kenya to stunning Lake Victoria in just six days, raising an incredible £165,000 in Transaid’s first cycling fundraiser in the country. This followed just two and a half weeks after a separate group of 40 riders raised £60,000 for a demanding 159-mile, two-day ride battling the elements, from Newcastle to Edinburgh.

The unrestricted funds will be used to support Transaid’s life-saving road safety and access to healthcare projects, which currently span ten countries.

Maddy Matheson, Head of Fundraising for Transaid, says: “Ever since our first Cycle Challenge in Malawi, back in 2006, we’ve enjoyed excellent support from riders across the industry, and this year was no different. We had two fantastic groups, each passionate about our life-saving work. We are so grateful to everyone who participated, whether they were in the saddle, or sponsoring a friend, family member or colleague.”

Peter Whitehead, Managing Director at PF Whitehead Logistics, one of the riders taking part in Cycle Kenya and challenge sponsor, explains: “It was a once-in-a-lifetime adventure with a great group of people. I feel very fortunate to have been able to participate, and the opportunity to visit a country where Transaid works brought home the true impact of their road safety and access to health care programmes. I would honestly recommend it to anyone considering signing up for a future ride.”

Participants of the Newcastle to Edinburgh event represented 15 organisations from across the industry, including AAL Shipping, Backhouse Jones, Brigade Electronics, Cold Chain Federation, Columbia Shipmanagement, Dawsongroup Truck and Trailer, Edrington, Elddis Transport, EORI, GXO, Idris Logistics, IVECO, RHA, Stanley Travel, and The Malcolm Group, and was sponsored by Dawsongroup Truck and Trailer, with Stanley Travel providing coach transfers for the group.

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Despite frequent discussions about AI’s potential impact on jobs, the majority of logistics workers are untroubled by automation, according to a recent YouGov survey commissioned by SafetyCulture. The survey, which included responses from over 10,000 workers globally, revealed that two-thirds of logistics professionals feel secure about their roles, viewing AI as an aid rather than a threat. This optimism is particularly evident among older workers, while a generational divide shows that younger employees, especially Gen Z, are more cautious. Fifty-seven percent of Gen Z workers expressed concerns about AI’s influence on job security, in stark contrast to just 10% of Baby Boomers, illustrating how varying levels of experience might influence these views.

The industry is already seeing successful applications of AI, which many workers believe will help tackle labor and skills shortages. Amazon, for example, uses “Robo-Stow”, a robotic arm that aids with heavy lifting, reducing physical strain on employees while increasing efficiency. DHL employs predictive analytics to forecast demand and optimize stock levels, allowing the company to reduce inventory costs and meet customer needs. FedEx’s AI-driven route optimization technology adjusts delivery routes based on real-time data, improving delivery times and fuel efficiency.

However, the study points out dissatisfaction with outdated technology, which impacts productivity. Inefficiencies due to these legacy systems reportedly cost the logistics sector over £1.88 billion annually. Companies like UPS are addressing these challenges by incorporating machine learning into package sorting and route planning, cutting costs and improving workflow efficiency.

Beyond logistics giants, smaller companies are also capitalizing on AI for competitive advantage. Startups in the sector are innovating with autonomous warehouse robotics and smart inventory management tools that use AI to balance stock levels, monitor demand fluctuations, and manage order fulfillment. This trend is not only helping to address labor shortages but is also increasing speed and accuracy, critical for smaller firms facing tighter margins and stiffer competition. These solutions demonstrate how AI can improve efficiency across all company sizes, allowing even small operations to keep pace with industry demands.

SafetyCulture’s findings underscore the importance of modernizing workplace technology, highlighting how AI’s potential can be fully realized only when legacy systems are upgraded. As more companies invest in AI, there is a growing call for tailored training programs that allow employees to leverage new technology confidently. The industry’s shift toward a more tech-enabled environment offers promising benefits for workers, suggesting that while automation grows, so will opportunities for those skilled in using it effectively.

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