The Supply Chain in 2025: Trends and Challenges

2024 was a complicated year for the supply chain; from disruptions to shipping on the Red Sea through to rail strikes, port closures and announced changes to trade tariffs by the leading economic power internationally, the challenges to unhindered trade were many and diverse. So what’s in store for 2025? Simon Thompson (pictured), VP Northern Europe at JAGGAER, delves into a dozen major trends.

1. Cost Savings
Cost management and achieving savings remain a top concern for businesses worldwide. Investments in AI-driven analytics will enable businesses to identify cost-saving opportunities across the supply chain by identifying inefficiencies, optimizing supplier performance, and negotiating better contract terms — ultimately enhancing the bottom line without compromising quality.

2. Risk Management
2024 was a complex year for supply chains globally. It saw disruptions caused by Houthi attacks on vessels in the Red Sea, Canadian rail strikes and the closure of Ningbo Port in China due to a container explosion on the YM Mobility to name a few. Whether geopolitical, economic, or environmental, the vulnerabilities of the supply chain have been evident and savvy businesses have made moves to derisk their operations. Using technology and data to improve transparency and communications all along the chain, it is in fact possible to prevent bottlenecks and rapidly identify alternative routes or suppliers.

3. AI and data quality
It’s becoming a mantra that AI is only as good as the data it uses. As businesses leverage AI automation to make processes more efficient, sourcing error-free timely data from across the supply chain can be a thankless task for both suppliers, inputting information, and buyers, analysing it without automation. As effective AI increases the demand for large volumes of high-quality data with transparent and traceable data sources, it will become crucial to leverage automation to drive efficiency.

4. Blockchain Technology
Blockchain technology is expected to play a crucial role in making supply chains more transparent and traceable. With its decentralized ledger system, blockchain offers unparalleled data integrity, making it easier to track the provenance of goods and ensure compliance with ethical and environmental standards. Although this technology is still at an early stage, we can expect the debate to heat up around blockchain in 2025.

5. Cybersecurity
More use of technology, however, also means more exposure to cyber threats. As businesses place more and more of their data and systems on the cloud, it is becoming more and more complex to protect sensitive customer data as mandated by international regulations. Investing in systems and governance to protect the business across all its international operations is key.

6. Regulatory Compliance
Greater consumer awareness of sustainability and ethical issues along the supply chain, in addition to calls for greater user safety and quality, are driving increasing scrutiny from regulators. The EU Deforestation Act 2023/1115 and the US Uyghur Forced Labor Prevention Act (H.R. 6256) are just two examples of regulations concerning the supply chain. Organizations must stay ahead of the curve by setting up systems to proactively and simply assess their suppliers along the chain to ensure ethical sourcing, anti-corruption measures, and environmental responsibility.

7. Scope 3
As businesses strive to achieve their sustainability goals, Scope 3 emissions — those indirectly resulting from the supply chain — are increasingly coming under scrutiny as they typically account for the majority of carbon footprint. Improving communication channels with suppliers and gathering information regarding their eco-friendly practices, responsible sourcing of raw materials, and reduced energy consumption, is key to ensuring that Scope 3 emissions are curbed. Shifting the focus from cost cutting to creating partnerships for sustainability is key to creating greater transparency and flexibility as well as an environment that fosters sustainable innovation along the supply chain.

8. Supplier relationship management
More resilient supply chains depend on better collaboration between parties. Stronger partnerships are created through transparent communication channels that make transmitting key information on certifications, potential bottlenecks, low stock or by provisioning difficulties in real-time without overburdening the supplier with an enormous admin onus. Providing seamless and streamlined systems to expedite information sharing can create the ideal environment to develop new strategies such as new shipping routes, new raw or component product suppliers or even co-investment in new technologies and innovation to improve end products.

9. Nearshoring, Reshoring
As the new United States president steps into his role on 20th January, the world will be holding its breath to find out whether the tariff increases threatened on international trade will take effect. With Chinese products risking “an additional 10% tariff, above any additional tariffs”, Mexico and Canada an increase to 25% and EU businesses anything between 10% and 20%, it is likely US businesses will be increasingly sourcing from national providers. Closer to home alternatives, such as sourcing from Mexico would shorten the supply chain and enhance control over logistics, as well as reducing environmental impact by reducing the distance goods travel.

10. Sourcing from Emerging Markets
Finally, another strategy to respond to tariff will be sourcing from emerging markets. This strategy, useful to help diversify and thus risk-proof the supply chain, can also benefit sustainability provided regions with lower carbon footprints or renewable energy sources are selected.

Conclusion

The global supply chain has been put under significant pressure in 2024, and response has highlighted vulnerabilities as well as ideal pathways to resilience. Technologies and strategies taking the lead in 2025 will build on these as businesses continue to bolster their supply chain against volatility and disruptions, while strengthening areas of potential exposure with increased intelligence derived from greater transparency along the entire supply chain.

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Driving Digital Transformation for Cargo

At cargo-partner, a group company of NIPPON EXPRESS HOLDINGS, INC., digitalization is key to shaping the future of logistics and enhancing the customer experience. The company has made significant strides in recent years by integrating advanced digital platforms and data management systems across its organization. Central to this digital transformation is the expertise of cargo-partner’s IT leadership, with women leaders playing an instrumental role in driving these innovations.

Streamlining Logistics Processes

cargo-partner’s commitment to customer-centric digital solutions is evident in its recent developments in IT systems and platforms. “We’ve always aimed to streamline processes and improve efficiency to deliver the best possible experience for our customers,” said Nadezhda Hauer, Head of Business Intelligence & Advanced Analytics at cargo-partner. “One of our key milestones has been the implementation of CargoWise across all global locations. This, alongside our proprietary supply chain management platform, SPOT, has enabled us to integrate data across systems and external data sources, giving our customers faster, more transparent services and better control over their shipments.”

Maximizing Customer Value with Salesforce Integration

But CargoWise is just one aspect of cargo-partner’s recent digital transformation efforts. Liandre Vasco, Team Leader IT Sales Applications, has been instrumental in maximizing customer engagement through Salesforce integration. “Salesforce has allowed us to create a 360-degree view of our customer relationships,” Liandre Vasco explained. “This enables us to proactively address customer needs, enhance communication, and ensure that we deliver personalized, responsive service – critical elements in today’s competitive market.”

Enhancing Financial Operations for Seamless Business

On the financial side, Anna Nowak, Team Leader of Finance Applications, has led efforts to optimize financial processes through digital tools. “We’ve leveraged advanced digital invoicing solutions to streamline billing and payment processes, which have directly benefited our customers by improving accuracy, transparency, and speed,” Anna Nowak said. “These innovations not only support our internal efficiency but also enable us to provide faster and more accurate billing for our customers, in many cases integrated forward with the customers’ ERP.”

Fostering Passion and Confidence

At cargo-partner, fostering gender balance and empowering women to excel in IT are priorities embedded in the company’s organizational culture. Yet, challenges persist, not only within the industry but also within the mindset of potential candidates.

“Our biggest hurdle is that very few women apply for IT positions, and when they do, they often aim lower than their experience warrants,” Nadezhda Hauer explained. “Women need to stop waiting, stop doubting, and start stepping up. Passion is the key. If you love the work, you belong here. Women often try to check every box in job descriptions before applying. But that’s not the point – growth comes from challenging yourself. I’ve seen women diminish their knowledge in interviews or undervalue themselves during salary negotiations. This needs to change. As leaders at cargo-partner, we recognize and address these gaps.”

The IT field offers boundless opportunities, flexibility, and pathways for growth. At cargo-partner, teams across regions already achieve gender parity or even majority-female representation in areas like data processing. “Historically, these roles were undervalued. Today, they’re pivotal, and women must realize they belong in every corner of the IT landscape,” Hauer emphasized. By fostering a diverse workforce, cargo-partner is not only enriching its work culture but also ensuring that the company remains innovative and adaptable to the ever-changing needs of its customers.

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Clark Material Handling adds Dealer in Romania

Clark Europe is pleased to announce the partnership with Mecano Valmar, the new authorized dealer for Clark industrial trucks in Romania. The cooperation between Clark and Mecano Valmar marks an important milestone in Clark’s expansion efforts in Eastern Europe and will strengthen the presence of the Clark brand in Romania.

Mecano Valmar was founded in 2003 by Marinela and Marian Mindru in Cornetu-Buda in Ilfov County. The company focused on servicing and reconditioning used forklift trucks. When their son Valentin joined the company in 2016, he expanded the business to include the sale and servicing of new vehicles imported from China. The office building, a workshop and the spare parts warehouse are located on an area of 3500 m2 on 1500 m2. A total of 17 employees work at the Cornetu-Buda site – 9 of them in service alone.

The family-owned company Mecano Valmar has extensive experience in material handling and logistics and will offer the entire Clark Europe product range in Romania in the future. In addition to the sale of all forklift truck classes and warehouse trucks, this also includes the supply of Clark spare parts and accessories, a comprehensive range of services including rental and financing as well as comprehensive service for new and used Clark industrial trucks.

Dealer in Romania

“The partnership with Clark Europe is a great opportunity for us to expand our product offering with high-quality industrial trucks, so that we can offer our customers in Romania first-class products and services in the field of material handling. We look forward to growing together with Clark,” explains Valentin Mindru, Managing Director at Mecano Valmar.

“We warmly welcome Mecano Valmar to the Clark family,” says Rolf Eiten, President & CEO at Clark Europe. “With their expertise and commitment to quality, we are confident that the Clark brand in Romania will be represented in the best possible way by Mecano Valmar in the future and that our customers there will receive excellent service. We wish our new partner every success in this endeavour and will provide the best possible support.”

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Automation in Last-Mile Delivery to Redefine Customer Experience

Customer demand has reached a breaking point with the boost in e-commerce, with options like next-day or same-day delivery becoming commonplace, writes Jon White, Chief Commercial Officer EMEA, at InXpress. To meet these demands and have packages delivered in record time, automation is imperative to revolutionise last-mile delivery.

Last-mile delivery is the most critical step in the process when a parcel has moved from a transportation hub toward its final destination. Logistics and supply chains are undergoing a radical transformation with the integration of artificial intelligence (AI) and advanced robotics, working towards reaching customer demands. To meet these growing expectations, logistic providers must optimise aspects of their supply chain and utilise automation at every step. Gartner reports that measuring customer satisfaction will be the most valuable metric for strategic decisions, according to 69% of respondents to its ‘Gartner Future of Supply Chain’ Survey.

Click to doorstep: automation delivered

AI technology and automation in last-mile delivery helps to meet customer needs. Many technologies are being developed and becoming readily available to help speed up the process, reduce costs and manual labour, and keep the process more sustainable. Innovative technologies can help to provide faster and more efficient services in last-mile delivery. AI helps to transform the process while remaining responsive to consumer needs.

Jon White, InXpress

Below are some popular automation solutions and methods that are being used regularly and achieving success across last-mile delivery:

Self-driving robots

Humans can’t do it all. To meet the growing demand for delivery, logistics companies have recruited delivery robots. These autonomous robots have emerged in recent years, giving a glimpse into the future of last-mile delivery and how far it could go. Delivery robots are designed to transport goods over short distances and to reach the recipient in record time once the order has been placed. Each robot is equipped with the right technology so it can be suited to its environment and the task it’s been assigned to. It includes advancements like tracking so that every step can be watched in case of any complications reaching its destination including sensors, cameras, and artificial intelligence capabilities. These self-driving robots aren’t designed to replace humans completely but rather, they distribute the load and cover short distances so logistic providers can focus on delivering other heavier and larger packages.

Automated delivery management platforms

Automated platforms that manage last-mile deliveries take advantage of AI and machine learning to orchestrate and successfully carry out delivery planning. Many logistic providers have incorporated management applications and software into their strategy so they can provide end-to-end automation of the delivery process. It helps to cater to the influx of deliveries, storing the data and ironing out all the logistics so every delivery is in order and on track at the right time. The management platforms can automate tedious tasks such as printing shipping labels, dispatching packages, and delivering them reliably. Streamlining the processes improves delivery times with faster options becoming available and increasing customer satisfaction.

AI-powered real-time tracking

Customers are eager to understand where their packages are once their order has been placed. With real-time tracking, powered by AI and machine learning, it is possible now. Real-time tracking provides predictive analytics, allowing companies to anticipate potential disruptions and streamline operations. Real-time visibility also allows logistic managers to make data-driven decisions, improving efficiency and visibility for customers on the other end. It also pleases the customers as they can watch every step of their delivery, from the warehouse to their front door. The options for automation in last-mile delivery are endless but there is still a lot of work to be done. Logistics providers work relentlessly to discover the latest technology that can tackle this and meet demand.

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Tosca Partners with Avery Dennison to Reduce Emissions

Tosca has partnered with Avery Dennison, a global materials science company, to support its transition to reusable plastic pallets and reduce CO2 emissions across its European supply chain. By adopting Tosca’s innovative pooling model, the collaboration has delivered significant operational efficiencies while cutting nearly 500 tons of CO2 in just one year. This partnership highlights Tosca’s sustainable packaging solutions which drive supply chain efficiency while reducing environmental impact.

The Challenge: Scalable, Sustainable Solutions

Tosca were pleased to support Avery Dennison in their pursuit of a scalable, efficient solution to meet the growing demand for plastic pallets, while aligning with their strong commitment to sustainability. This includes their goal of achieving net-zero greenhouse gas emissions by 2050. Avery Dennison recognised the need to optimise operations due to increasing demand for wooden pallets, especially impacted by the COVID-19 pandemic. By partnering with Tosca, a leader in sustainable packaging and supply chain solutions, they found the solution.

Reusable Plastic Pallets

Tosca has provided the solution to Avery Dennison’s challenge with its durable, reusable L1 plastic pallets, designed to enhance efficiency, reduce waste, and minimise environmental impact. Initially, Avery Dennison aimed to replace their own pallets with a more efficient solution to meet growing demand. This quickly expanded to switching much of their supply chain to Tosca’s plastic pallets.

A key challenge has been convincing Avery Dennison’s customers to accept goods on plastic pallets, as more participation would optimise logistics and enhance sustainability. Both sales teams worked together to demonstrate the operational and environmental benefits of this choice. The official partnership began in 2022, and Tosca’s plastic pallets are now used in 13 Avery Dennison factories and distribution centres, shipping to over 400 customer locations across Europe.

Operational Benefits and Sustainability Gains

The partnership between Tosca and Avery Dennison enhanced efficiency and scalability by supporting the growing demand for plastic pallets, addressing availability issues and providing a more cost effective, reliable alternative to wooden pallets post Covid-19. In addition, Tosca’s reusable plastic pallets offer cleaner, more hygienic solutions for their warehouses. These improvements align with the company’s goal of enhancing operational efficiency while reducing its carbon footprint.

In 2023, 40% of Avery Dennison’s Euro-sized pallets had been converted to plastic, and the company already achieved nearly 500 tonnes of CO2 emissions saved annually — exceeding initial estimates.

Due to the Packaging and Packaging Waste Regulation (PPWR), Avery Dennison is rethinking their transport and sales packaging, which increasingly focuses on reuse and circularity. “Our focus is on the recyclability and circularity of our packaging. By partnering with Tosca, we are moving in the right direction,” said Violeta Gómez Valdivieso, Central Packaging Leader at Avery Dennison. “For example, the PPWR requires that at least 40% of transport or sales packaging be reusable by 2030, and Tosca’s plastic pallets meet these requirements.”

A Strong Sustainability Partnership

Looking ahead, Avery Dennison plans to continue to transition to plastic pallets, with Tosca’s pooling system playing a critical role in achieving both greater efficiency and sustainability in their supply chain. The possibility to use the already integrated RFID tags on Tosca’s plastic pallets for tracking opens improved traceability capabilities and streamlined order management, bringing even greater potential operational benefits in the future.

“At Tosca, we work side by side with our customers in long-term partnerships, and our successful collaboration with Avery Dennison is the perfect example of this. Both companies strongly believe in the concept of continuing the loop,” said Felix Van Ouytsel, Sales Director UK/Ireland at Tosca. The partnership between Tosca and Avery Dennison shows how collaboration can drive significant sustainability advancements, setting a benchmark for the industry.

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