UK Parcel Delivery to Lead Europe This Festive Season

A new study released today by FedEx, forecasts that parcel carriers will collectively distribute 1.29 bn shipments across the UK between October and December 2024, 10.9% more than in the same period in 2023.

The independent study was conducted by Effigy Consulting, which analysed its courier, express and parcels (CEP) database with 500,000 data points on more than 300 carriers in 41 countries.

The data shows a significant increase on the UK figures for 2023, up from 1.17bn parcels to 1.29bn in 2024. The UK will be the busiest market for parcels this Peak season, representing 21% of the total deliveries made, equating to 12 parcels per person across the UK and Europe.

Germany and France will be the second and third busiest markets, with Germany accounting for 17% (1.1 bn) and France making up 8.4% (524 mil) of the total parcels delivered across Europe. This growth is being driven by a rise in e-commerce which accounts for nearly 70% of shipments going directly to consumers across the European market.

Alun Cornish, Vice President Network Operations at FedEx commented: Peak season is a critical period for UK businesses, with many relying on transportation and logistics to meet increased demand and deliver for their customers. Online shopping, ecommerce, and a shift towards deferred services will continue through this year’s peak, reflecting changing consumer behaviour and ongoing cost-consciousness in the market.”

FedEx’s networks will scale and adapt to meet the UK’s increased demand, with options for air and road transportation, as well as more predictive technologies to manage potential disruptions and make the ‘golden quarter’ a success.”

Across the whole of Europe, 6.2bn shipments will be made between October and December 2024, 9.0% more than in the same period in 2023. The UK is one of the fastest growing major European countries with a growth of 10.9% on last year, outpaced only by Portugal and Poland and countries such as Turkey, Croatia and Bulgaria.

To illustrate the scale of the Peak, the total European volume (4.878 bn cubic feet) would equate to filling the entire structure of Wembley Stadium thirty-four times over. The total weight of goods transported across Europe at this Peak will be almost 7.5m tonnes, which equates to around 15 kg for every person living in the EU and the UK.

The countries with the highest volume of shipments during this Peak season are the UK (1.3bn) and Germany (1.1bn), followed by France with just over half a billion (524m), with twelve parcels sent for every person in the UK and EU during the three-month period.

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Navigating Black Friday Logistics

Peak Christmas Panic on 22nd December

As we hurtle towards Christmas, days left for grocery shopping, gift buying and travel are disappearing fast, with panic slowly building amongst consumers. According to analysis from delivery business Gophr, peak Christmas panic will grip the nation on the Friday before Christmas (22nd).

Coined ‘National Day of Christmas Panic’, the 22nd December will represent the height of Christmas chaos and panic due to:

• As of 4th December, there was no availability for the most popular Christmas delivery slots, namely the 22nd and 23rd December for several major supermarkets including Waitrose, Sainsbury’s, Ocado, ASDA and Morrisons.
• There being limited availability on train travel out of London, with, for example, only a single train journey open for advanced ticket purchase from London-Nottingham on 22nd December as of 4th December
• A repeat of last year’s busiest day on the roads (Friday 23rd December 2022) for pre-Christmas traffic, so called “Frantic Friday”, with car journeys expected to reach almost 4m on 22nd December

Additionally, Gophr is expecting an 80% increase (vs daily average) in the number of delivery journeys it will make on Thursday 21st December, marking the last realistic day for delivery before Christmas day. Those who’ve left it too late will have to brave the shops on Super Saturday (23rd December) in order to get those last-minute Christmas gifts in person.

Seb Robert, founder and CEO of Gophr commented: “Every year we say to ourselves that we won’t leave our Christmas prep to the last minute, and yet every year there is that sense of panic. It comes as no surprise that as a nation we reach ‘peak Christmas panic’ on the last Friday before Christmas, with delivery slots for groceries being at a premium, travel routes at their busiest and delivery options dwindling before the big day.”

To pinpoint the ‘National Day of Panic’ for 2023, Gophr number crunchers analysed; the delivery slots for all major UK supermarkets, train timetables for all major train routes out of London in December, historic RAC and AA data for travel patterns during the festive period, as well as Gophr’s proprietary delivery data.

Christmas Panic
Christmas Panic

Robert concluded: “A broader choice of delivery options can of course mitigate some of this panic, with many consumers looking for faster options to ensure that they get their products in good time, leaving more time for merriment and less time for stressful shopping and travel.”

Shoppers Ditch Sustainability for Bargains

Today, Manhattan Associates Inc. (NASDAQ: MANH) announced the findings of a new study on Britain’s sustainable shopping habits in the lead-up to Christmas. At a time when consumer spending is typically high, the fallout from the cost-of-living crisis has revealed that low costs are trumping both sustainability considerations and convenient deliveries and returns, indicating that cost will be paramount for more shoppers this holiday season.

Shopping Sustainably

The survey conducted by YouGov found that 32% of Brits aren’t actively looking for sustainable products or brands when shopping online. This behaviour makes it clear that shoppers are now prioritising their pockets (even more so than shopping with brands who provide convenient deliveries and returns), proving that economic factors play a significant role when it comes to sentiments around sustainability: “The golden quarter and holiday season is well underway but clearly the state of the economy is having an effect on customer behaviour – unfortunately, it looks as if cost is trumping sustainability just now,” commented Craig Summers, Managing Director UKI, MEA & Nordics at Manhattan Associates.

However, outside of the festive season, the data revealed that shoppers are still concerned with sustainability as a broader topic, and that there are growing consumer expectations for businesses to be greener. To help achieve this, customers are willing to make some sacrifices. The research found that:

• Almost two-thirds (64%) of Brits believe it is important for businesses to offer sustainable packaging
• Over half (53%) expect a sustainable product lifecycle, with returned products being actively recycled and reused
• Over half (56%) are also willing to wait to receive multiple parcels in one delivery to cut down on carbon emissions

Retailer Requirements

Brands must find the right balance between providing customers with sustainability and affordability. Redesigning products to take into account sustainability (at the beginning of the design process), ensuring items can be recycled more easily and using more environmentally friendly materials at the outset of production are a vital first step and essential for any brand now facing increased regulatory scrutiny of green claims. On top of this, however, finding ways to decarbonise the supply chains that deliver products will be equally important: rethinking make-or-buy decisions and limiting the need for long-range logistics, setting procurement standards for suppliers and improving visibility across networks will result in a more sustainable retail industry overall.

“This year has been tough for retailers and consumers across the board. From the domestic cost-of-living crisis – magnified by inflation and higher interest rates – to an increasingly fractured macroeconomic environment, 2023 has proved challenging for retailers and consumers alike. While inflation is beginning to ease, the road to recovery will not happen overnight. It perhaps isn’t surprising that customers are prioritising costs above all other aspects right now, especially as we approach Christmas, but hopefully we will see greener shoots of recovery for the economy, and also consumer impetus for sustainability, return in the spring,” concluded Summers.

Challenges of Peak Season Logistics

As the holiday shopping season rapidly approaches, shippers and carriers are yet again gearing up to tackle the formidable logistical and customer service challenges that inevitably come with peak season volumes. However, this year, their task is further complicated by ongoing supply chain disruptions all while grappling with the increasing uncertainty based on the geopolitical situation. Yet amid these challenges, customer expectations continue to soar, demanding fast, convenient, and on-time deliveries accompanied by real-time communication. To paraphrase Game of Thrones, Winter is certainly coming.

Shippers, carriers, and customers alike are no strangers to the stress involved in the months leading up to Christmas. With Black Friday, Christmas and Boxing Day sales just around the corner and unforeseen circumstances and delays, the potential for overwhelm is ever-present. However, proactive planning and more organised transportation operations can alleviate these concerns, ensuring that any potential threats to deliver a seamless peak season can be avoided.

Therefore, the need for swift and intelligent delivery solutions is more critical than ever. Transportation Management Platforms (TMP) emerge as a key enabler, allowing stakeholders to optimise delivery times, enhance agility, and streamline their sustainability and costs, all while meeting rising consumer expectations. In this article, Christian Dolderer (pictured), Head of Market Intelligence Europe Road & Intermodal at Transporeon explains why it’s vital that retailers should prepare a seamless end-to-end supply chain before the run up to 2023’s peak season.

The Beauty of Data

Shippers and carriers are facing a delicate balancing act of keeping costs down while meeting the needs of increasingly demanding consumers. An empty shelf isn’t just a lost sale for someone – it’s a reason for customers to switch to another brand. So, businesses looking to drive as much value as possible from their operations also must ensure resilience against disruptions that, according to McKinsey, are becoming increasingly frequent.

Achieving an equilibrium between value and resilience starts with digitisation. The truth is that shippers and carriers aren’t as digitised as they should be. The era of Excel spreadsheets, manual searches, and endless route and rate browsing have become relics of the past. This inefficient administration burns valuable resources and fails to deliver optimum outcomes.

Now is the time for enterprises to pivot from mere data collection and embark on the process of generating transactions with the data at their disposal. Automated, data-driven decision-making within a collaborative and interconnected network, leveraging historical patterns, real-time data, and future predictions, will enhance transportation operations and enable reactions to fluctuating customer demands and adaptations to unforeseen events, such as border closures or dangerous weather conditions.

At the same time, tapping into data will provide balance in optimising their operations. Consider a day-to-day product such as toilet rolls, which is transported from warehouses to multiple countries and hundreds – if not thousands – of locations within those countries on a near-daily basis. These transports may have to cross international borders, adapt their routes due to traffic jams or road closures, and sync up with countless other transports. The logistics involved are staggering, but data can act as the common thread that ties such a complex operation together.

By investing in a smart Transport Management Platform, carriers and shippers can unlock multiple benefits such as optimising their operations and building greater profit margins. However, achieving it requires businesses to think beyond basic automation.

We’re Better Together

At times like peak season, it is more important than ever for enterprises to unite and work together to unlock operational benefits. For example, there’s no reason for trucks to travel hundreds of empty miles when a similar truck, equipped for the task, is more than likely unloading nearby. It’s time for shippers and carriers to forge connections with one another, establish common business standards, foster collaboration and embrace a platform that facilitates network-wide interoperability.

During peak season, connecting shippers, load recipients, service providers, brokers, forwarders and asset-based carriers is integral to creating a collaborative transportation community. By adhering to common standards and promoting interoperability, all stakeholders can uncover new business opportunities while achieving economies in their operations. This spirit of collaboration will grant the transportation market resilience and agility – both critical components, as highlighted in the 33rd Annual State of Logistics (SoL) report.

Long before the holiday season, shippers and carriers must be prepared to build deeper relationships and drive collaboration with other industry stakeholders within one connected network. They must work together to realise the economic gains available. It’s also clear that only through the implementation of digital tools, automation of the decision-making processes, and the harnessing of real-time insights, can the necessary steps be taken to establish the connectivity and interoperability required to bring logistics businesses together.

Peak Season Robotics Fulfilment Efficiency

CIRRO Fulfillment and Hai Robotics, a pioneer and leader in Autonomous Case-Handling Robot (ACR) Systems, partnered in September 2023 to integrate robotics technology into its German fulfilment centre in time for the holiday season.

The advanced fulfilment centre covers an area of 6,500m² with a storage volume of 3,348m³. It features 45 A42L robots for order picking and eight A42T robots for shelving and automated stocking. The picking robots can handle payloads of up to 240kg and operate at a top speed of 1.5 meters per second.

By implementing robotics-driven operations, CIRRO Fulfilment is projected to enhance workforce efficiency by an estimated 30%, with a maximum daily outbound volume up to 21,000 items. The robots can swiftly transport items to skilled workers for picking and packing in one go, ensuring fast and accurate order processing and dispatch. This innovative approach reduces handling time and enhances operational capabilities, resulting in faster delivery and increased customer satisfaction. The overall shopping experience is seamless and expedited.
“Our partnership with Hai Robotics showcases our dedication to being at the forefront of innovation. It improves the customer experience and signifies a significant transformation in efficiency and accuracy, setting a new standard for e-commerce fulfilment operations,” said Hong Li, Head of Sales at CIRRO Fulfillment.

“We are thrilled about our collaboration with CIRRO Fulfillment. The application of our fully integrated solution, blending ACRs and AMRs, represents a milestone in the use of versatile robotics technologies in e-commerce fulfilment operations for the EMEA region,” said Sean Wang, Sales Director at Hai Robotics EMEA.

Hai Robotics, a global pioneer in ACR Systems, delivers intelligent and efficient warehouse automation solutions through robotics and AI. Our 2015 innovation, HaiPick, was the world’s first ACR solution. With over 1,000 global projects serving 30+ countries, we combine international experience with local expertise to offer tailored, top-quality solutions.

Ensure Warehouse Security at Christmas

Christmas is two months away. This means that the peak season is now starting in e-commerce and preparations for the Christmas business are in full swing. As every year, valuable gifts are ordered that need to be protected against theft and transport damage. In order to increase the protection of high-value products in warehouses, Wanzl has developed the fully enclosed package roll cage, which meets stringent security requirements down to the smallest detail. Thanks to its modular system, it offers an individual equipment option for all requirements. This makes Christmas business in the warehouse not only secure, but also more convenient for the warehouse staff.

Focus on security and efficiency

“In times of increasing online orders as well as a growing demand for fast delivery, the security of goods and efficiency in storage and transport are paramount. With our enclosed package roll cages, we have created a solution that meets the needs of the industry,” explains Markus Spengler, Senior Vice President Business Development International at Wanzl Material Handling. The basic model is made of sheet metal or wire mesh and also has a hinged mesh cover and a two- or four-leaf mesh door. Thanks to its L-frame design, the container can be stored compactly. When empty, it can be folded up in no time at all and arranged in one row or crosswise in two rows. This makes it ideal for storing when not in use or for transporting safely and optimally in a truck.

A fully enclosed package roll cage prevents inventory differences during transport and defies all logistical challenges during the peak season.

Two overlapping metal tabs on the mesh doors, which the customer can firmly lock either with a padlock or a lead seal, provide additional security. The sealed package roll cage allows companies to store and transport their valuable goods, such as expensive jewellery, luxury perfumes or the latest technology, securely and efficiently. Especially during transport, the seal offers great advantages. The seals can be easily destroyed after delivery and there is no need for complicated key transfer. In addition, this system is much more secure and environmentally friendly than transporting goods on pallets wrapped in stretch film. With its robust design and reliable locking mechanism, the Wanzl trolley offers a high level of protection against theft and unauthorised access. Particularly during the busy run-up to Christmas, this is crucial when warehouses are full of high-value gifts and orders. With Wanzl’s security containers, end consumers can be sure that their Christmas gift orders will arrive under the Christmas tree in perfect condition.

The right solution for every requirement

The modularity of the package roll cage is another major advantage. Whether the trolley needs to carry large or small, light or heavy parcels, it can be easily adapted to the specific needs of the customer. The mesh doors can be installed in either a two-leaf or four-leaf model. The opening angle of 270° makes filling and unloading particularly easy. If you want to equip the trolley for even greater convenience, you can add a writing board for portrait-format documents in A4 or insert frames made of transparent plastic for A5 documents in landscape format attached to the side walls. The folding handle bars are ideal for ergonomic pushing and pulling of the trolley. These can be mounted at the desired grip height. The handle bars, on the side panels or on the rear panel, also help when manoeuvring. The locking device ensures that the trolley is stable when loading and unloading. This module is particularly advantageous for working on truck beds. Other equipment options that can be added to the package roll cage as required are foldable shelves made of sheet metal, wood or wire mesh. The package roll cage can be moved through the warehouse not only individually, but also as a train. The addition of a coupling and drawbar makes steering particularly easy for employees.

With expertise through the Christmas season

As an expert with decades of experience, Wanzl offers the ideal solution for warehouse logistics companies preparing for the upcoming Christmas period. The combination of protection, modularity and expertise makes this product an indispensable investment for anyone who wants to optimise their intralogistics. “With the modular system, we offer a suitably equipped product for every requirement in the warehouse and customers can be confident that their holiday orders will arrive safely,” concludes Spengler.

Supply Chain Gears-up for Challenging Peak Season

More than four out of ten (41%) of European supply chain executives expect this year’s peak retail season to be more challenging than that of 2022, with only 18% believing it will be less difficult. That’s according to a recent survey led by Deposco of 200 supply chain leaders working for European retailers, manufacturers, wholesalers, or 3PL/4PL firms.

The relative impact of peak season is growing too, with Amazon Prime Day now considered a peak event by 62% of respondents. Among the key challenges faced during this period, more than half (52%) of respondents pinpoint the management of costs among their top priorities. Linked to this, 35% of the sample rank ‘escalating pricing’ among their top three concerns entering peak season this year, making it the top concern overall.

Will Lovatt, General Manager and Vice President Deposco Europe says: “The focus on value is no surprise in an unpredictable economy where costs for labour, materials, and services are higher. Amid these price hikes and inflation, it costs more to get work done, so supply chain executives have their eyes on expenses.”

Concerns about costs are exacerbated by the wider macro-economic picture. For 40% of respondents, inflation is the national/global issue of most concern, even when compared to factors like political instability, upcoming elections, and seaport delays.

As a result, leaders expect far-reaching inflation impacts. 52% anticipate higher costs for supplies and services, 40% expect reduced consumer demand due to the cost-of-living crisis and 26% are predicting longer lead times.

The drive towards sustainable logistics is another key challenge identified by respondents, with 33% stating that improving sustainability is among their top priorities for peak season 2023.

“All these factors are driving market complexity and uncertainty,” adds Lovatt. “In general, operators understand and accept this but they are also eager to attack it more proactively. Experiences in recent years have created a thirst for solutions that simplify these uncertainties and provide resilience in coping with current realities. We are seeing a growing demand for technology to address these challenges from demand forecasting through to the latest warehouse management system and order management system solutions.”

Key topics of the report – now available here – include:
Managing labour and costs; Inflation and the cost-of-living crisis; Sustainable logistics; Technology priorities.

Christmas Returns: Begins Within Days

Some eager gift-getters even start returning presents on Christmas Day! Festive gift-getters are wasting little time in returning their unwanted Christmas presents, according to new data from nShift, a global leader in parcel delivery management software.

According to the analysis, 28 December – dubbed “Returns Wednesday” – was the most popular day for people to begin the process of returning unwanted gifts in 2022. However, many consumers were even quicker off the mark. Some even began sending things back on Christmas Day itself.

Philipp Goldberg, Product Director for Returns at nShift said, “This is yet more evidence that when people shop online, they expect to be able to return products quickly and simply. When a retailer does not make their returns policy clear, or the process seems cumbersome, shoppers are more likely to abandon their purchase. This may be especially the case when they are buying a gift for someone else.”

Christmas Returns

nShift compiled these statistics by analyzing returns data from the last week of December 2022. By looking at which day of the week carrier companies were alerted of the need to collect an item, they were able to determine which days were the most popular for people to get the ball rolling. Wednesday 28th was the most popular day, with over a quarter of returns requests from the week generated during that day. This was closely followed by Thursday 29th and Tuesday 27th.

The full statistics are:

Date – % of the week’s returns data generated

Sunday 25 December (Christmas Day): 1%, Monday 26 December: 3.4%, Tuesday 27 December: 22%, Wednesday 28 December: 25.6%,Thursday 29 December: 22.3%,Friday 30 December:

19%, Saturday 31 December: 6.7%

Philipp Goldberg continues: “To ensure they increase conversions and keep customers coming back for more, retailers must offer a compelling returns policy and make it easy for both consumers and warehouses to operate. Digitizing the returns process can help make it accessible for the consumer and cut down on processing time.”

nShift’s returns solution helps ease the administrative burden while ensuring a smooth, friction-free journey for customers looking to return their orders. It enables customers to: Avoid handwritten return slips, Re-convert 30% of returns to exchanges, Keep customers up to date on return status, Work in a data-driven way and analyze returns in real-time, Always keep track of how many returns are en-route to the warehouse.

nShift compiled these statistics by analyzing returns data from the last week of December 2022. By looking at which day of the week carrier companies were alerted of the need to collect an item, they were able to determine which days were the most popular for people to get the ball rolling. Wednesday 28 was the most popular day, with over a quarter of returns requests from the week generated during that day. This was closely followed by Thursday 29 (22.3%) and Tuesday 27 (22%).

WMS is not just for Christmas

This is the time of year when the majority of online retailers are going through their peak sales period in the run up to Christmas. During the pandemic and lockdown period almost every business with an ecommerce dimension saw sales peaks that were higher than anything they have ever encountered. And despite the fact the pandemic is probably behind us, growth in online sales have continued to soar. In any event, with events such as Halloween and Black Friday having driven sales this year, it is not hard to foresee that demand for online items will continue in the run-up to the festive season.

To cope with this, advanced preparation and planning done beforehand will pay off. The systems and procedures you have put in place to handle significantly increased seasonal volumes should mean that even with temporary hired-in resource, things will still go relatively smoothly. Or will they?

Even before they experienced business during the pandemic, most online resellers could cite at least one experience of underestimating the impact of the festive season. And in order not to repeat that, a common practice is to hire in agency staff at a premium to help with the increased workload. On Christmas Eve, all being well, they can sit back and breathe a sigh of relief, knowing they have just about coped, once again.

Extra sales at Christmas

And it is easy to see why, with the extra sales and profits potentially generated at Christmas, the short-term cost of the labour involved is easily justified. However, cost aside, using temporary labour at any time can bring problems. With greater awareness of the consequences of illness to others, staff are likely to take time off if they suffer from this year’s flu or another bout of Covid. That will inevitably put pressure on your existing operations but recruiting temporary replacements or adding short-term capacity over the peak season may not be easy.

Even if it is possible to recruit effectively, the main problem with temporary employees is user unfamiliarity. With even the best designed and implemented systems there is a minimum level of training needed for temporary staff to be able to function, even at a basic level. New staff will be well short of the experience and knowledge of regular staff, no matter how well you train them. They will not know the environment, the product, or the processes. So inevitably they will be less productive, absorb more supervisor time, and generate more errors which require correction and incur time and cost. They may also cost you a few lost sales, and some unwanted customer issues.

Minimise labour

So, is there a solution to this? Is it possible to minimise the requirement for additional labour in the Christmas period and still meet order fulfilment targets? Well yes, there is, and it seems odd that many companies would rather have a heavy financial outlay on extra staff at Christmas than deploy an IT system that could lessen or potentially even eradicate the need for those staff.

The die is cast for this year, no doubt, but that does not mean things cannot be improved for the future. While some extra cost is always likely there are many ways that deploying the right IT system, particularly a warehouse management system (WMS), can help. This would not only reduce your seasonal expense, but also minimise your costs and boost productivity all year round.

To paraphrase a well-known expression: “A WMS is not just for Christmas.” Not only will it help you manage workloads and reduce excess labour costs at Christmas, it will bring joy all year round! A WMS is designed to manage your physical stock with optimum efficiency by using simple, efficient, and secure processes for all activities from receipt through to despatch. As these are largely system driven which will reduce reliance on staff knowledge, a particular benefit when using temporary labour.

A WMS will ensure that all the information you need about received goods is correctly recorded. It will then automatically instruct putaway to a system generated location, removing the need for staff to know where product is normally stored. When you receive an order, it will direct your pickers to the correct location to find the stock, taking into account any date or FIFO (first-in-first-out) rotation. It will then manage your pack and despatch process, ensuring you deliver the right product and quantity.

Accuracy, efficiency, productivity, and discipline

The benefits of using a WMS – accuracy, efficiency, productivity, and discipline – are magnified when you use the system in real-time with a dedicated app for handheld devices. This allows everything you do to be recorded in real-time, making your stock data accurate to the minute. It also means you can build in as much barcode verification as you need, trapping errors immediately and ensuring the complete accuracy of everything you receive, pick and despatch.

Having a WMS gives you a solid foundation of operational ‘best practice’ which can deliver even greater benefits at your seasonal peak. When you need extra staff, equipping them with an inexpensive handheld device reduces their training needs, so they can be effective almost immediately. As their work is system-directed and verified by real-time scanning, errors and supervisor intervention are cut to a minimum, allowing permanent staff to focus on their own roles.

To save the punchline to the end, the best part of this is the cost. A WMS like ProSKU WMS Cloud – which is available as software-as-a-service (SaaS) and paid for monthly – needs little cost justification for the normal benefits it can provide. It will make your operation lean, efficient and competitive all year long. That will be a benefit to you every year when sales peaks are likely to be significantly higher than normal. When you consider the high (and recurring) cost of temporary seasonal labour, and how using a WMS could lessen this, the investment becomes positively insignificant.

Could the interim save Christmas?

As supply chains struggle to meet the challenges of a fast-recovering economy, labour scarcity and post-Brexit trading complexity, fears are growing of empty shelves leading into peak season. Rising e-commerce volumes and the driver shortage are creating the perfect storm. Interim managers can provide the skills needed to save Christmas, but firms need to act now to secure the best talent. By Leigh Anderson, Managing Director at Bis Henderson Recruitment.

At almost every point in every supply chain, companies are facing unprecedented levels of change and uncertainty. Challenges from Covid to Brexit, driver shortages to microchip shortages, eCommerce to ethical consumerism, mean that businesses are having to learn, change and adapt their logistics operations at great speed, and often in areas where they lack high-level skills and expertise.

Existing managers and executives may be highly competent within business models that have evolved over decades with clear goals, but they aren’t necessarily well suited to drive through rapid and radical changes, or to identify and implement viable solutions to multiple crises.

Critically, companies need to access the talents of individuals with quite unique skill sets and experience, often at a level that would be considered unaffordable and unjustifiable when stability returns. Nor indeed are these talents possessed by the sort of people who settle down for the long term. In these conditions the professional ‘interim’ manager, executive or technologist comes into his or her own. While pre-Covid, this had been a market in decline; in the past year Bis Henderson Recruitment has seen a very significant uplift in requests by companies seeking our help in making short-term appointments. This is even more pronounced now as supply chains enter the run-up to the crucial Christmas season, with every day bringing a new challenge.

Demand for interim assistance is up by around 500% – and there is a clear correlation with a comparable collapse in responses to advertisements for conventional, long-term employment.

In particular, we are fielding urgent requirements for Warehouse and Operations Managers, Transport Managers and Planners, and Shift Managers to plan and execute additional pick and delivery volumes through the peak.

However, we find that many companies, small and large, are cautious, even fearful about going down the interim route to meet their short-term skill needs. In this paper we explore the reasons for this, and reveal our poll findings that refute some of the myths and misconceptions around interims.

What is an interim?

Firstly, let’s be clear what we mean by an interim manager or executive. This is not a catch-all term for any short or fixed term employment: indeed, technically, it isn’t employment at all.

An interim is someone who brings a particular and rare combination of skills and experience to bear on a specific task, well-defined by goals and duration, typically of a project nature – although the approach can be applied to short-term senior management cover, or in ‘disaster recovery’ situations.

The emphasis is usually on successful implementation on time and to budget, rather than strategic planning and evaluation of options, which is more the realm of a consultancy. In our field the task may be bringing a new DC into operation, or implementing a new WMS, or, very topically, reconfiguring the transport network to make better use of available drivers.

Often, the appointment is additional to, rather than replacing, existing management – the latter of course still have the challenges of the day-to-day running of the business. There is often an expectation of significant skills transfer, to enable the permanent staff to successfully operate the new arrangements after the interim has moved on. Typically, an interim assignment will be for six months or less.

We say ‘assignment’ not ‘employment’ because the interim is not an employee – the relationship is that of a contract for services, not a contract of employment. The interim may be contracted with directly as a self-employed individual or via their own personal service company, or through an intermediate such as Bis Henderson Recruitment.

However, an interim is not a substitute for what would normally be a payroll position. It isn’t a tax avoidance scheme, for either party, although if appropriately applied, an interim appointment can reduce taxation paid. Nor is its purpose to allow the company to avoid non salary labour costs – a sort of gig economy for the higher paid – although reduced employment costs can also be the result.

Importantly, it isn’t appropriate, or lawful, if for example it is envisaged that the same interim will carry out a whole series of back-to-back projects – which has been a common abuse in IT and other fields. Less clear-cut, but it may also not be appropriate when the appointment is simply to ‘hold the fort’ while the search is on for a long-term employee. In these cases, a short or fixed term contract of employment is the way to go and Bis Henderson Recruitment can help here too.

Although our in-box is full with enquiries about interims, we know many companies still have reservations. To better understand the reasons for this we recently ran a survey among our contacts on LinkedIn, with interesting results. Four particular concerns stood out.

Cultural alignment

Nearly a fifth of our respondents cited concerns over the linked themes of ‘Slow Integration’ and ‘Cultural Alignment’.

Worries about the speed at which the interim can be integrated into the organisation are misplaced – one of the virtues of appointing an interim is precisely that these are people who expect to hit the ground running from hour one, day one. This is how they make their reputations. In practice it may be the interim who is more concerned about how quickly the permanent staff that he or she will be working with can come up to the required sense of urgency.

Cultural alignment can be somewhat more problematic, especially since one of the reasons for bringing an interim in may be precisely to over-ride ‘not invented here’, ‘we’ve always done it this way’ attitudes. A lot depends on the ability of the company’s managers and directors to pave the way, explaining why the interim is being brought in and what it is intended should be achieved. This has to be done skillfully, without suggesting that existing staff have in any way failed or are in some sense inferior – after all, they will still be with the business long after the interim has moved on to their next assignment.

The dreaded IR35

Some 25% of our respondents voiced concerns about their liabilities under the famous ‘IR35’ rules, which were finally introduced for larger private companies in April this year, after a long period of controversy and, some might say, scaremongering.

Bis Henderson has worked hard to create a seamless process for recruiting interim managers and has taken the hard work and risk out of ensuring that contracts are ‘IR35-proof’.

The rules exist to prevent individuals and companies evading tax, especially National Insurance, by falsely claiming self-employed or contractor status. The rules themselves haven’t changed much – what is new is that whereas it used to be for the individual to assert their self-employed status, for larger companies the onus is now on them to show that they have considered each case and that the self-employed/ contractor status is genuinely ‘outside IR35’ and therefore off the payroll.

Consequently, some businesses have panicked and placed a blanket ban on off-payroll appointments. This is quite unnecessary and, in so far as it denies them access to the skills they need, positively harmful. We can help businesses who are unsure how to navigate the legislation, and find that in practice most cases are fairly obvious. If the assignment is tightly defined, of limited duration and unlikely to be renewed or extended, and it requires skills and experience at a level the company wouldn’t normally need, or can’t maintain in-house, then that should be safely outside IR35.

On the other hand, if it is contemplated that the interim will be tackling a series of back-to-back assignments of a similar nature, or the timescale is open-ended, or a significant part of the task is normally carried out by a salaried employee, then that may well attract the attention of HMRC, which can involve payment of back taxes, penalties, possibly retrospective benefit payments to the ‘employee’ and general unpleasantness. If you really have to go through hoops to justify off-payroll status, then you probably shouldn’t.

In our experience, though, it is a mistake to think just in terms of IR35. If the requirement is indeed ongoing, regular, or recurrent, surely it is a core element of the business – why wouldn’t you make every effort to bring that in house rather than relying on external parties (interims or consultants or various third-party support services) at considerable extra-long term cost.

Cost and value

Which brings us to our clients’ principal concern around interims – that of cost: a worry for 39% of our sample – and therefore, a far bigger concern than the IR35 issue.

Of course, an interim will expect a day rate equating to significantly more than the salary of a full-time employee in a similar role. However, any comparison should consider all the costs.

In the first place, a comparison assumes that similar skills are readily and immediately available on the conventional jobs market, which is less than likely. And the extra money is limited to the short duration of the contract, usually just a few months. It should have no impact on future employment costs once the interim has moved on. In the end, the client company is paying a premium for instant access to high-grade skills. Is it worth making that investment? Is it worth taking the risk of not making the investment?

Your call

And when we look at the bottom line, the cost difference, while still real, is substantially less. As every company director knows, there is a lot more to employment costs than annual salary, and a lot of these disappear under an interim contract for service.

Most obviously, there is no employer’s National Insurance to pay, which would be £30,429 extra on a £140,000 salary. There is no holiday pay. There is no employer contribution to pension schemes. There may be savings on a range of other employment benefits, depending on what the company offers, but these might include bonus schemes, healthcare plans, gym memberships, stock options. The company isn’t paying for a laptop or a company car, or unless otherwise agreed a range of business expenses. Being off payroll, the contract doesn’t increase the firm’s Apprenticeship Levy payments.

Taken all together, the difference in employment cost between an interim and a permanent staffer of comparable abilities, if such were available, looks not unreasonable.

There are other less tangible benefits. There are no extra HR, Payroll and other admin costs (the interim is paid by Bis Henderson Recruitment, and we invoice the client for our services). There should be no training or on-boarding costs. A large part of the recruitment costs, from scoping the requirement to conducting interviews and assessments, are included in our service charge as are necessary background checks, verification of adequate Professional Indemnity insurance, work permits if relevant, and so forth.

Crucially, the interim route delivers results fast – we average seven days from initial client contact to a contract being signed, and there is a negligible learning curve: interims start making a contribution on their first day.

In the current climate and with a Christmas peak looming that may be quite unlike previous years, firms need to be asking themselves some critical questions:

  1. What could possibly go wrong?
  2. Do we have a full management team in place for the peak, with the support they will need?
  3. Are they all battle-ready and war- gamed?
  4. Are we confident that our plan is robust?
  5. Do we have contingencies in place for most eventualities?

If this reveals vulnerabilities, discuss with us the potential for appointing interim managers to reinforce the team.

In summary

We don’t claim that the interim route is the way to go for every situation – we can offer objective advice and indeed, we can help with your short or fixed term employment requirements as well. But in twenty years we have made more than 2,000 very successful high-level appointments, with repeat business from our clients and our interims.

In these turbulent times, logistics and supply chain companies need motivated individuals with the right skills who can quickly understand and augment a rapid response to a given challenge. Interim appointments offer a keyway of achieving the necessary agility quickly – and for many businesses, if they can see past some of the perceived barriers, they might just save Christmas.

Bis Henderson has seen the supply chain sector through numerous stages of its evolution; from high street to internet, from paper to handheld, from spreadsheets to blockchain. This next era whilst daunting, may just herald the most exciting changes in supply chain recruitment since the emergence of the web.

If you need an Interim to support you during the upcoming Peak Period, someone who can hit the ground running and bring value from day one – our interim recruiters have access to a pool of hand-picked, personally vetted specialists. Act now to secure the top talent you need.

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