Tour de France Logistics Partnership Renewed

XPO Logistics has officially extended its role as Official Transport Partner of both the Tour de France and Tour de France Femmes avec Zwift through 2030, continuing a collaboration that has spanned over four decades. The agreement highlights XPO’s pivotal role in supporting the logistical backbone of the world’s most prestigious cycling events since 1980.

Each year, XPO deploys a specialised team of drivers, logistics coordinators, and a dedicated fleet of vehicles to move and set up key race infrastructure—including barriers, podiums, signage, timing systems, and broadcast equipment. These complex daily operations are managed under tight time constraints and often on challenging terrain, requiring precision planning and real-time adaptability.

Sustainability is a core pillar of the renewed partnership. XPO will expand its use of its proprietary biofuel solution, LESS® HVO, which reduces CO₂ emissions by up to 90% compared to traditional diesel. The logistics provider will also continue operating a Euro 6-compliant fleet and plans to introduce fully electric trucks on select stages in 2025, underscoring both companies’ commitment to more sustainable operations.

The Tour de France and Tour de France Femmes avec Zwift provide a real-world platform for testing and deploying these low-emission technologies. Last year alone, XPO’s use of HVO biofuel helped avoid more than 223 tonnes of CO₂ emissions across the two events.

This renewed partnership also reflects the growing scale and complexity of the Tour de France Femmes avec Zwift, which has seen strong growth since its reintroduction in 2022. XPO’s continued support ensures parity in logistics quality and environmental standards between the men’s and women’s races.

The directors of both organisations praised the renewal as a symbol of mutual trust and a shared ambition to drive excellence, innovation, and sustainability in large-scale event logistics. As the Tour evolves, so too does the opportunity for XPO to demonstrate how the logistics sector can meet the demands of high-performance, low-impact supply chain operations on a global stage.

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EU Road Transport Toll Exemption Extended

Podcast: Pedals & Pallets – Safety in the Saddle & Aisle

In this ‘cycling podcast’ episode of Logistics Business Conversations, host Peter MacLeod speaks with Jim Ryan, founder of Sentry Protection Products, in a discussion that creatively draws parallels between cycling and warehouse safety. Ryan, a lifelong cycling enthusiast, uses his passion for the sport to illustrate key lessons in business strategy and safety innovation. He compares the forward momentum required in cycling to the need for constant progress and innovation in business—stopping, he says, means falling behind.

His long-distance cycling trips, particularly a cross-country ride with his brother, serve as a metaphor for planning in business, emphasizing the importance of having a main goal, a stretch objective, and a fallback option to manage unforeseen challenges.

The conversation explores the origins of Sentry’s signature product — an energy-absorbing column protector — and its evolution into a broader range of warehouse safety solutions. Ryan explains how initial resistance, particularly in European markets like Germany, gave way once competitors adopted similar concepts, validating the market need and helping push safety standards forward. He also discusses the role of collaboration, even with competitors, to advance industry-wide safety improvements.

Cycling Podcast

A major theme of the episode is the balance between speed and safety. Drawing comparisons to motorsports and modern cycling safety gear like radar-based lights, Ryan highlights the importance of infrastructural safety systems like Sentry’s Collision Sentry, which uses sensors to warn of potential collisions at blind corners. These tools, he notes, function similarly to how radar alerts cyclists to approaching vehicles, enhancing awareness and preventing accidents.

Ultimately, Ryan underscores that workplace safety is not just a regulatory requirement or added cost — it’s a vital investment in people. He argues that safer environments lead to higher productivity, improved morale, and greater business resilience. Just as cyclists must remain vigilant and equipped for changing conditions, businesses must combine the right tools, training, and culture to protect their most valuable asset: their people.

Click here to listen

In recent years, we’ve taken great interest in the products brought to market by Sentry, who are expert at identifying areas of danger and coming up with seemingly simple solutions to reduce or eliminate warehouse accidents. But after many conversations with James Ryan, the founder of Sentry Protection Products, only now do I fully comprehend the design and manufacture challenges
that lie behind ‘simple’ solutions such as its Column Sentry rack protectors, and the lead time it takes to conceive, test, trial and manufacture, and then bring to market such a solution. Not to mention the various international standards to which it has to conform.

Given enough time, anyone could come up with a complicated solution to solve a problem. But real genius lies in the ability to develop a solution that is both brilliantly effective and brilliantly simple, the “why didn’t I think of that” type of product.

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Bicycle Association addresses logistics challenges

 

Webinar: Supply Chain Management

The latest Webinar from Logistics Business, brought to you by Kinaxis, is available to watch here free. Entitled “Supply Chain Management: Striking a Balance between Speed and Accuracy”, Editor Peter MacLeod talks to Matt Spooner, Industry Thought Leader at Kinaxis, about how with the right tools and expertise, businesses can optimise both supply chain agility and accuracy.

Bringing together the seemingly disparate worlds of cycling and supply chain management, Spooner provides insight and practical know-how. They talk about balancing supply chain accuracy and agility, learning, surprisingly, what this has in common with cycling.

The use of AI and data optimisation played a part in Spooner’s ‘ultra bike’ event – what was the importance of this and what were its limits?

Webinar: Supply Chain Management

Kinaxis is transitioning from supply chain planning to a supply chain management organisation business – what is supply chain management and what does it mean? Watch it now here.

Watch any of our Webinars here.

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Webinar: Digital Transformation to Optimise Transport Operations

 

Enhance supply chain using AI-powered tech

7bridges, the AI-powered logistics platform used by global businesses worldwide to transform their supply chains, today announces its new partnership with Rapha Racing (“Rapha”), the leading cycling apparel brand. The partnership will see Rapha leverage 7bridges’ cutting-edge AI technology to create more resilient supply chains that will improve performance and reduce costs.

Over the past 2 years, Rapha has faced a huge increase in demand. This increase presented new challenges, and Rapha sought out an experienced supply chain management tool to partner with, with the aim to optimise its supply chain and improve the customer delivery experience while controlling costs.

Partnering with Rapha, 7bridges will provide its AI supply chain technology to help the business make its supply chains smarter and more impactful. The AI technology will be used to help manage the wide range of different carriers and service providers that Rapha currently works with, streamlining the invoicing process, ensuring that service levels are always met, and automating the dispute and recovery process for any erroneous charges. On average, 7bridges’ invoice auditing technology can recover between 5-14% in lost costs and delivers up to 5X on ROI.

This partnership will also give Rapha the sustainable and scalable platform they need to grow, with the ability to automate the integration of more carriers into their supply chain to provide a wider range of delivery options and a better experience for their customers.

“We’re really excited to get stuck into the 7bridges platform and realise its potential.” Said Adam Caton, Logistics Lead at Rapha Racing. “We can reduce costs and improve the performance of our delivery to customers through the auditing and analytics function on the 7bridges supply chain management platform. As our brand and global logistical operation grows, we’re looking forward to building a successful partnership with 7bridges which delivers real commercial value.”

“We’re always enthused to begin working with new, future facing clients like Rapha Racing.” Said Philip Ashton, co-founder and CEO of 7bridges. “Rapha has the vision and drive to ensure that their customer experience matches the quality of their product and are forward looking enough to want to stand out in the marketplace by wielding their supply chain as a competitive edge and a generator of insightful data that will enable smarter decisions and more performance improvements over time.”

Bicycle Association addresses logistics challenges

The Bicycle Association (BA) is working across the industry to find a solution to the rising logistics costs and quality issues faced by the cycling trade. Over the past year cycling has experienced unprecedented growth, with the BA projecting £1bn increase in the UK cycling market.

The cycling industry has worked hard to ensure that prices across all categories remain accessible to anyone who wants to cycle. Unfortunately, along with the sector growth there have also been rising transport and logistics costs and quality issues.

To find a solution and ensure cycling remains accessible to everyone, the BA has sought advice from members and appointed specialist procurement firm JMCL Consulting.

Jonny Michael, CEO of JMCL Consulting commented: “We’re using our Enlightened Procurement approach to build for the short, medium and long term. We’re involving Logistics & Transport industry providers, in collaboration with BA Members and other key stakeholders, to develop a creative and sustainable solution. This is a classic yet complex procurement challenge. We consider that the eventual solution will not only yield significantly improved value for the cycling industry, but also provide social and environmental benefits.”

“Covid has added £1bn to the cycling market, accelerating the re-emergence of cycling as a strategic industry for transport, health and environment,” says Steve Garidis, Bicycle Association Executive Director. “We know that this growth is set to continue so we need to find efficient solutions to ensure bikes and components get where they need to be for people to access them.”

Logistics & Transport providers who would like to be involved should contact JMCL via email at: j.michael@jmclconsulting.com.

Current cycling market snapshot (figures from BA’s Market Data Service):

  • UK cycling market valued at £2.31bn in 2020, an increase of 45% vs 2019
    E-bike sales share to nearly double by 2023
    Major online shift in cycling sales, from 60:40 to 40:60 (retail:online) over last 12 months
    Double-digit growth maintained across all main cycling categories throughout 2020 and into early 2021

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