Deliver Europe Conference Agenda

Deliver Europe, an event for retail and ecommerce logistics, returns to Amsterdam on 4-5th June 2025 with its most ambitious edition yet, marking a decade of leadership in shaping the future of supply chain and logistics. This landmark 10th anniversary edition will spotlight cutting-edge innovation, cross-sector collaboration, and global thought leadership.

With record-breaking attendance expected, the 2025 event will welcome over 1,100 C- and D-level retail executives from leading brands including Amazon, H&M, Levi Strauss & Co, Nike, Procter & Gamble, Samsung, Walmart and many more. They will be joined by 150+ pioneering supply chain and technology providers such as Asendia, DSV, DP World, Geopost, GLS, Maersk, Ocado Intelligent Automation, Spring GDS and Swiss Post.

Attendees can look forward to more than 50 hours of curated programming designed to spark insight and drive action across the retail and logistics landscape. Among the highlights are two internationally renowned special guest speakers. Christiana Figueres, Founding Partner of Global Optimism and the key architect of the 2015 Paris Agreement on Climate Change, will address the global retail and logistics community with her compelling call to collaborative climate action.

“I am delighted to be joining Deliver Europe for its 10th Anniversary,” said Figueres. “I’ll be exploring the urgent need for bold, innovative solutions to tackle the climate crisis, how the logistics and supply chain sectors can lead the way, and the critical role of legislation like the Paris Agreement in building a sustainable future. I’m excited to share how each of us can make a difference because only through collaboration, creativity, and commitment can we unlock a greener, more prosperous future for all.”

Jo Malone CBE – one of Europe’s most celebrated entrepreneurs and the creative force behind both Jo Malone London and Jo Loves – will take the Deliver stage on 5th June to share her remarkable journey, offering insights into creativity, resilience, and the art of reinvention.

The keynote theatre will feature an impressive speaker line-up from some of the most influential names in retail and consumer goods. Ajit Sivadasan, President of Global eCommerce at Lenovo, will open the programme by exploring how supply chain can serve as a strategic advantage in the competitive world of ecommerce. Maria Hollins, CEO of Ann Summers, will offer a candid look at revitalising legacy brands, while Tom Killeen, Chief Operations Officer at THG, will examine the critical link between fulfilment and customer loyalty.

In one of the most anticipated sessions, leaders from Jack Wolfskin, Coty, Decathlon and Bonduelle will take the stage for a high-level panel discussion on breaking down silos to unlock value through end-to-end supply chain collaboration. The conversation promises to shed light on how operational integration and cross-functional thinking can drive performance and innovation.

Swagat Choudhury, Global Digital Commerce Director at Mars Wrigley, will turn attention to the future of work, discussing how AI is poised to take on the majority of supply chain tasks and why this should be welcomed, not feared. Meanwhile, Siemens’ VP of Supply Chain Excellence, Alexander Tschentscher, will share how to design a robust and sustainable culture to shape tomorrow’s supply chain. Further insights will come from PwC, who will assess the implications of tariffs on European trade and logistics strategy.

The 2025 conference will showcase 40 dynamic sessions across four thematic stages spotlighting innovation, operations, sustainability, and customer experience. These sessions will feature insights from leading players including Amazon Shipping, DHL, and Colissimo, among many others.

In addition, six exclusive Elite Table discussions will offer retail executives a private, off-the-record environment to tackle critical challenges, exchange ideas, and forge peer-to-peer connections in small-group settings. Topics will cover end-to-end supply chain visibility, retail–logistics alignment, AI-led forecasting and fulfilment, global trade disruptions, sustainable last mile strategies, and innovation through collaboration.

New for Deliver Europe 2025

To mark its 10th anniversary, Deliver Europe is introducing a series of elevated experiences designed to deepen connections and celebrate the power of community across the retail and logistics ecosystem.

On 3 June, the evening of the official opening, an exclusive C-suite Dinner will offer senior retail executives a fully hosted, invite-only evening of high-level conversation in an intimate, off-the-record setting. This will be followed on 5 June by the Women in Retail Breakfast – a curated experience bringing together women from leading retailers and brands to exchange perspectives, share stories, and spark new ideas in a supportive, inspiring space. Both moments aim to go beyond traditional networking, cultivating trust, inclusion, and insight through thoughtful conversations.
Further championing progress, Deliver introduces a new Sustainability Lounge – a dedicated hub for innovators and decision-makers committed to advancing a net-zero future. Opening at midday on 4 June with a special address from sponsor Spring GDS, the lounge will serve as a dynamic forum for collaboration, partnerships, and actionable ideas.

The celebrations will culminate in a spectacular 10th Anniversary Party sponsored by DP World, where attendees will gather for an unforgettable evening of gourmet food, free-flowing drinks, and an electrifying DJ set by French house music icon Bob Sinclar – capping a decade of industry-defining innovation with style, rhythm, and connection.

Together, these additions reflect Deliver Europe’s ongoing commitment to content that matters, meaningful connection, leadership access, and sustainability, while celebrating a decade of innovation at scale. Stéphane Tomczak, Founder and CEO of Deliver, commented: “This year’s programme, with its expanded content and new features, reflects the scale and urgency of the transformation underway in our industry. From climate resilience and AI to trade disruption and collaboration, the themes we’re spotlighting are those that will define the next decade of retail and logistics.”

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Deliver Europe Celebrates 10th Anniversary in June

 

Deliver Europe Celebrates 10th Anniversary in June

DELIVER Europe, a matchmaking event for retail and supply chain, is thrilled to announce its 10th anniversary edition taking place 4+5 June in Amsterdam. The event is on track to surpass previous attendance records, with registrations already 20% higher than last year, and will feature a special performance by internationally acclaimed DJ Bob Sinclar.

DELIVER Europe 2025 will unite an elite community of over 2,000 C-/D-suite executives from across the retail and supply chain sectors, including leading brands such as De Longhi, H&M, Amazon, Miele, Jaguar Land Rover, Vinted, Henkel, Nespresso, Decathlon, Lululemon, Samsung, and Kiko Milano. The event will facilitate over 5,400 targeted meetings between these retail leaders and more than 150 dynamic supply chain partners, including DP World, GLS, Amazon Shipping, DHL Supply Chain, Geopost, Maersk, Ocado Intelligent Automation, Spring GDS and others.

With a 15% increase in participating supply chain partners, DELIVER Europe 2025 continues to deliver exceptional value. Many partners, including DP World, have expanded their involvement, reinforcing the event’s proven return on investment. Boasting industry-defying NPS scores – 64 for retailers and 40 for sponsors – DELIVER Europe has cemented its status as the premier platform for industry leaders to connect, collaborate, and shape the future of retail and logistics.

This milestone reflects a decade of innovation and a relentless focus on delivering value to the retail and supply chain community. As Stephane Tomczak, Founder, Chairman & CEO of DELIVER, explains, “Our dedication to improving the event experience is evident in our matchmaking and in-house app, which have proven invaluable. DELIVER has an elite platform where attendees are evaluated not just on seniority, but on active projects – creating a space focused on solutions, accelerating deals, and driving groundbreaking projects. All while staying true to our values: People. Planet. Profit. We’ve built a model that prioritises carbon and profit neutrality, redefining industry events – and our 10th anniversary is a testament to that commitment.”

The 10th Anniversary Party, sponsored by DP World, will be a highlight of the event, offering attendees the chance to network and celebrate in a relaxed atmosphere. Internationally acclaimed DJ Bob Sinclar, famous for hits like “Love Generation” and “World, Hold On,” will deliver a live DJ set. Sinclar’s high-energy performance will be a fitting celebration for the retail and supply chain community that has driven DELIVER’s success over the past decade.

DP World commented about the upcoming collaboration for DELIVER Europe’s 10th Anniversary: “As a long-standing partner, DP World values DELIVER as a premier platform for forging meaningful connections and driving high-impact discussions with key decision-makers in and supply chain decision makers. The event’s unique 1-to-1 meeting format consistently enables focused productive engagements, allowing us to uncover new opportunities and strengthen partnerships. With DELIVER’s focus on innovation and sustainability, it remains one of the most efficient and results-driven industry events, aligning perfectly with the right audience and drive forward our vision for seamless global trade.”

The 10th anniversary edition marks a decade of progress for DELIVER Europe, which continues to lead the way as a platform for innovation and collaboration within the retail and supply chain sectors—while steadfastly promoting a carbon-neutral approach to the events industry. Limited passes are still available: apply for your pass now.

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Deliver Europe Event Format is a Win-win

The iconic TAETS venue in north Amsterdam will host the 9th edition of DELIVER Europe, the 4th at this site. The event has become well-established, with an American version launched last October in Las Vegas and an Asian event coming to Singapore next March.

Stephane Tomczak, Founder and CEO, told Logistics Business that this year the regular themes of ecommerce, retail and last mile will be extended to encompass visibility, sustainability and cost-effectiveness. “Shippers and retailers are looking for solutions and tools to assist with stock management, meet inflationary challenges and enable savings to be passed to consumers,” he says.

This year there will be 1500 delegates, including many new faces, brands and speakers. “We start with a blank page each year,” Tomczak explains, “and have an amazing programme of insightful sessions. Speaker slots are in high demand and not just given to our customers.” Highlights include keynotes on circularity, customer-centricity and on-demand delivery. Speakers are drawn from blue-chip companies like Tesco, Lego, Ricoh, Maersk and Decathlon.

Unique Format

Exhibitors and sponsors buy a set amount of pre-arranged meetings with delegate buyers, ranging from 20 to 200, which determines the cost, which includes a stand/booth. “1-on-1 meetings, that’s what they’re buying,” says Tomczak. “It differs from traditional expo settings in that our delegates meet strict criteria and agree to having 6 meetings over the 2 days, in addition to attending the conference.” In return the delegates get free accommodation, transfers and catering. It’s a win-win.

Deliver Europe
Deliver Europe

Why attend

With around 70% of exhibitors returning from last year, plus new ones like Ocado Intelligent Automation, the focus has been on refreshing the audience whilst maintaining its quality. The organizers target the whole of Europe in attracting delegates and so have a large pool of decision-makers to work with.

“We’re still onboarding and almost at full capacity,” says Tomczak. “It’s the best use of your time. In 2 days, under 1 roof, you can meet meaningful vendor exhibitors, hear announcements, learn from content provide by your peers which is heavy on best practice. There are hundreds of business leaders, you can expand your network and it’s always super-useful.”

DELIVER is eco-conceived, with carbon emission offsetting of the delegates’ travel, making it perhaps the only carbon-neutral show in the logistics sector. Profits are invested in green funds and tech. To learn more about Deliver Europe or to register, click here

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Deliver Europe Returns to Amsterdam

DELIVER Europe, the premier matchmaking event for retail and commerce professionals, is back in Amsterdam on 5th and 6th June 2024. Held at the esteemed Taets Art and Event Park, this year’s event is set to gather over 1,000 leaders from industry giants such as Amazon, Procter & Gamble, Nestlé, L’Oréal, Samsung, and Tiktok, offering unparalleled opportunities for connection, collaboration, and innovation.

Founded by Stephane Tomczak, DELIVER Europe celebrates its 9th year, maintaining its legacy of excellence in bringing together the brightest minds in retail and commerce. According to Tomczak, “We’re excited to unite the retail and commerce ecosystem. With over 1000 retailers and 150 supply chain partners expected to attend from across the continent, DELIVER Europe serves as the leading matchmaking event for the retail and commerce community. Matchmaking is in our DNA, and our unique process and platform deliver carefully curated 1-2-1 meetings, fostering valuable connections between retail giants and strategic supply chain providers.”

This year’s conference program will feature a lineup of top experts addressing the future of the retail industry. Jannie Appelt, VP Global Logistics at Just Eat, will deliver a keynote address focusing on the evolution of on-demand delivery and the trend towards empowering everyday convenience. Jesper Toubøl, Vice President Operations at LEGO, will focus his keynote presentation on the all-important need of boosting efficiency and sustainability through digitalisation and automation.

A highlight of the conference will be an exciting panel titled “The Future is Circular,” featuring Laurence Fontinoy, Head of Circularity at Decathlon, Amy-Marie Allen, Head of Fulfilment, Supply Chain at Selfridges, Stephanie Crespin, Founder & CEO of Reflaunt.com. Together, they will explore how circularity offers companies a way to gain a competitive edge at significant scale and thrive in a future in which profits will be made differently.

The future of the retail industry will be on display at DELIVER Europe’s vibrant exhibition, with over 150 supply chain experts showcasing cutting-edge solutions. Among the exhibitors is Ocado Intelligent Automation, presenting their warehouse automation solutions, including the Ocado Storage & Retrieval System (OSRS) and CHUCK AMR.

Dave Wood, Vice President Special Project at Ocado Intelligent Automation, commented, “Ocado Intelligent Automation is a pioneer of automation solutions geared at making the operations of retail brands, 3PLs, healthcare/pharmaceutical, consumer packaged goods, and many more industries more efficient and customer-focused. DELIVER Europe stands out as a strategic choice for Ocado Intelligent Automation in 2024. With its exceptional participants and precise matchmaking process, the event provides a valuable platform for engaging our target audience, learning more about industry needs, and driving innovative solutions forward”.

In 2024, DELIVER Europe will once again demonstrate its dedication to eco-responsibility by maintaining its 100% carbon-neutral and profit-neutral hosting approach. As the industry increasingly adopts eco-conscious practices, DELIVER Europe sets the standard by prioritising sustainability in all aspects of event planning. From providing exclusively vegetarian meals to selecting venues with convenient public transport access and implementing sustainable exhibition practices, DELIVER Europe leads the way in hosting eco-friendly events.

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Automation Technology the Key in Ecommerce

Geodis VP of Engineering, Antoine Pretin, says that technology is rapidly becoming a key success factor in ecommerce logistics. Speaking at the Deliver Europe conference in Amsterdam, Pretin said automation is better than manual handling because costs are controlled after installation, whereas labour costs can rise, as they are now, thereby impacting the running costs of the warehouse.

“Automation increase accuracy and quality,” he said. “In automated distribution centres you need a strong and stable team, but less training and management. Square metre optimisation is achieved by using the full height of the building.” Employee satisfaction can also be good, he argued, as automation and robots are considered to be both fun and safe.

“The length of a third party logistics operator’s contract must match the investment and payment for technology,” he advises, “or you can rent robots. Larger DC system integrations can take two years to complete as materials handling suppliers are very busy.”

Pretin says that shared user warehouse facilities are very challenging. His preference is for standardisation, i.e. all Geodis warehouses would be the same, with the same technology. “I prefer to have one AMR or AGV supplier, so they can be moved from site-to-site if required.” There are around 250 suppliers currently.

ROI

“It’s all about customer-orientated solutions,” he emphasised, “we start with an understanding of what the customer does, then design the facility and project accordingly. Offering flexibility is important in ecommerce, for example in being able to reduce the number of cartons.”

What about the return on investment of automation? “Automation prices are rising. ROI varies depending on the number of shifts operated. But when you can’t hire staff there’s no alternative to automation and AMRs. I expect costs to fall as we get to mass uptake.”

 

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