Online Deliveries Could Grind to a Halt

The automotive industry is undergoing rapid transformation, driven by cutting-edge technological advancements and a shifting automotive landscape. However, it’s not just the technology that’s evolving – the roles that support this vital sector are also at a crossroads. While many positions remain essential today, some are at risk of disappearing entirely.

New data from Nationwide Vehicle Contracts has uncovered the driving jobs facing complete shortages in the next 25 years. By conducting an in-depth study using search volume analysis, it has been revealed that in the next 12 years, the UK could face a shortfall of delivery drivers as the industry battles to prioritise investment and training.

Delivery driver jobs are at risk of a shortage in the next 12 years

According to the UK Office for National Statistics (ONS), there are currently 246,000 delivery drivers employed across the UK. However, an estimated 30,000 additional drivers are needed to meet growing demand in the sector.

Projections based on average monthly Google search trends suggest that delivery driver roles could experience a full shortage by 2037, as people explore different job options. With over 13,500 delivery driver vacancies in April 2025, this has surged by 792.6% compared to last year. Among the top companies hiring are Yodel, Tesco and Royal Mail, indicating that the most popular jobs relate to food delivery, online e-commerce deliveries, and supermarket shopping.

To address the growing shortfall and potential decline, the industry must prioritise investment in training and development programmes to make the profession more appealing.

Methodology

Nationwide Vehicle Contracts used Keywordtool.io to identify the auto industry jobs which require a driving license had the highest average monthly search volume in the past 12 months, and what the average trend was over the last 12 months of search. They then used Google Trends and Glimpse to identify what job trends looked like over the past 5 years with search volume, and extrapolated the date that searches for these jobs would become extinct, to reveal the industries most at risk of shortages.

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https://www.logisticsbusiness.com/transport-distribution/last-mile-delivery-trends-for-2023/

AI Fleet Platform Launches in UK

Motive, an AI-powered Integrated Operations Platform, today announced its launch in the United Kingdom. With the opening of a new London office and the appointment of regional vice president, Nyanya Joof, Motive will bring its AI-powered solutions for Driver Safety, Fleet Management, and Workforce Management to businesses in the UK with complex physical operations. The company’s expansion builds on its North American adoption and supports fleets across industries such as transportation, construction, field services, energy, utilities, and the food and beverage sector.

“Motive’s mission is to empower the people who run physical operations with tools to make their work safer and more productive,” said Shoaib Makani, CEO and Co-founder of Motive. “We’re excited to bring that mission to the UK at a time when AI can make a meaningful difference — helping businesses reduce road collisions, lower costs, automate manual work, and accelerate the transition to more sustainable operations. Our platform is already delivering measurable results around the world, and we look forward to unlocking that same value for businesses in the UK.”

Businesses with fleets face growing challenges, including a projected shortage of 200,000 Heavy Goods Vehicle (HGV) drivers over the next five years; rising fuel, insurance, and maintenance costs; and heightened road casualties following nearly 130,000 incidents in 2024 alone. At the same time, businesses are under pressure to improve sustainability and transition to electric vehicles (EVs), while managing outdated, siloed systems that limit operational visibility and agility.

To help address these difficulties, Joof will lead Motive’s regional strategy, hiring, and go-to-market (GTM) execution. With over 15 years of experience scaling GTM teams across Europe, including leadership roles at WeWork, she will oversee how Motive supports UK customers with tools designed to address their most urgent safety, workforce, and cost-related challenges.

AI-powered platform helps businesses in the UK:

• Protect workers, improve safety, and boost morale: Motive’s Driver Safety solution, including its use of precise AI accuracy, detects risky behaviours, such as mobile phone use and stop sign violations, to help prevent accidents before they happen. Businesses can exonerate drivers, reinforce safety standards through real-time coaching, and recognise safe driving, ultimately improving retention and morale.

• Optimize spend: Motive’s Fleet Management solution helps businesses reduce insurance premiums, lower maintenance spend, and improve fuel efficiency. Its AI-driven visibility into vehicle health, routing, and utilisation supports faster decision-making and more efficient operations — delivering measurable savings.

• Save time and increase productivity: Motive’s Workforce Management solution automates manual tasks such as scheduling, time tracking, payroll, training, and documentation, reducing administrative overhead and freeing teams to focus on higher-value work. The Motive Driver App also simplifies roadside inspections and compliance documentation, removing the need for paper-based systems.

• Navigate the green transition: Motive helps businesses adapt to rising regulatory and sustainability demands, such as the UK’s 2030 Zero Emission Vehicle Mandate by managing the shift to EVs with tools tailored for mixed-fleet environments. Its EV forecasting software, fuel-efficient routing, and digitised workflows enable teams to plan vehicle charging, optimise routes, and reduce downtime. EVs can cost up to 25% more to repair and take 14% longer to service than petrol vehicles, making Motive’s predictive maintenance and AI-powered safety capabilities critical for reducing electrification costs and maintaining fleet readiness. These capabilities are further strengthened by Motive’s recent acquisition of InceptEV, an advanced battery intelligence software startup.

“Motive’s AI-powered platform is transforming how we manage fleet safety across parts of our U.S. operations — giving us the opportunity to prevent collisions, protect drivers, and respond faster with near real-time insights,” said Zach Spengler, Director of EHS at ABM Aviation. “There’s clear potential for businesses in the UK and beyond to benefit from the technology to enhance safety, streamline maintenance, and improve fuel efficiency at scale.”

Tackling Europe’s driver shortage

Europe is facing a severe truck driver shortage – around 230,000 driver roles remain unfilled, and this gap could grow to as many as 745,000 vacancies in the coming years. This challenge, driven by an aging workforce and low numbers of recruits, threatens the smooth operation of supply chains across the continent. Many large transport companies, like Girteka, have turned to recruiting drivers from outside the EU. However, taking into consideration the needs and requirements of skilled drivers, driving tests are becoming increasingly important.

Driving tests: a key to securing skilled drivers

Comprehensive driving tests assessments are one effective way to ensure that only well-qualified drivers join the workforce. By putting drivers behind the wheel under controlled conditions in their own country, companies can verify that candidates meet the required standards in safety and driving skills.

Driving tests evaluations serve several essential functions. They allow companies to assess how drivers handle real-world conditions, confirm that drivers follow safe practices and check that drivers are comfortable with the digital systems integrated into modern trucks.

Today’s requirements for truck drivers in Europe

Today’s professional truck drivers in the EU must meet specific requirements, including:

· License requirements: Drivers need a C, C1, CE, or C1E license. For example, a C1 license is for lighter trucks (up to 7,500 kg), while a C license is for heavier trucks.

· Code 95: After initial qualification, drivers earn Code 95, which must be renewed every five years through refresher training.

· Mandatory training: EU Directive 2003/59/EC requires a standard level of training, including practical assessments and driving tests, to improve road safety.

· Regulatory compliance: Drivers must follow strict rules regarding driving hours, rest periods, specified in Mobility Package.

Similar systems exist outside Europe. In the United States, drivers must pass a Commercial Driver’s License (CDL) test that covers pre-trip inspections, vehicle control, and on-road evaluations. While the U.S. system focuses on a one-time licensing test, Europe emphasizes continuous training and periodic driving tests assessments.

Industry leaders in driver training and driving tests

Several companies have set the standard by incorporating comprehensive driving tests assessments into their recruitment and training processes.

Girteka’s Driving Academy

Girteka, a market leader in road transport, has established its own Drivers’ Academy with centers in Lithuania and Poland and recruitment branches outside the EU. New drivers – especially those outside the EU – must complete a series of driving tests and practical assessments before coming to Europe. Arystan, a recent recruit from Kazakhstan, explained that “The driving test at Girteka’s academy was eye-opening. It gave me a clear idea of European road conditions and helped build the confidence I needed before starting my career here.” Another professional driver, Kadyr from Kyrgyzstan, noted that the thorough approach prepared him well for working in Europe by showing exactly what was expected in terms of safety and skills.

XPO Logistics’ Driver Excellence Academy

XPO Logistics has launched a Driver Excellence Academy across multiple sites in the UK. Their program features a staged training plan, supported by qualified instructors, and includes a four-week buddying process after the candidate passes their test. This structured approach not only improves driving skills but also helps address the driver shortage by building a pipeline of well-trained, confident drivers.

DHL Supply Chain’s Driving Ambition Program

DHL Supply Chain offers a “Driving Ambition” program to attract new talent. The program provides comprehensive training for candidates to obtain LGV licenses covering rigid and articulated trucks. With training centers across the UK, DHL focuses on creating long-term careers in the industry.

Why driving tests matter

Driving tests assessments are not just about verifying a candidate’s driving skills – they are a critical tool for ensuring a steady flow of professional drivers and stabilizing Europe’s supply chains. With conditions closer to real ones, these tests help companies identify any potential issues early, from handling adverse weather to mastering digital tools like tachographs and telematics. As Oksana Karpovičienė, Head of HR Expansion Department at Girteka, explains, “Driving tests assessments are crucial in securing quality drivers who meet European standards. This rigorous approach not only boosts driver confidence and competence but also reduces risks on the road, leading to improved safety and fuel efficiency.”

Ultimately, by integrating comprehensive driving tests evaluations into the recruitment and training process, companies can ensure minimum level of skills and further develop a comprehensive upskilling programs to meet demanding quality needs of logistics services in Europe.

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Driver Wellbeing Central in Fleet Safety

Solve the Driver Shortage

The shortage of professional truck drivers in Europe has been a growing concern, threatening stable supply chains and economic resilience. According to recent reports, Europe might face a professional driver shortfall of over 745,000 as of 2028, a dramatic increase compared to previous years. Women represent less than 4% of all professional drivers in the EU . At the same time, one third of truck drivers are aged 55 or older , worsening the problem as retirements approach. Over 70% of European companies are implementing strategies to attract and retain drivers.

The Challenges in Driver Recruitment

Today’s driver shortage stems from multiple factors:
– Demographics: An aging workforce, with over 30% of drivers aged 55 or older, and few young recruits replacing them.
– Gender Gap: Women make up less than 4% of the workforce, despite representing half of the population.
– Perception Problems: Truck driving is often seen as physically demanding, isolating, or unsuitable for family life, deterring potential candidates.

The industry needs innovative solutions to appeal to a wider talent pool while addressing these misconceptions. This is where personal stories like Tatsiana’s come into play.

A Blueprint for Attracting New Drivers

Tatsiana, a Belarussian truck driver, didn’t start her career on the open road. For much of her adult life, she worked in retail and merchandising, feeling unfulfilled despite stable conditions. However, inspired by friends and family in the trucking industry, she took a leap of faith.

“I found their stories and lifestyle to be inspiring and very different from what I saw in my day-to-day. So I got my C and E category driving license. It took more than a decade to put it to use, but I’m so glad I had planted that seed when I did,” Tatsiana recalls.

Breaking Barriers and Building Confidence

Like many starting out on a new path, Tatsiana’s journey was not without its challenges. After joining Girteka, she gained additional knowledge about the specific demands of international transport. With support from both trainers and fellow drivers, she continued to enhance her expertise and navigate the complexities of life on the road with increased confidence.

“Your wide-eyed stare may betray fear, but your muscles know what they’re doing,” she shares. “Confidence grows with experience, and soon, I even forgot there was a 16-meter trailer behind me.”

The guidance she received, paired with the collaborative and supportive environment fostered by her managers, proved instrumental in her success. “For me personally, one of the key things when it comes to happiness at work is a good relationship with my managers,” Tatsiana observes.

Promoting the Profession Through Visibility

Having visited 21 countries in her first 1.5 years as a professional driver, Tatsiana rates Spain first overall, with the Netherlands being the most beautiful country she’s been to. Exploring Europe, Tatsiana also found a new passion – sharing stories and advice with other aspiring drivers on social media.

“There’s enough negativity surrounding the profession and the many untrue stereotypes floating around,” Tatsiana says. “Having this platform, I know I can bust some myths and hopefully even inspire someone to give trucking a go. Who knows, maybe they’ll also find their own happiness crisscrossing Europe?”

Addressing the Shortage with Personal Stories

Tatsiana’s journey illustrates how the trucking industry can attract and retain a new generation of drivers:
– Targeting underrepresented groups – women, young professionals, and career changers represent untapped potential. Personal stories help break stereotypes and encourage diverse candidates to join.
– Providing robust training and mentorship – programs like the one Tatsiana experienced build confidence and reduce dropout rates among new drivers.
– Promoting the profession creatively – social media, storytelling, and advocacy can shift perceptions and showcase the rewarding aspects of trucking.

By presenting stories like Tatsiana’s, companies can address the immediate driver shortage and future-proof the supply chain. These efforts are essential for maintaining the smooth flow of goods across Europe’s borders and supporting the economy.

The driver shortage is both a logistical challenge and an opportunity to rethink and revitalize the profession. Personal stories like Tatsiana’s highlight the potential for transformation, showing that with the right support, anyone can find fulfillment on the open road. As the industry looks to the future, promoting such narratives will be key to closing the driver gap and ensuring stable, resilient supply chains in Europe for years to come.

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Driver Shortage isn’t just Personnel Problem

It’s no secret that global supply chain disruption has dominated headlines since mid-2020, writes Stephan Sieber (pictured), CEO of Transporeon. And, over the past three years, the continuing aftershocks of the COVID pandemic, combined with geopolitical factors and an economic downturn, have caused significant upheaval for shippers, cargo receivers, service providers, brokers, freight forwarders, carriers – and of course consumers.

Today, driver shortages in the road freight sector are threatening to cause further disruption. Catalysed by initial pandemic downtime – which saw many drivers leave the industry, take early retirement or extended sick leave – driver shortages are now a significant strain on supply chains. Especially given rising demand for road freight transportation.

A recent report by the world road transport body IRU revealed that there could be an eye watering two million unfilled driving positions in Europe by 2026 (already now there are around half a million unfilled positions in Europe).

In the UK, a drop in migration from Central and Eastern Europe caused by Brexit has further highlighted driver shortages where, according to the French transportation union FO Transports, the number of driving vacancies in France could currently be as high as 50,000. The situation is even worse in neighbouring countries where there are currently around 80,000 vacant driving positions in both Germany and Poland (IRU).

Transforming the ‘Great Retirement’ into greater opportunities

With a global recession looming, it’s widely believed that we’ll soon see an influx of candidates onto the job market. Though this may ease personnel shortages in some sectors, it’s unlikely to solve road freight driver shortages.

The primary reasons for this are demographic shifts leading to the ‘Great Retirement’. The same IRU report found that 30% of drivers are planning to retire by 2026 – outstripping any potential recession-related increases in driver availability. So, it’s clear that simply poaching drivers from elsewhere in the industry isn’t a long-term solution for companies.

The IRU also found that young people are joining the driver community in the road freight industry at a rate between four and seven times lower than drivers are retiring – with the average age for European drivers now over 50 years old.

Twentieth-century approaches won’t solve a twenty-first-century problem

The bottom line is that the European driver shortage is not just a personnel problem. Dwindling driver numbers would not present such a challenge if transport operations were smarter and more efficient. According to scientists at the MIT Center for Transportation and Logistics, increasing the efficiency of US drivers by just 18 more minutes of active driving time per day could solve the country’s driver shortage. This claim was based on research in the US but pointed out that the same principle is likely to apply in Europe.

There’s a multitude of ways that companies can look to boost efficiency. But to do so, they must first understand where there’s room for improvement. More are now turning to solutions that offer real-time insights. This helps companies to uncover previously hidden inefficiencies (like empty runs and excessive waiting times in yards) and improve visibility by tracing deliveries.

Within the logistics industry, another trend we’re seeing is Autonomous Case-handling Robot systems (ACR) to reduce labour needs. Self-driving trucks are still a long way off in logistics transportation, but it is possible to make significant efficiencies within warehouses in loading and unloading processes, as well as automating time slot and yard management processes. But by implementing smart software, businesses can start to look to reduce waiting times for drivers from hours to minutes.

Ultimately though, enhancing the effectiveness of transport logistics depends on increasing collaboration between all participants, rather than companies simply working to optimise its own performance – as is currently often the case. Indeed, a recent survey of international supply chain experts revealed that the vast majority rate ‘increased collaboration between supply chain partners’ as both ‘highly probable’ and ‘highly desirable’ in the run-up to 2025.

When working collaboratively as part of a wider network, rather than in isolation, organisations can significantly streamline key processes such as freight sourcing, transport execution, dock scheduling, freight matching, payment and settlement.

Solving the UK and Europe’s road freight driver shortage can’t be done overnight. And, moving forward, companies should view this as an operational matter, rather than simply an HR or personnel problem. The solution lies in adopting a network approach and collaborative solutions that focus on finding new efficiencies.

With the unique approach of combining automation, real-time insight, and collaboration, a transportation management platform can alleviate the driver shortage, reducing empty miles, eliminating unnecessary dwell times and optimising yard operations – the integral intersection between the road and the warehouse.

Driver Shortage Top Concern for Fleet Managers

Samsara Inc. (NYSE: IOT), the pioneer of the Connected Operations™ Cloud, today launched further findings from its report — 2023: The Road Ahead — that delivers some strong insights into the UK Fleet Industry. Nine in 10 UK fleet managers (90%) are prioritising driver retention and recruitment this year, as driver shortages impact 42% of fleet-based businesses. That’s according to new research from Samsara, carried out among 150 UK fleet managers and 1,000 commercial drivers.

The focus fleet managers are putting on keeping their workforce comes as little surprise, as commercial drivers reveal the extent of the pressure they are under. Top of their concerns are issues such as the growing pressure to deliver on time (38%), increases in delivery volume (34%) and the need to meet more aggressive route schedules (33%)

In addition, only 33% of commercial drivers believe their role is valued by members of the public and just one in 10 (11%) say the UK Government respects their role.

As a result of the increased workload, it could signal the end of the road of a driving career for many, with 45% of commercial drivers saying they are ‘very likely’ or ‘quite likely’ to leave their current job during 2023. Two-thirds (65%) are also prepared to consider industrial action.

But the UK’s fleet managers appear poised to act.

Samara’s report — 2023: The Road Ahead — highlights that 100% of fleet managers agree that making driving a more in-demand profession is of high importance in 2023. And 94% are increasing their technology investment in 2023 to improve the driver experience and support driver safety.

It’s a move likely to be welcomed by commercial drivers, with eight in 10 (78%) agreeing that technology would positively impact their job, including dashcams (78%), GPS routing (77%), safety systems and alerts (75%), incident detection (75%), and mobile-based workflow tools (68%).

“It was only a couple of years ago that drivers were hailed as heroes of the pandemic. They kept the UK moving when almost everything else ground to a halt during lockdown. Today, this survey reveals a workforce that is feeling somewhat neglected and under-served. They want to see change,” said Philip van der Wilt, SVP and General Manager EMEA, Samsara.

“Now is the time for fleet managers to prioritise their driver workforce, and the vast majority are focused on making the job a more attractive and rewarding profession to drive greater diversity and attract new people into the industry. There needs to be a cultural change in the way professional drivers are perceived. Technology is not the only solution, but it can be an enabler of overcoming these complex problems, improving the driver experience, ensuring driver health and safety, and creating a modern way of working that meets the expectations of today’s workforce,” added van der Wilt.

To read the Samsara report and find out more, click here.

Samsara commissioned Vitreous World to carry out online interviews with 150 fleet or logistics managers in the UK with direct responsibility for vehicles, drivers, logistics, supply chain and/or field service operations, from 15 to 24 February 2023. A further survey of 1,000 UK commercial drivers was also carried out between 14-21 February 2023 by Good Broadcast. All research conducted adhered to the UK Market Research Society (MRS) code of conduct (2019).

Bakery supply chain faces “perfect storm”

According to Paul Empson, General Manager, Bakers Basco – a joint venture representing over 55% of the UK bakery market – the UK driver shortage is putting the bakery supply chain at risk of collapse. Here, he offers his views on what this means to the baking industry as well as his thoughts on what government action needs to be taken in order to turn this around and help get the industry back on track.

“The national driver shortage has been wreaking havoc for some time now but only now is it really coming to a head. Add in the fact that hospitality businesses are due to fully reopen soon, there is a real fear that the problems will only get worse unless something is done about it. It’s causing major concern across the whole food and drink supply chain – not least in the baking industry, which Bakers Basco operates in.

“Depleted fleets, an ageing workforce, Brexit and changing legislation have all contributed to the crisis. For those of us who work within the industry, it shouldn’t come as a huge surprise. With the changes to IR35 introduced in April this year and a vast quantity of drivers that are or were limited companies, this was always going to cause severe problems.

“In some respects, I agree with the Government. For far too long, limited company drivers have got away with paying limited tax and earned wages far greater than regular employees. Coming from the logistics industry myself, on many occasions I and my teams would try to secure permanent drivers, only to be told ‘No, you don’t pay enough’ or ‘I earn more money being self-employed’.

“These conversations would go round in circles and, as a manager, you are stuck with the situation and have no choice but to continue paying a higher premium to the limited drivers. We’ve all been there when you have to deliver food to the supply chain and failure is not an option, therefore paying the premium is your only option!

“With changes to IR35, a severe backlog of tests for new drivers with the DVSA/DVLA, Brexit and the well-documented ageing driver workforce combined, we now have a perfect storm which urgently needs Government intervention before the supply chain really collapses.

“At the end of the day, fewer drivers means greater cost to the consumers – so we’ll all end up paying for it somehow. I understand that officials from the Department for Environment, Food and Rural Affairs (Defra) have been holding emergency meetings with retailers, logistics groups and wholesalers to come up with some potential solutions.

“Surely there’s a simple solution here. What about additional tests provided to speed up the backlog? How about a real push on advertising the benefits and qualification of being a HGV driver? Although the world of driving is a tough role in itself; long hours, hard work and at times can be stressful on the great British roads. But does the average person on the street know that the UK average salary is £35k per year and that a HGV driver can earn anywhere between £30k – £40k depending on the company and type of goods delivered?

“In my experience, the food industry generally pays very well for delivery drivers and you would certainly be earning at least the average way, and more! We only ever see bad press around driving and how difficult it can be but, like I say, how about a real push on the positives so that we can get more young people entering the world of driving?

“That would be a sure-fire way of turning this driver shortage crisis around and getting back to what we do best: delivering food between wholesalers, suppliers and their customers.”

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