Jameel Motors UK has appointed DHL to handle finished vehicle and aftermarket logistics for the all-newborn-electric Farizon SV large van in the UK. Established in 2016, Farizon is the commercial vehicle division of Geely, China’s largest private vehicle manufacturer. The Farizon SV is being introduced to the UK by Jameel Motors UK, a London-based automotive distribution business and part of Jameel Motors. The SV will be officially launched at the Commercial Vehicle Show at the NEC, Birmingham from 29 April – 1 May.
The Farizon SV sets a new benchmark in the electric van market. It features a host of advanced innovations, including drive-by-wire technology, a unique b-pillarless design, and cell-to-pack battery packaging, which combine to deliver market-leading cargo capacity, payload, range and an ultra-low loading height.
DHL will provide an end-to-end solution by combining the expertise and capabilities of its Supply Chain and Forwarding divisions. DHL Global Forwarding will manage the customs clearance and management of the vehicles and parts on entry into the UK. All Farizon vehicles coming into Felixstowe will then be collected by DHL Supply Chain, taken to its container facility in Stanton for checks, then transported to its finished vehicle site in Peterborough.
DHL Supply Chain will be responsible for the Farizon press and demo fleet, preparing vehicles based on custom specifications and managing delivery. For dealership and customer orders, DHL will manage pre-delivery inspections, software updates, and white glove delivery service, applying the same expertise, speed and professionalism to the commercial vehicles market that it offers across passenger vehicle contracts.
Aftermarket support will operate out of DHL’s facility in Stanton and will serve a growing Farizon dealer network, as well as direct customers across the country. DHL’s automotive logistics expertise is increasingly benefiting manufacturers and distributors aiming to enter the UK for the first time and grow market share, through rapid vehicle accreditation and strong aftermarket support.
Kate McLaren, Head of Marketing and Sales Operations at Jameel Motors UK, said: “As a new brand to the UK and with a new benchmark for the electric van market, we recognise the imperative of leveraging the expertise and experience of the very best partners. Having DHL’s expertise, extensive network and facilities as well as its commitment to quality is crucial to the success of our launch and long-term operations.”
Paul Stone, MD Manufacturing Logistics, DHL Supply Chain, added: “Setting up an entirely new operation is a significant undertaking. By giving Farizon a ready-made network and access to the highest level of automotive logistics expertise, we’re enabling seamless market entry. It’s an exciting time for the automotive industry with more choice and innovation than we’ve seen in decades. We’re proud to be a key part of such a dynamic industry and support our customers’ ambitious growth plans.”
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