Smoothing the Curve for Peak Ecommerce Performance

Ecommerce fulfilment is prone to frequent and often dramatic spikes in demand, and this causes retailers significant challenges in the packing area. How can businesses smooth the curve and cope with these peaks when labour resources are so scarce? Jo Bradley (pictured below), Business Development Manager, Sparck Technologies, comments.

Peak periods stress-test the whole fulfilment and delivery process and nowhere is this more acutely felt than in the packing area. Constructing boxes, packing, weighing, sealing and labelling manually is a slow process, and few shippers have either the space or the available labour to create additional packing stations for what may be only a few days’ work. And as everyone knows finding flexible labour, available at short notice, is a major headache. So, how can online retailers respond to these spikes in demand?

The case for greater use of automation in the packing area is compelling. However, simple size-constrained machines using only one-size of box does not cater for the wide variety of products and order sizes experienced by most online retailers. The results are often very wasteful.

Waste not…

It is understood that 60% of ecommerce deliveries are by volume at least a quarter composed of void-fill or just fresh air. The consequences are poor, with higher material wastage, greater chances of product damage and a negative impact on brand image – resulting in higher levels of returns.

Jo Bradley

What can be done?

High-speed fit-to-size ‘auto-boxing’ systems, developed by Sparck Technologies and used by major brands globally, are capable of tailor-making over 1,100 ecommerce packages per hour.
The system scans and measures the item or group of items to be packed and calculates the ‘best fit’ box shape and size. Material for the box and lid is cut and creased to size, erected around the item(s) and the lid glue-sealed – which is faster and more recyclable than using tape. Parcels are weighed, labelled and away.

This approach addresses the waste problem – cardboard usage typically cut by 30%, and a tight fit eliminates the need for void fill. Total package volumes can be reduced by 50%, maximising the use of the truck or trailer cube and reducing shipping costs and environmental impacts.

More cogently for the hard-pressed fulfilment centre manager, at packing rates in excess of 1,100 per hour the latest CVP Everest machine can potentially replace up to 20 manual packing stations. And for businesses with mid-market volumes a similar machine, the CVP Impack, produces up to 500 boxes per hour and offers just about all the benefits of the CVP Everest.

The business case is impressive. Even operating ‘off-peak’ at well below capacity there is a rapid ROI in the form of material savings, lower shipping costs and labour economies – labour that could be redeployed to other tasks, such as picking. But it is at peak times that the CVP Everest and CVP Impack systems really come into their own, ramping up throughput without any corresponding increase in labour, and minimising the burden on despatch and delivery operations.

By choosing an automated solution to ‘right-size’ ecommerce deliveries, retailers can meet their fulfilment promises, even in the busiest peaks, while respecting the environment, reducing transit damage, and saving money.

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Right-size Auto Packaging

 

Right Size Packaging Automation

A leading US automotive parts business has reduced manual packing constraints by adopting right-size packaging automation, helping the business meet increasing order volumes and supporting current customer demands and future growth.

ECS Tuning has a long and celebrated history supporting the European car community in the USA. From its beginnings as a family-operated service shop in 1962, ECS has become the leading distributor of genuine, after-market, and performance parts for Audi, BMW, Mercedes Benz, MINI, Porsche, and Volkswagen.

Parts Packaging Automation

In 2006, ECS decided to no longer accept or schedule service appointments, but concentrate its energies on increasing part and accessories sales, with ongoing improvements to customer service. A fast-growing inventory forced ECS to relocate to a new facility in 2009, trebling their space to accommodate their rapidly expanding business. Since, their staff has grown fivefold and the extra floor space is long gone, filled with parts, products, and equipment.

In that scenario, with over 1.3 million part numbers in their catalogue and all operations handled in house, ECS recognised that they did not have enough capacity in their manual packing process to consistently meet customer needs or expectations.

Fast fit-to-size packaging

ECS turned to Sparck Technologies’ CVP Impack Automated Packaging Solution to support their current demands and future growth. With this inline auto-boxing technology, each unique single- and multi-item order is 3D scanned on demand to determine the minimum box size required. Then, corrugated cardboard is custom cut to eliminate unnecessary volume and reduce or eliminate the need for void fill materials. Finally, the order is auto-boxed in a fit-to-size parcel, taped, weighed, and labelled for shipping.

By creating a right-sized box every 7 seconds, ECS can count on higher throughput and better use of labour resources. The CVP Impack can perform the work of roughly 20 human packers in an eight-hour period. This allows ECS to remove the manual packing choke points while improving the efficiency of their existing staff for higher-value tasks.

Better customer experience

From the customer-facing side, the CVP Impack will auto-box up to 70% of their catalogue with little to no void filler or packing material. This allows ECS to improve their customer experience with sustainable packaging that is easy to recycle or reuse.

“With more associates picking orders, and a machine that can handle the volume, we anticipate a substantial increase in the number of orders moved out the door daily. That efficiency improvement translates to promises kept on shipping times with in-stock orders that are ready to ship on the same day,” says Max Everhard, GM of Special Operations at ECS Tuning.

Sparck Technologies (previously known as Packaging by Quadient) is a global leader in the design and fabrication of advanced, fit-to-size automated packaging systems for high-volume ecommerce applications – award-winning sustainable packaging solutions that eliminate excessive packaging. Sparck aims to make every parcel its clients send out a brand ambassador for their business. Based in Drachten, The Netherlands, Sparck Technologies supplies some of the world’s largest retail and industrial brands, supporting their ecommerce channels in multiple geographies with market-leading engineering know-how that combines innovation, reliability and unbeatable performance.

www.sparcktechnologies.com

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