AI-powered Transport Operations Platform Upgraded

In response to today’s high demand for resilience in the world of physical operations, Samsara Inc., pioneer of the Connected Operations® Platform, announced its new Upgrade for Smarter Operations programme across the UK and Ireland, France, Germany, Austria, Switzerland, Netherlands, Belgium and Luxembourg markets. The programme is designed to make it easy for organisations that rely on systems with inadequate capabilities and customer support to upgrade to Samsara’s advanced and comprehensive AI-powered platform. Eligible companies to upgrade include organisations like Lightfoot, Microlise, Webfleet, Trakm8, Lytx, Geotab, Verizon Connect, VisionTrak, and Masternaught among others.

“We switched technology providers because our previous telematics and cameras were unreliable – the data was poor, and our drivers didn’t trust it, hindering bonus planning. We were close to choosing Microlise, but Samsara’s ability to identify key events and behaviours stood out, offering a path to improve our culture through training,” said Peter Cox, Head of Transport, Clean Linen.

Advantages of the Platform

As the most widely-used and fastest-growing connected operations platform, Samsara is committed to continuous innovation and customer success. In fact, the company holds hundreds of patents and has proven to deliver 8x ROI. This commitment translates into many tangible benefits as organisations that use Samsara’s platform can experience:

• Unrivalled AI Insights and Safety: Samsara’s AI is trained on more than 14 trillion data points, more than any other in its industry. Customers leverage its industry-leading AI to gain actionable insights that improve safety, efficiency, and decision-making across operations.
• Expert Partnership, Dependable Supply Chain, and Unwavering Reliability: Customers can rely on Samsara’s solutions for their mission-critical operations, benefiting from secure, scalable, and flexible technology, 99.99% platform uptime, extensive European coverage ensuring top-tier connectivity, rapid 48-hour hardware shipping, and a limited lifetime hardware warranty, all backed by dedicated 24/7 expert support. From day one, customers work with Samsara’s customer success managers and implementation consultants, who stay with them through every stage of their journey.
• Technology Drivers Love: Improve driver satisfaction and retention with leading safety technology and the industry’s number-one rated driver app, designed to be easy to use and to make administrative work simple for drivers.
• Committed to a sustainable future: Samsara customers globally have collectively saved over 1.3 million metric tons of CO2 emissions through the platform’s features designed for efficient fuel use and reduced emissions.
• Future-Proof Stability: Samsara is a long-term, financially strong partner, growing more than 30% year-over-year, and is continuously innovating for its customers, as evidenced by its more than $1B invested in research and development to date.

Thousands of organisations have switched to Samsara because of these advantages and more. Below are a few of their stories with perspective on Samsara’s differentiated solutions and support:

• “It was only when we started investigating alternatives that we discovered Samsara’s AI-based technology. We soon realised it was the perfect fit for us, providing information we needed in real-time,” commented Olivia Fagan, Compliance Officer, Fagan & Whalley
• “We see Samsara as a strategic partner that not only helps us to achieve our current goals, but also supports our long-term vision of a sustainable and successful company… We particularly appreciate the transparent and predictable cost structure that Samsara offers us. Unlike other providers, we get an all-inclusive solution that impresses with its intuitive, user-friendly platform,” added David Intruglio, Head of National Logistics, Alsco
• “When we studied the market, we realised that Samsara differentiated itself from its competitors with particularly effective, latest-generation solutions. We also appreciated their ability to respond very quickly to our specifications with great precision. For the installation of the first gateway, a Samara technician guided us by videoconference and it took us barely 15 minutes. We installed the subsequent units completely independently and very easily, taking just 5 minutes per vehicle,” said Karim Aït Soumane, Co-Founder, TMA Express
• “The Samsara safety score has been a runaway success. It’s given myself and other drivers something to compete over, I can’t count the number of times we’ve joked about beating each other’s score, it’s a fantastic system,” concluded Eddie Burns, Driver and Driver Manager, Midland Tyre Services

AI Tools for Fleets
“The world of physical operations is the engine of our economy, driving over 40% of global GDP and impacting everyone’s daily life,” said Philip van Der Wilt, EMEA SVP and GM, at Samsara. “The legacy solutions some are relying on simply aren’t built for today’s economic uncertainties and operational complexities, eroding the confidence leaders need. That’s why we’re making it even easier for them to upgrade to the clear advantages Samsara’s platform delivers.”

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Fleet Safety Boosted by Telematics Solution

Circet, a European provider of telecommunications infrastructure services, has improved safety, reduced emissions and cut operational costs by adopting a fully integrated telematics solution from Geotab Inc. and Lytx. In just three months, Circet and Geotab partnered to connect 3,000 vehicles across Circet’s mixed fleet in the UK and Ireland, representing the biggest deployment of its kind in such a short installation window.

Circet’s fleet, which includes diesel and electric light and heavy commercial vehicles, required a solution capable of handling wide variability in makes, models and drivetrains. The combination of Geotab’s global telematics data platform integrated deeply with the Lytx Surfsight™ video safety platform has given the Circet operations team full visibility into its entire fleet, delivering immediate impact.

Within the first three months of this year, Circet recorded a 16% improvement in its company-wide driver safety score. Key safety metrics such as harsh braking, acceleration and cornering all improved, contributing to an average driver score 42% better than industry benchmarks. These improvements are largely due to the use of Geotab’s Driver Safety Scorecard and near real-time driver feedback from the Lytx Surfsight dash cams, which alert drivers to risky behaviours and send incidents to the operations team for review.

Fuel efficiency has also improved. Circet’s diesel vehicles are now operating at an average efficiency of 10 litres per 100 kilometres, 10% better than peer group leaders. Circet’s transition to electric vehicles is delivering further savings. Over the first three months of 2025, electric vehicles (EVs) accounted for 3% of total fleet trips, covering more than 263,000 miles (424,000 kilometres). According to Geotab’s Electric Vehicle Suitability Assessment (EVSA), Circet stands to save approximately £385,000 annually by expanding its electric fleet and swapping ICE vehicles for EV where appropriate.

Based on results across all vehicle types so far this year, the Geotab and Lytx Surfsight solution could deliver over £2.3 million in fuel savings each year. Ray Verschoyle, Head of Transport Compliance at Circet said: “The combined Geotab and Lytx Surfsight solution has transformed how we manage our fleet. We now have the data we need to improve safety, cut fuel use, lower maintenance costs and operate more sustainably. Their focus on innovation and ability to integrate with our systems made them the perfect partners for our needs.”

Aaron Jarvis, Associate Vice President, EMEA at Geotab, added; “Circet chose Geotab because we offer more than just an off-the-shelf solution. Our continuous investment in product development, combined with strong local service and support, gave them confidence in our long-term value. Our partnership with Lytx allows us to deliver fully integrated safety solutions, and our open platform meant we could align closely with Circet’s internal systems and processes. It’s another example of how Geotab’s ecosystem can support a customer’s needs today while future-proofing business operations.”

Deep integration to meet sustainability goals

The Circet deployment includes Geotab telematics devices and Lytx Surfsight dash cameras with road-facing lenses, and the option of driver-facing ones, too. This hardware is backed by software integration with the Geotab platform, allowing Circet to unify vehicle tracking, video footage and safety data in one system. The rollout was supported directly by Geotab’s local project team, who provided in-person training and implementation support to ensure a smooth transition.

Geotab’s data also supports Circet’s sustainability goals. The company is using Geotab’s certified Scope 1 emissions calculation tools to track fuel consumption and emissions reductions across both diesel and electric vehicles. This structured, data-driven approach is essential as Circet prepares for stricter ESG reporting requirements under EU legislation. With EV driving requiring different skills from traditional combustion vehicles, Circet has used Geotab data to inform driver training, aiming to extend EV range and reduce charging demand. This in turn helps lower Scope 2 emissions and manage charging infrastructure more efficiently.

With these results in safety, efficiency, and emissions reduction, Circet is already seeing a return on its investment. The integrated Geotab and Lytx Surfsight solution is not only improving current operations but also positioning the company for long-term compliance, cost control and growth as it shifts to a low-emissions fleet. The Circet team is now looking to utilise its vehicle data across various business systems and processes with additional integrations into their business reporting tools, internal databases and future plans to feed other key business systems.

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Driver Wellbeing Central in Fleet Safety

Commercial vehicle fleets are prioritising driver mental wellbeing as part of their safety strategies, with 82% reporting formal processes to support drivers after incidents. The findings, from a study by Webfleet, Bridgestone’s globally trusted fleet management solution, and video telematics partner Lytx, highlight a growing focus on the human aspect of fleet safety.

Safety technologies are also yielding wider benefits, with 88% of fleets reporting improvements in driver recruitment and retention as a result of adopting tools to help protect their mobile workforce.

“Driver mental wellbeing is a critical component of effective safety strategies,” said Beverley Wise, Webfleet UKI Regional Director for Bridgestone Mobility Solutions. “Addressing the emotional toll of incidents is just as important as leveraging technology to improve safety. By investing in both driver support and innovative safety solutions, fleets can create safer roads and build a more resilient workforce.”

The study found that driver stress remains a significant concern, with 63% of fleets reporting high or moderate stress levels among drivers. This is more pronounced among HGV operators, with 71% affected, compared to 54% of van operators.

Video telematics solutions that incorporate AI are helping fleets confront critical safety challenges. These systems are widely used for accident recording and evidence gathering, cited by 85% of HGV fleets and 80% of van fleets.

“Intelligent video that can identify risky behaviour and alert drivers in real-time is playing a vital role in helping to protect those behind the wheel,” said Klaus Burgstaller, Sales Director at Lytx. “Empowering drivers with these tools means they can minimise the chance of an incident and also feel secure that evidence exists in cases where they were not at fault. Fleets that embrace these technologies demonstrate a commitment to driver wellbeing and a desire to ensure that every journey ends with a safe return.”

Almost a third of fleet operators (31%) said that distracted driving was a leading cause of accidents, highlighting the need for monitoring and feedback systems to address behavioural risks and help prevent incidents from happening.

Safety technologies are also supporting fleet training efforts, with more than half (52%) of fleets updating driver training programmes annually based on safety data insights. Looking ahead, 30% of operators see AI-driven predictive maintenance as key to enhancing safety and reducing mechanical failures over the next decade.

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Fleet Safety Enhanced by AI Dash Cams

Quest has selected Samsara, the pioneer of the Connected Operations™ Cloud, to enhance the safety of its fleet operations. By harnessing Samsara’s video-centric safety solution, Quest is set to utilise AI Dash Cams, driver coaching tools, and actionable data to establish a world-class fleet safety initiative.

In conjunction with an existing program that focuses on annual driving behaviour training, Samsara’s AI Dash Cams and driver coaching tools are poised to deliver tangible benefits, including the reduction of accidents, the prevention of false claims, and a decrease in operational costs. The video-driven safety solution leverages advanced AI technology and g-force accelerometer data to provide real-time insights to fleet managers. Among these insights are the detection of distracted driving, instances of harsh braking and acceleration, and tailgating, all of which contribute to preventing accidents proactively.

This innovative technology enhances driver conduct through audible in-cab alerts that draw attention to high-risk behaviours and incidents. Moreover, safety reports and user-friendly workflows, including driver safety scores and risk assessments, facilitate scalable driver coaching and incentivise safe driving practices. Furthermore, by making use of the Samsara Driver mobile app, Quest can introduce driver-centric gamification and establish employee reward programs, further fostering a culture of safety among its workforce.

Dave Smithson (pictured), the Transport Manager at Quest, expressed his satisfaction with the successful trial of Samsara’s innovative technology. He mentioned, “We are thrilled to work with Samsara to elevate our driver safety efforts to the next level. This technology will empower us to provide guidance and support to our team members for enhancing their driving behaviour. Moreover, it offers us a standardised approach for incident reviews and driver monitoring.”

Fleet Safety

In addition to establishing a comprehensive fleet safety program, Quest plans to harness the capabilities of Samsara’s Connected Operations Platform. This platform will provide real-time fleet visibility, ensuring enhanced productivity through better fuel and maintenance planning, continuous monitoring of assets and equipment, and cost reduction. This also includes the ability to robustly defend against legal and insurance claims, thus safeguarding the well-being of employees, the company, and public safety.

Philip van der Wilt, SVP and GM of EMEA, Samsara, added: “It’s exciting work with Quest to accelerate their digital transformation efforts. We look forward to providing them with the insights and real-time data they need to create a real-world impact on safety, for their employees, customers and the community within which they operate.”

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