Freight Marketplace Capabilities Expanded

Transporeon, a Trimble company and transportation management platform with one of the largest logistics networks in Europe, has announced a significant expansion of its Freight Marketplace solution. The company is introducing new capabilities specifically designed for the forwarder-to-carrier spot freight market, marking Transporeon’s strategic entry into the traditional Freight Exchange segment.

While Transporeon’s platform has long facilitated connections within its extensive network, this expansion directly addresses the dynamics between freight forwarders seeking reliable capacity and asset-operating carriers looking for spot loads. It offers a modern, efficient alternative to established freight exchanges, leveraging Transporeon’s technological foundation and user base.

This enhanced Freight Marketplace functionality tackles common pain points in the spot market. It introduces a disruptive pricing model: free access for forwarders posting shipments, and a flat, low monthly fee of €100 for carriers, regardless of company size or user count. This typically represents an average 50% cost savings compared to other incumbent platforms.

Built with modern technology and drawing on Transporeon’s industry expertise, the expanded Freight Marketplace features an intuitive interface. Key innovations include:

• AI-Powered Verification: Automated checks of carrier identity and insurance details replace cumbersome manual processes, delivering greater speed and accuracy.
• Integrated Negotiation: Price negotiation occurs directly within the platform, enhanced by access to anonymised market rate benchmarks and trends, moving beyond inefficient offline haggling.

“This is a strategic expansion for us, leveraging the power of our platform and network,” said Jonah McIntire, Chief Platform Officer at Transporeon. “We are now extending our proven capabilities to specifically serve the forwarder-carrier spot market, a segment that deserves modernisation and lower prices. We are introducing a significantly more cost-effective, efficient, and transparent solution, incorporating AI and integrated negotiations to fundamentally improve how forwarders and carriers connect and transact spot business.”

The launch of these new capabilities follows strong market interest. Ten anchor forwarders are already actively using Freight Marketplace for their spot freight needs, migrating volume previously handled via other Freight Exchanges. Thousands of carriers have joined a waitlist and will gain live access to these new forwarder-focused features starting in April.

“As a leading freight forwarder, we are always looking for innovative solutions that enhance efficiency and transparency in the spot freight market,” said Markus Fuerlinger, chief information officer at Gartner KG. “Transporeon’s Freight Marketplace presents a compelling opportunity to streamline our operations, providing a modern, cost-effective alternative to traditional freight exchanges. With its intuitive interface, integrated negotiation tools and AI-powered carrier verification, we see great potential in this technology to improve how we connect with reliable carriers and manage our spot freight needs.”

The expansion of the Transporeon Marketplace into the forwarder-carrier segment signals a new phase for the European road freight spot market, leading to enhanced efficiency, greater transparency, and improved accessibility built on a trusted, large-scale network.

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Transporeon Launches Freight Marketplace

Transporeon, a leading Transportation Management Platform and a Trimble Company, announced today the launch of Freight Marketplace, a neutral (of equal benefit to both shippers and carriers) deal-making hub for freight procurement.

Both buyers and sellers of transportation services face ongoing challenges in aligning capacity and assessing fair pricing. In addition, insufficient transparency and fragmented systems can lead to low relevance on carrier tender invitations and inefficient alignment with shippers’ service preferences. Negotiating efficiently and fairly is also a challenge due to the lack of standardised data sets, which hinder like-for-like comparisons and make it difficult to consider factors beyond price, such as sustainability and service levels.

Transporeon’s Freight Marketplace addresses these challenges head-on with a new solution designed to transform logistics procurement and redefine how companies buy, sell, negotiate and contract. Its key benefits include:

● A central location for deal-making: Freight Marketplace unites carriers and shippers ‘under one roof’ to do business based on their specific needs, capabilities and requirements. It taps into Transporeon’s extensive network of 1,400+ shippers and 158,000+ carriers for instant scale, creating a definitive catalogue of buyers and sellers.
● Simplified negotiations: Freight Marketplace uses advanced algorithms to simplify negotiations and optimise the procurement process.
● Multi-dimensional negotiations that factor in sustainability: Negotiations between shippers and carriers often focus solely on price, disregarding other factors such as volume, lead time and sustainability. Freight Marketplace solves this challenge, enabling shippers and carriers to factor pricing, volume, CO2 emissions and more into negotiations. Buyers can prioritise low-emission options, while sellers have a platform to showcase their efforts in reducing emissions.
● Enhanced visibility and transparency: Freight Marketplace allows logistics providers to build comprehensive profiles that include their expertise, services, performance metrics and fleet data. To establish transparency, it blends self-declared facts with third-party verified information and real-world insights from the Transporeon platform. Shippers have similar profiles, enabling both parties to search for partners that precisely match their specific requirements, ensuring a smooth matchmaking process.

Platform neutrality

Freight Marketplace drives value for both buyers and sellers through neutrality, ensuring an environment where all players can benefit equally:
● Buyers benefit from pre-structured, standardised data that simplifies finding new partners through high-quality profiles. Freight Marketplace makes it easy to access fair pricing and optimise decisions based on other factors such as volume, lead time, and sustainability.
● Sellers gain access to a broader range of shippers and mini tenders, allowing them to win new business. Since every event is structured the same way, sellers can also evaluate opportunities more efficiently, meaning they no longer need to decipher shipper-specific jargon or endless Excel table names.

Stephan Sieber, CEO at Transporeon, said: “Finding reliable partners, aligning capacity and securing fair agreements is a long-standing industry challenge. That’s why we built Freight Marketplace to take freight procurement to the next level. At its core, our new solution is a one-stop shop for deal-making, empowering buyers and sellers alike to connect, negotiate and close new business. This is supported by advanced algorithms, full transparency and a focus on sustainability.”

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