Supply Chain Commerce Solutions on Google Cloud

Manhattan Associates Inc., a global leader in supply chain commerce, has announced an expanded go-to-market (GTM) partnership with Google Cloud. All Manhattan Active® solutions are available on Google Cloud Marketplace, enabling customers to accelerate their digital transformation success. This expanded alliance will enable customers to easily procure, deploy and manage Manhattan’s award-winning, cloud-native supply chain execution, planning, and omnichannel commerce solutions.

“We’re excited to deepen our partnership with Google to bring our solutions to a larger user base through Google Cloud Marketplace, enabling greater agility, visibility, and resilience to supply chain commerce. In today’s dynamic market, cloud-driven flexibility isn’t just an advantage—it’s essential for business success,” said Eric Clark, President & CEO, Manhattan Associates. “Manhattan’s deep expertise in supply chain technology coupled with Google’s powerful, scalable infrastructure is perfectly placed to deliver AI-driven solutions.”

Key benefits of this expanded partnership include:

1. Speed to Value – Customers will be able to simplify billing, streamline procurement, and leverage Manhattan spend towards existing Cloud purchase commitments.
2. Accelerated Digital Transformation – Manhattan Active solutions are natively integrated into Google Cloud, driving agility in supply chain and omnichannel commerce operations. They are optimised to run with fast deployment and high performance, reliability and security.
3. AI Innovation at Scale – Customers will have access to advanced AI-driven insights, automation, productivity, and experience improvements, leveraging the latest AI technologies across their supply chain commerce operations.

“Bringing Manhattan Active to Google Cloud Marketplace will help customers quickly deploy, manage, and grow their supply chain commerce solutions on a trusted, global infrastructure,” said Michael Clark, President, North America, Google Cloud. “Manhattan Associates can now securely scale and support customers on their digital transformation journeys.”

Manhattan has partnered with Google Cloud for many years to transform supply chain capabilities for businesses worldwide. Manhattan Active Platform utilises an extensive array of services, including Google Kubernetes Engine (GKE), Google Cloud SQL, Google PubSub, Google Interconnect and Google Big Query. Our joint customers can enjoy the benefits of low latency connectivity with Google services and a secure data interchange.

Additionally, the newly announced Manhattan Agent FoundryTM is engineered using Google Agentspace technology and the Vertex AI platform. Our customers will have the benefits of Manhattan AI Agents being available in their own Google Agentspace allowing a seamless agentic execution across their enterprise applications.

similar news

Google’s Logistics Partner of the Year Announced

 

Google’s Logistics Partner of the Year Announced

Manhattan Associates Inc has received ​the 2025 ​Google Cloud Partner of the Year Award for Supply Chain and Logistics. This prestigious award highlights Manhattan’s role as a​n​ innovator within the Google Cloud ecosystem, its commitment to driving customer success, and its pioneering application of Agentic AI and Generative AI (GenAI) within the Manhattan Active® Suite over the past year.

“Google Cloud’s Partner Awards recognize partners who have created outsized value for customers through the delivery of innovative solutions and a high level of expertise,” said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. “We’re proud to announce Manhattan Associates as a 2025 Google Cloud Partner Award winner and celebrate their impact enabling customer success over the past year.”

“We are honored to be recognized as Google Cloud’s 2025 ​Business Applications Partner of the Year Award for Supply Chain and Logistics​,” said Sanjeev Siotia, executive vice president and CTO, Manhattan Associates. “This award is a testament to the deep collaboration between Manhattan and Google Cloud, as we work together to bring cutting-edge cloud infrastructure, data analytics, Agentic AI and GenAI capabilities to our joint customers. We look forward to continuing this partnership and driving the future of resilient, AI-driven supply chains and omnichannel commerce.”

At the core of Manhattan’s AI-powered innovations is Manhattan Active® Assist; an intelligent, contextual GenAI assistant designed to transform how users interact with the Manhattan Active solutions. Included with all Manhattan Active subscriptions, Manhattan Assist provides a natural language summary of how applications are currently configured and gives instant, accurate responses to questions about product functionality, API structures and more, across multiple personas, roles, and functions.

Manhattan Active® Maven is the company’s Agentic AI offering – an AI powered agent infused with order, payment, store location, and product availability information to deliver personalized, contextual customer service, akin to those delivered by human agents. Built on an Agentic AI platform and Google Gemini models​, Manhattan Active Maven is easy to implement and embeds seamlessly with websites and mobile applications, deflecting customer service inquiries, while boosting customer satisfaction and loyalty.

“Manhattan Active Assist and Manhattan Active Maven showcase the real-world power of AI in supply chain and logistics, driving unprecedented levels of personalization, productivity, and cost-savings. Manhattan’s continued partnership with Google Cloud enables us to deliver scalable, resilient and innovative solutions that address the complex challenges of modern supply chain networks,” Siotia finished.

Recently, Manhattan and Google Cloud collaborated on the second edition of the Unified Commerce Benchmark—the industry’s only analysis of unified commerce in specialty retail based on real-world purchases, returns, and customer interactions across digital and physical channels.  The 2025 edition revealed the common attributes of the most successful retailers, tangible retail best practices, and key opportunities to enhance customer value through modernized operations.

Read Similar…

BIFA Freight Service Awards Winners Revealed

CMA CGM and Google AI Partnership for Shipping and Logistics

CMA CGM and Google today announced a strategic partnership to accelerate the integration of artificial intelligence (AI) across CMA CGM’s operations worldwide.

By leveraging Google’s proven AI solutions and insights from experts, CMA CGM will help empower its employees’ decision-making. In fact, every program and tool developed within the partnership will be designed to assist users in their decision-making processes across several key workflows.

This comprehensive collaboration aims to revolutionize shipping by enhancing efficiency, responsiveness, and adaptability to market fluctuations and disruptions, resulting in faster and more responsive customer service. As part of the partnership, CMA CGM will actively seek to optimize vessel routes, container handling, and inventory management to ensure efficient and timely delivery of goods while minimizing costs and carbon footprints.

CEVA Logistics, the logistics arm of CMA CGM, will pioneer the data-driven future of logistics, focusing first on warehouse smart management aimed at better operating its 10.3 million square meters of warehouse space. The smart management tool, built on Google technology, will allow CEVA Logistics to better anticipate and plan its operations thanks to an enhanced volume and demand forecasting.

The partnership will eventually benefit all CMA CGM associates thanks to dedicated high-impact training sessions at TANGRAM, the Group’s excellence centre for learning and innovation. This collaboration is part of CMA CGM’s overall strategy to transform its business through AI innovation. It follows key moves such as CMA CGM’s investment in Mistral AI, PoolSide, and Dataiku, as well as the launch of open science lab, Kyutai.

Rodolphe Saadé, Chairman and CEO of CMA CGM, stated: “I am pleased to announce this global partnership between the CMA CGM Group and Google to accelerate AI adoption across our operations. This collaboration aligns with our digital roadmap and investments, marking a crucial step in our transformation strategy. Together with Google, we will lead the digital revolution in shipping, logistics and media, optimize our processes, and enhance our competitive edge. We are committed to driving innovation with tangible benefits for our staff members and our customers”.

Sundar Pichai, CEO of Google and Alphabet, said, “by combining CMA CGM’s deep expertise in shipping and logistics with Google’s AI tools and secure infrastructure we can help CMA CGM digitally transform its own operations and those of its customers. This partnership is a prime example of how AI can assist employees, improve outcomes for customers, and revolutionize industries.”

read more

CMA CGM Completes Tender Offer to Acquire CEVA Logistics

 

Subscribe

Get notified about New Episodes of our Podcast, New Magazine Issues and stay updated with our Weekly Newsletter.