Tag: IT

Global logistics powerhouse DHL Express deployed Pixis’ codeless AI technology to boost demand generation and observed a 35% increase in clickthrough rates within the first month. The logistics leader, which leverages multiple channels for customer acquisitions, has been making strides in harnessing AI, as the scale of its campaigns grow globally.

Pixis’ codeless AI infrastructure enabled DHL Express to continuously monitor campaigns and scale growth by exploiting market trends at the right time, contextually targeting the right audiences through real-time AI-led insights, and serving them with the relevant creative recommendations at the right time. When campaigns were underpinned by AI insights the brand was able to four times as cost efficient as its prior approach. DHL Express also observed an uptick in the quality of leads generated by tapping into previously unexplored high-intent audience groups.

Sanup Pillai, Global Head of Digital Marketing & Martech at DHL Express, said: “We found Pixis to be a non-biased infrastructure with powerful cross-platform capabilities. We were able to easily integrate Pixis into our marketing channels, CRM, and attribution platforms to begin deriving insights and initiate appropriate actions. We were able to quickly reach the right audience at the right time, and at scale – allowing us to free up resources to concentrate on strategy and other key value-addition efforts.”

Pixis believes that easy AI deployment and intuitive user flows are essential factors in democratising AI for marketers. Having solved those problems through their novel plugin deployment method, the company also focuses on educating and guiding users to steer the AI on their own.

Sanup added: “When it comes to adopting any new technology, integration and active usage are the usual hurdles to overcome. With Pixis, we had none of those teething troubles. We were able to deploy the codeless AI within minutes through a plugin and the AI was activated.”

For DHL Express, bridging the strategy-execution gap entailed shifting away from manual campaign monitoring and optimisation, adjusting and fine-tuning budgets, and recalibrating the outcome of campaigns across channels. Pixis’ codeless AI infrastructure enabled DHL to effortlessly scale campaigns without increasing marketing spend through AI-led predictive analysis and real-time recommendations.

Introducing Pixis’ codeless AI to their tech stack has enabled DHL Express to reduce manual dependencies across their demand-generation efforts. Moreover, given that the Pixis AI is self-learning and highly adaptable, DHL plans to apply it more broadly. In his concluding note, Sanup said: “We are pleased with the results and we look forward to leveraging AI for more global campaigns.”

“DHL maintains its position as a global leader in the logistics domain by adopting and fusing advanced technologies in its business approach,” expressed Neel Pandya (pictured), CEO – EMEA & APAC at Pixis. “DHL’s growth and tangible outcome is a testament of how AI can positively impact businesses as a whole. It’s been immensely rewarding to witness DHL’s journey with the Pixis AI infrastructure.”

New research carried out by cyber crime expert FoxTech has revealed that the five UK industries with the weakest cyber security – and therefore most at risk of a cyber security breach – are mechanical and industrial engineering (with a CyberRisk score of 59.1), environmental services (57.8), furniture manufacturing and installation (56.8), logistics and supply chain (56.5), and construction (56.2).

The research is based on analysis of 9,500 companies in the UK, and used a CyberRisk score, a diagnostic tool which calculates risk using publicly available information and an analysis of a wide range of cyber security indicators. Companies with scores of 25 or less are considered to be at a low risk of attack, while scores of over 50 demonstrate a high risk. FoxTech’s report found that other industries with scores over 50 included higher education (56.0), accounting (55.2) and hospitals and healthcare (53.4). Scores higher than 75 indicate an extreme risk of attack.

Anthony Green, CTO and cyber crime expert at FoxTech, explains more: “We audited thousands of UK companies across a wide range of sectors and found that while industries such as financial services, aviation and government administration had a lower risk of falling victim to a cyber crime, many other industries were not doing enough to protect their systems from attack.

“It is encouraging that no sector averaged at an extreme risk of attack, with a score more than 75. This is reflective of many businesses’ increased investment in cyber security in the past year. However, a score of over 50 still demonstrates a high vulnerability to cyber crime, so it is concerning that many of the UK’s key industries fell into this bracket.”

What common security issues did FoxTech’s report identify? Green explains: “It’s not that organisations don’t care about having good cyber security, but that they are unaware that their IT infrastructure contains weaknesses that make them a potential easy target for hackers.

“Companies often don’t realise that their anti-virus or endpoint protection software is incorrectly configured, or simply not robust enough to stave off an attack. Another common misconception is the belief that you are safe from attack if you use cloud-based services, rather than an internal server. This is not the case – in fact, 46.3% of the companies we surveyed were using a public cloud provider, but many were still at a high risk of attack.

“Inadvertently leaving assets exposed to the internet is another big issue. Some businesses we surveyed had databases visible to the internet, and over 40 companies had a camera accessible from the internet!

“Sometimes, an organisation can be exposed by something as simple as poorly managed user accounts or using out-of-date software and obsolete or end-of-life technology – as was the case with 4.7% of businesses we surveyed. Email filtering is also a vital aspect of any good cyber security strategy. Only 55.4% of companies we surveyed has email filtering in place, and just 13.7% had DMARC correctly configured to prevent email spoofing attacks.”

Green highlights that hacking is a gradual process, and not something that happens overnight. On average, hackers will spend 207 days between breaching a company’s IT security and exploiting it.

“The fact that hackers are going undetected for so long shows that businesses usually have plenty of time to detect intruders and prevent a cyber attack from occurring – if they know where to look.”

The answer? Green says: “The best thing to do for any company is to arrange a cybersecurity audit of their IT systems, processes and procedures. This won’t necessarily be through their IT provider, but via an independent cyber security company that is set up to focus fully on cyber security and can protect businesses and their customers on a much higher level. A good audit will involve vulnerability scanning – also known as ethical hacking, where a cyber security expert tries to enter your system, just as a malicious hacker would, but with the intention of helping you find and fix your security weaknesses before they are exploited by a cyber criminal.

Companies interested in finding out their own CyberRisk score to get an immediate indicator of how high or low their security risk is are invited to order this for free from FoxTech.