Survey reveals channels to online success

Pitney Bowes Inc., a global shipping and mailing company that provides technology, logistics and financial services, has released new data from its BOXpoll survey revealing key insights for UK retailers selling to US consumers. The findings demonstrate the sustained effectiveness of Search (e.g. Google, Bing) and online marketplaces.

Almost one in three (30%) US online shoppers surveyed say they are most likely to discover UK brands through these two channels, while one in four (24%) discovers British brands through advertising on Facebook.

The BOXpoll survey questioned 400 US-located online shoppers who purchased from UK brands in the past six months. Almost half (48%) the shoppers aged 57 to 75 years – the ‘baby boomer’ generation – find UK brands through marketplaces such as eBay and Etsy.  More than one in four (27%) Generation Z buyers find UK brands through TikTok advertising, while Facebook advertising leads 26% of Baby Boomers and one in four (25%) millennials to discover a UK brand. One in three (34%) shoppers aged 41 to 56 (Generation X) say they discover British brands through YouTube advertising.

Influencers are more popular with millennials and Generation Z than any other age group. Almost one in five millennials is most likely to find UK brands through Instagram influencers (19%) or TikTok influencers (18%). Generation Z respondents are also responsive to influencers, with 12% discovering UK brands through Instagram influencers and 16% through TikTok influencers. Although these are the groups more driven than other age groups by influencers, Search remains their most common way of finding British brands, as cited by 30% of millennial respondents and 29% from Generation Z.

The latest survey follows BOXpoll data released in May which found one in four (25%) Generation Z shoppers and more than one in five (22%) millennials in the US buy from UK online retailers at least once a month, presenting an exciting new revenue stream for UK sellers.

Georges Berzgal, Senior Vice President International – Pitney Bowes Global Ecommerce, said: “The size of the US market and the appeal of British brands present a fantastic growth opportunity to UK retailers, but sellers must laser-focus their sales strategies and provide an outstanding cross-border delivery experience with fully-landed costs, real-time tracking and estimated delivery dates in order to succeed.”

Preferences by generation

Generation Z (born between 1997 and 2012)

Search is the most commonly stated channel for younger US consumers to discover UK brands, cited by 29%, followed closely by TikTok advertising (27%). 21% say they find brands through YouTube advertising, and the same percentage discover UK through personal recommendations. One in five (20%) US Generation Z shoppers is introduced to UK brands through online marketplaces. 16% find brands through TikTok influencers and the same number through YouTube and Facebook advertising.

Millennials (born between 1981 and 1996)

30% of US millennials in the poll find UK brands through Search, 29% through marketplaces and one in four (25%) is influenced by Facebook advertising. 21% cite YouTube advertising, and 19% find UK brands through Instagram influencers or TikTok advertising. 18% say their purchases are generated by TikTok influencers or Instagram advertising.

Generation X (born between 1965 and 1980)

YouTube advertising is the most popular channel in introducing Generation X buyers to UK brands, cited by more than one in three (34%). Search and Facebook advertising were cited by 30%, and 27% cited online marketplaces. One in five (20%) were influenced by Instagram adverts. 17% cited recommendations from other people, and 14% were driven by TikTok advertising. Influencers had less impact on this group, with 12% saying Instagram influencers drove their purchases, and 8% citing TikTok influencers.

Baby Boomers (born between 1946 and 1964)

Almost one in two (48%) in the BOXpoll survey find British brands through online marketplaces. Nearly one in three (29%) find UK sellers through Search, and more than one in four (26%) through Facebook advertising. 15% discover them through recommendations from other people.

The data is announced following the recent launch of Designed Cross-Border services from Pitney Bowes, created to make ecommerce logistics easier for UK retailers and helping them to deliver a cross-border experience to the US and Canada, which replicates the best domestic experience.

 

Automated inventory tracking by drone 

PFS, a premier e-Commerce order fulfilment provider and business unit of PFSweb, Inc., has formed a partnership with Vimaan, a technology provider delivering computer vision-enabled solutions for warehouse inventory tracking, control, and management.

Initially, PFS is integrating Vimaan’s StorTRACK AIR, the first-of-its-kind self-flying warehouse drones, to automate inventory tracking activities within one of PFS’s Memphis (US)-based fulfilment operation that stores and picks, packs, and ships inventory for premier brands. Scanning inventory from the ground to the ceiling, the robots capture up to 1,500 locations per hour and deliver highly accurate inventory status details to the PFS Warehouse Management System (WMS). The implementation of this solution will improve the accuracy and traceability of client product inventory across PFS’ fulfilment centres.

“With the rise in demand for multi-node fulfilment operations, it’s more critical than ever to track inventory more efficiently across our facilities,” noted Jon Gardner, Senior Vice President of Fulfilment Operations at PFS. “Vimaan’s technology allows us to implement real-time tracking against our WMS more accurately, efficiently, and safely. It also enables PFS to deploy immediate investigation and adjustments to improve accuracy and responsiveness for our clients. The implementation of this technology means another step forward for PFS’ efforts to drive innovation across our facilities in support of our clients’ e-Commerce operations.”

“We believe near real-time 100% inventory accuracy and visibility across the entire warehouse is attainable. PFS is not only ahead of the curve by being one of the first in the industry to utilise this ground-breaking technology, but they’re also a valuable partner to us as we continue to innovate our technology and solutions,” noted S.K. (“KG”) Ganapathi, Vimaan Founder and CEO.  “We expect PFS to gain significant efficiencies during the cycle count/receiving and packing audit processes, resulting in the same significant savings other clients have seen using this technology.”

The technology is being initially deployed at a single location within PFS’ Memphis-based fulfilment campus with current plans to roll out to remaining global fulfilment centres through 2023.

“The deployment of this technology is another key step in our planned innovation roadmap,” commented Zach Thomann, COO and President of PFS. “We are continuously looking at additional methods to produce more efficient e-Commerce fulfilment operations, such as autonomous mobile robotics, goods-to-person systems and advanced scanning technology. We have opportunities to improve our inbound receiving, put-away, quality inspection and shipping processes by deploying these types of solutions and will continue to explore additional capabilities that will benefit our clients. Vimaan has been a great partner to help us achieve these objectives with technology and consultation.”

Transporeon rolls out Carbon Visibility tool

After successful Alpha and Beta stages, Transporeon – a leading European Transportation Management Platform – is rolling out its pioneering Carbon Visibility tool to all customers worldwide.

Through an automatic update on the Transporeon platform, every Transporeon customer will now have access to functionality that can transparently and efficiently measure, reduce, report and benchmark the greenhouse gas emissions (GHG) from their transports. This value-added service is provided as an integral part of all transports executed and processed via Transporeon and is accessible to all customers on its platform

Any transports from third-party sources can also be uploaded to the platform in order to have all global transports reported in a single source of the truth. Transporeon’s Carbon Visibility dashboard calculates CO2 emissions across all modalities and transport flows.

Transporeon says the benefits of its Carbon Visibility Dashboard include:

  • An holistic four-step approach enables measuring, benchmarking, reducing and reporting in parallel
  • Calculation builds on real-time and primary data, making Transporeon the first provider of primary data for CO2 calculation on the market at large scale
  • An interactive dashboard and actionable insights in one application
  • Automated measurement of Scope 3 emissions well-to-wheel, bottom-up, transport by transport, fully compliant with the GLEC framework

“The accurate tracking and reporting of current emissions – along with the ability to manage future emissions – is vital to enabling a more sustainable supply chain. For quick progress on the road to climate-neutral commercial transport, digitalisation will be a game-changer,” says Transporeon’s CEO Stephan Sieber. “All our customers require visibility on their carbon emissions, with the addition of this vital feature we’re giving all customers in our network the ability to make smarter, ‘greener’ decisions based on real-time, accurate data.

 

New release is “cutting edge” of voice technology

  • With the release of the new LYDIA Voice 9, Ehrhardt Partner Group (EPG) says it is extending its technological leadership in the voice industry. The latest version of the innovative voice solution now offers an additional unique feature, recognising multiple languages in real time and in parallel.

    This is made possible thanks to multithreading, which enables voice recognition to be processed in parallel on numerous processor cores. The way in which computing power is distributed also ensures even greater voice recognition while also saving energy and allowing for a more efficient use of hardware.

    With LYDIA Voice 9, EPG says it is once again underlining its role as a technological leader in the voice industry. The main feature of the new release is its multi-language recognition. LYDIA Voice is now capable of recognising multiple languages in parallel and in real time – a unique innovation on the voice market. This new development has been made possible thanks to multithreading, which enables several processor cores to be used simultaneously.

    Since version 8, LYDIA Voice has worked on the basis of neural networks and deep learning. For the first time, this new release enables numerous neural networks to be used in parallel to process voice recognition. This results in even quicker and more accurate voice recognition. LYDIA Voice is now also capable of recognising several languages in parallel.

    Multi-language recognition

    “LYDIA Voice now recognises several languages at the same time,” says Tim Just, CEO Voice Solutions. “While the solutions of other providers require users to undergo complex voice training, LYDIA Voice has not required any voice training at all for a number of years now. And now our solution is immediately able to recognise several languages at the same time. This means that the onboarding process is even quicker for non-native speakers and they can be deployed more flexibly.”

    The advanced voice recognition capabilities offer a great number of advantages. Order pickers who have not yet mastered the local language have the option of simply working in their own mother tongue. As there are no language barriers, they can work productively right away and can be deployed quicker for various voice-led processes.

    With LYDIA Voice 9, EPG has laid the foundation to use modern hardware as effectively as possible. Thanks to multithreading, computing power can be optimally distributed across several processor cores. This leads to a reduced energy consumption of the devices being used.

    “LYDIA Voice 9 enables modern hardware platforms to exploit their full potential and achieve maximum computing power thanks to the seamless interaction between software and hardware – and all this with optimised energy management,” explains Just.

    EPG has also developed what it describes as the perfect hardware for LYDIA Voice in the shape of the new VOXTER Vantage VT5 mobile voice computer. In addition to high-performance components, the VOXTER Vantage VT5 comes equipped with the voice-optimised enterprise operating system Android Industrial+ and guarantees additional benefits in terms of voice recognition performance, data security and WiFi performance. The overall package offers three times faster voice recognition than previous versions.

    Moreover, EPG continues to ensure hardware independence for LYDIA Voice 9, as multi-language recognition is also supported with the devices of other manufacturers. This means that customers still enjoy maximum flexibility when choosing their hardware.

    Expanded language portfolio

    The new LYDIA Voice 9 release is rounded off by an expansion of its language portfolio, which now includes more than 50 directly available languages.

    “Our aim is to offer the best overall package on the voice market. In the last 12 months alone, more than 20,000 voice users made the switch from various other solutions to LYDIA Voice. Customers from across the world have reported productivity increases of 7-15% after switching from other voice systems to LYDIA Voice. We are confident that with LYDIA Voice 9, we have reached another milestone in the development of voice solutions – and will continue this successful trend in future,” Just adds.

     

Trans.eu launches private freight exchange

Logistics platform Trans.eu has developed a new haulage freight exchange, called Private Freight Exchange, which enables freight forwarders to invite hauliers to their own secure and private digital space, communicating directly with their trusted transport service providers.

The platform, which speeds up communication between forwarders and hauliers that have already established a positive working relationship, was developed by Trans.eu in direct response to customer demand.

For large forwarders, Trans.eu has also developed the Corporate Freight Exchange, which enables the management of freight allocation and service providers across a corporation’s network.

“With our new Private Freight Exchange platform, we are closing the gap between the contract and spot markets,” said Aleksandra Marszałek (pictured), Chief Executive Officer (CEO), Western Europe, Trans.eu.

“With the solution, freight forwarders and shippers can quickly and easily set up a private freight exchange with their individual haulier network and use our proven tools for efficient cooperation.”

Hauliers registered on the Trans.eu platform can also use its Loads2Go mobile app, which greatly improves communication by providing easy access to freight offers and the ability to respond rapidly from any location.

Trans.eu can expand a client’s Private Freight Exchange database to include any number of trusted hauliers.

The platform helps to actively onboard hauliers and proposes transport companies that operate on the requested routes and meet set security criteria. Furthermore, parameters for largely automated freight assignments can also be stored in the Private Freight Exchange.

Trans.eu developed Private Freight Exchange in reaction to the increasing demand from forwarders for greater security, digitisation and the need to be able to conduct freight offer processes in a non-public arena.

Trans.eu also identified that hauliers were more willing to do business with a forwarder they already know.

“Private Freight Exchange is a solution that we developed after a thorough analysis of our customers’ needs,” said Marcin Haładuda, Global Business Development Manager, Trans.eu.

“We are convinced that the private freight exchange can not only solve problems such as working with unknown contractors and slow email/telephone based communication but also boost the ability of European haulage to operate in a far more sustainable way.”

Private Freight Exchange also allows market price comparison and can easily interface with existing transport management systems eradicating the need for any manual data inputting.

Körber acquires enVista’s omnichannel platform

Körber has signed a definitive agreement to purchase enVista’s Enspire Commerce platform and its Freight Audit and Payment (FAP) service. enVista’s capabilities expand Körber’s portfolio to enable businesses to deliver upon ever-increasing consumer expectations in today’s highly competitive omnichannel landscape.

Meeting today’s consumer expectations requires digitisation and integrated processes from order capture through to final delivery. With this acquisition, Kӧrber becomes a single, global provider of omnichannel commerce, fulfilment and transportation software. By combining Kӧrber’s unique depth of software with enVista, organisations have a simple, compelling means of aligning and digitising commerce and supply chain operations end-to-end.

“Körber is the trusted fulfilment and distribution technology partner for thousands of organisations worldwide,” said Chad Collins CEO Software, Körber Business Area Supply Chain. “Acquiring enVista’s commerce platform enables our customers to manage the life cycle of the order from multiple demand sources and network-wide inventory. The freight audit and payment service provides a single source of transportation visibility and tracking typically not available in ERP or TMS solutions. This, with the addition of enVista CEO Jim Barnes and 400 commerce and transportation experts, furthers our ambition to be a global supply chain software champion through an integrated solution suite.”

enVista’s Order Management System (OMS), part of the Enspire Commerce platform, enables order visibility across channels and actionable data. These capabilities are heightened when used in tandem with Kӧrber’s fulfilment solutions. As a result, customer demands are met in real time. Furthermore, the microservices-based, API-first, headless architecture enables rapid integration and scale – once again bolstered when integrated with Kӧrber’s cloud-based solutions.

The full functionality of enVista’s Enspire Commerce platform goes beyond OMS. It spans order orchestration, enterprise inventory availability, store fulfilment, customer care, dropship, marketplaces, subscriptions, product information management (PIM), point of sale/mobile point of sale (POS/mPOS), mobile fulfilment and shipment experience management.

enVista’s FAP service will complement the business’ OMS and WMS capabilities to provide unparalleled new levels of last-mile profitability, control, intelligence and customer experience. By providing a single source of transportation visibility while simultaneously optimising and governing transportation spend, enVista and Körber empower tomorrow’s supply chains to fully unlock the value of their transportation activities.

“Leading retailers, distributors and brands realise commerce and supply chain solutions must integrate and digitise,” said Jim Barnes, CEO at enVista. “Our next-generation omnichannel commerce and FAP solutions, combined with Körber’s order fulfilment capabilities, deliver the seamless omnichannel brand experiences consumers expect. Körber’s global sales, implementation and support capabilities will strengthen enVista offerings, providing new levels of value, competitive advantage and market momentum. I look forward to bringing my 30 years of experience in supply chain and commerce to the team.”

The transaction is subject to customary closing conditions and regulatory approvals.

Blockchain technology as a transformational force

The global logistics industry, worth $8.5tn, is the backbone of economies and thriving commerce, writes Anurag Bhatia (pictured), Senior Vice President and Head of Europe at Mphasis. Throughout the pandemic, the industry was relied on for the distribution of crucial vaccines, which proved a useful gauge of the effectiveness – and weaknesses – of supply chains. We also saw how the supply chain crisis throughout Europe in 2021 hit businesses and industry.

It’s vital that companies in the space adapt to the new digital era and stay agile enough to handle sudden market shifts or changes in demand. This necessitates adopting innovation to address industry challenges, instil greater transparency and optimise operations.

The advent of Web 3.0 signals the further evolution of distributed ledger technologies, most notably blockchain. The blockchain is ideally placed to resolve logistics and supply chain management pain points, and can have a transformational effect on business models and the future of logistics.

Addressing key supply chain challenges

One of the top challenges faced by the logistics industry is the lack of transparency and traceability involved in commercial freight. This not only causes inaccuracies and delays but can also lead to cost and reputational consequences for businesses.

As the market grows, so does the supply chain and its complexities when it comes to planning and maintaining the storage and delivery of goods to successfully meet the demands of the end customer. There’s a pressing need to implement more streamlined processes to optimise these activities, made all the more difficult by the many different geographies, local regulations and administration, payments and various other stages of getting goods from point A to B.

Ensuring on-time deliveries requires keeping on top of vast amounts of documentation, inventory management and route optimisation. In an increasingly digitalised world, as data sets become bigger, companies also face new threats such as data leakage, privacy concerns, fraud and the need to spot counterfeit goods fast. In fact, cargo loss is costing the industry $50bn per year globally.

Evidently something needs to change, and many logistics leaders are turning to the power of technological innovation to address roadblocks and boost operational and cost efficiencies, transparency and resilience in the face of a fast-moving market. Blockchain technologies can play a significant part in facilitating this much-needed change.

Blockchain brings compelling benefits

A core advantage of the blockchain is its ability to bring a previously unattainable level of efficiency and productivity in shipping and deliveries. It can aid the automation of manual activities and the entire procurement process, to eliminate the likelihood of human error and optimise workflows, thereby reducing the costs and time associated with cumbersome administrative processes.

It can speed up and streamline the exchange and verification of documents, tariffs, payments and invoicing, verification of ownership, quality checks and more, providing a ledger of all relevant data. Previously, these processes fell to manual efforts and exposed supply chains to risks of fraud, mistakes, and delays. Through the application of smart contracts, blockchain solutions fully automate all supply chain agreements, which also helps with dispute resolution between parties.

Another principal benefit of the blockchain is that it enables end-to-end real time tracking of locations, product movement and fleet performance, through shared access to data and digital documents for all participants along the supply chain.

Further, the immutable nature of the blockchain, which is based on cryptographic algorithms, can facilitate verifiable, fully traceable transactions and has far greater security credentials than other networks. While other systems tend to be centralised – meaning they are left open to attacks and modification – blockchain-based solutions offer a decentralised and tamper-proof way to record important information on a distributed ledger. This maintains the integrity of data stored on the series of ‘blocks’ on the chain, which cannot be compromised or corrupted, boosting firms’ ability to manage risk and comply with data protection regulations.

Instilling trust & transparency into operations

By leaning on the power of the blockchain – particularly when paired with the capabilities of other innovations in AI, machine learning and IoT – logistics businesses can drive greater supply chain transparency. Through better access to information, and a verifiable record of each stage in the shipping and delivery process, they can spend less time validating goods, lower the cost implications of counterfeit or mis-placed products, reduce duplication and improve compliance and reporting.

Furthermore, businesses can maintain more control over data and better communication between multiple parties. This allows more attention to be directed to making the best use of data to identify opportunities for even greater efficiencies, and insights that can add real value to businesses. This can cultivate trust and a solid track record that reflects on customer satisfaction, thereby strengthening companies’ competitive edge and resilience.

In the global logistics and transportation industry, the blockchain market is set to grow by almost $889m by 2025 compared with 2021. Despite being at a fairly early stage of adoption within logistics, awareness of the benefits of blockchain is growing. Major players, including MAERSK and Amazon, have already integrated it into their operations to improve supply chain visibility and accelerate the shipping process, and the rest of the market should follow in due course.

Embracing blockchain has the potential to fundamentally transform the logistics industry, unlocking greater value and propelling it to the next level of its tremendous growth trajectory.

 

Descartes helps Blue Sky grow e-Commerce

Descartes Systems Group, a leader in uniting logistics-intensive businesses in commerce, has announced that New Mexico-based grocery and convenience item distributor Blue Sky Distribution is managing rapid e-Commerce growth and extreme peaks in order volumes using the Descartes OzLink Mobile Warehouse solution.

Fully integrated with NetSuite ERP, the Descartes solution helped Blue Sky to scale fulfilment while leveraging granular operational data to optimise returns management, sales forecasting and warehouse staff retention initiatives.

“We pride ourselves on providing customers with quality products and premium services – delivering goods on time and maintaining high fill rates to satisfy customer expectations,” said Robert Poole, CEO and President, Blue Sky Distribution. “As our e-Commerce business began to skyrocket, especially during intense seasonal spikes in demand, the Descartes solution allowed us to manage the growing volume and ensure a positive customer experience.

“Using Descartes OzLink, we replaced manual picking with mobile, barcode-enabled fulfilment workflows that increased efficiency, boosted performance and ensured the right items, in the right quantity, leave our warehouse in a timely manner. We also now have deep operational visibility into critical picking, receiving, and returns data – such as category and vendor fill rates, and insights into how many orders each employee picked – to improve inventory control, forecast more accurately, and enable us to offer incentive-based remuneration to warehouse staff to bolster retention.”

Descartes OzLink Mobile Warehouse helps distribution-intensive companies streamline and scale the order fulfilment process to drive growth and manage peak season volumes while minimising warehouse costs. With efficient and accurate order picking, companies reap the rewards of increased productivity and an elevated customer experience.

“We’re pleased to help Blue Sky effectively scale its fulfilment operations for its rapidly expanding ecommerce business,” said Troy Graham, Vice President, Ecommerce at Descartes. “Our growing suite of e-Commerce solutions facilitates logistics excellence from sale to delivery, helping distributors and retailers grow e-Commerce revenue and profitably scale their warehouse and shipping operations.”

 

ELOKON introduces smart products at IMHX

Since the last IMHX and during the pandemic, ELOKON’s engineers have been busy developing new additions to its range of assistance and fleet management systems, and the team is looking forward to showing how these can improve safety and efficiency in the warehouse on Stand 5E55.

Exhibits will include the ELOfleet cloud-based fleet management system, which works with mixed fleets and offers benefits such as optimised fleet size for reduced operational costs, significantly fewer truck-on-truck accidents and enhanced protection of the workforce. Central document and battery management systems are new functionalities which are included in the latest variant of ELOfleet.

ELOKON will also be introducing ELOcate – a UWB radio-based Real-Time-Location-System (RTLS), which can track and locate all movements of people, forklifts and AGVs within the warehouse. Should any irregular or risky scenarios occur, ELOcate is able to automatically trigger an alarm. “This system brings a higher level of transparency to intralogistics, and enables warehouse route planning to be optimised, work processes to be made safer and accidents prevented,” said Gavin Tull, ELOKON’s UK Sales Manager.

The driver assistance system ELOshield features new functions such as data analysis. The increased use of automated equipment alongside forklift trucks in busy warehouses and production facilities also prompted the introduction of a new AGV module for ELOshield. Small AGVs can easily be overlooked by larger pieces of equipment and this module is designed to protect them from damage from other materials handling vehicles when they are operating in close proximity.

Tull concludes: “Due to the ongoing automation in warehousing and in manufacturing, there is an ever increasing level of interaction between humans and operated as well as autonomous equipment. Our smart systems are the ideal solutions for enhancing occupational safety whilst maintaining high levels of productivity.”

 

Invar website walks businesses through digitalisation

Invar Group, a leading independent software developer and integrator of advanced warehouse automation, has launched a new website to help guide businesses through the complexities associated with warehouse upgrades and digitalisation projects, highlighting potential areas where advanced technologies can transform operational performance within the fulfilment or distribution centre.

The new format brings together valuable independent insights and technical information on the latest innovative technologies available to the market. As an independent integrator of warehouse technologies Invar Group is well positioned to offer an unbiased approach to finding the optimum solution.

Craig Whitehouse, Managing Director of Invar Group, says: “We are witnessing a technological revolution in the warehouse – AI and robotics is transforming operational performance, particularly around dense storage, order assembly and packing. Our new website aims to help businesses explore the full range of technologies and options available to them – without fear of being limited to choices from a single manufacturer. And our ability to provide clients with the software, integration and controls elements of a project, all in-house and from within the UK, puts us in a strong position to bring together best of breed technologies in a seamless solution.”

Invar Group, headquartered in Cranfield UK, is focused on delivering complete turnkey warehouse automation solutions using advanced technologies such as industrial robotics, AMR goods-to-person solutions, pick-to-light technology, sortation systems, as well as conventional warehouse automation. The Group comprises: Invar Systems, a developer of warehouse control and management systems; Invar Integration, a front runner in solutions design, hardware integration and project management; and Invar Controls, specialists in the design, implementation and maintenance of PLC software and hardware.

Invar Group has supplied systems to many of the world’s leading brands, such as: SuperDry, Games Workshop, Bentley, Coca Cola, and Nike. Examples of case studies on the new website include work carried out by Invar Group for major international brands SuperDry and Pets at Home – with further case studies in the pipeline.

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