Manage Fleets All Day Long

Managers of road transport fleets can have influence not just at the departure and arrival from the depot hub, as David Priestman reports.

“Data and insights lead to action,” Samsara CEO Sanjit Biswas informed attendees at the company’s Go Beyond event in London. He visited 100 Samsara customers last year. By listening to them and understanding how they use the data obtained from the dashcams and sensor technology the company can continue rolling out updates and extensions to its ‘Connected Operations’ platform.

These include a strike alert for low bridges (particularly useful on old British roads); electronic brake performance monitoring; a privacy mode that stops the driver-facing camera monitoring (something that is resisted by some drivers and unions, or just not suitable for a minority of operations); and drowsy driver detection. “We have enough data now for drowsy driver detection,” Chief Product Officer Kiren Sekar told me, “based on a driver’s blank stare, nodding head, closed eyes and/or rubbing eyes.”

Lane departure warning and forward collision warning is being added to the platform too, as well as ‘smart trailers’ real-time GPS tracking, which also monitors trailer brakes and tyre pressures. “All the data is there in a single platform,” Sekar explains, “location, maintenance, charger insights. We can integrate with the trailer manufacturer’s sensors. How do you ensure the driver has the right trailer? We can do that, but if you’re using just the data from the trailer manufacturer you wouldn’t know that.”

Good Drivers Prevail

The ‘virtual coach’ shows the driver camera footage of all alert issues. This is powerful and is used as positive feedback and constructive advice to them. Only 20 per cent of drivers need extra help. 80 per cent are good drivers, but need to avoid any bad habits developing. ‘Connected training’ uses AI to write and create driving courses.

Samsara’s IoT and AI tech is well-suited to be used on electric vehicles as transport firms continue to switch from diesel and petrol commercial vehicles as the challenge of operations is greater with EVs. “Most of our customers are still using ICE trucks and vans,” says Sekar. “EV conversion is a business case, as is saving on fuel. Demand for EVs differs across locations. Safe driving is also more sustainable, of course.”

The platform provides data on everything from severity of speeding, idling to fuel usage and time-on-site, producing a trip summary for managers, who can select advanced custom reports, using up to 9 data points, on things like scope 3 emissions. Samsara aims to have an impact on customer outcomes – running and insurance costs, accidents, emissions and more.

League Table

Paul Duncalf, Director of Safety for Sysco (which owns Brakes food distribution) talked about the roll-out of Samara in its CV fleet. “You need a compelling story to persuade the team to adopt technology. Ours was to reduce serious traffic accidents. Do you want to work for a company that doesn’t want to do that and have that on your conscience?”

What about getting driver buy-in for the introduction of cameras? Sysco had an amnesty for driver misbehaviour for the first few months, except for phone usage. Sysco managers use the tech themselves. “We showed drivers how it works and some footage so they knew why we were introducing it.” Best driver competitions and incentives, all data driven, help with acceptance. “League tables work well psychologically,” he points out. “Start with the alert settings bar set high, rather than for everything. Then lower it to make things tougher,” he advises.

Boardroom Decision

Fraikin’s Chief Digital Officer, Edward Breedveld, describes working with Samara as a ‘partnership’. “It’s open, collaborative and transparent,” he says. “We’re pushy to break boundaries and get things solved and we wanted to get it right first time.” Fraikin has 60,000 commercial vehicles in 10 countries in Europe, providing a full-service rental fleet to its customers, from delivery to maintenance and replacement. The company is still retrofitting its entire fleet with Samsara tech and deploying it on all new vehicles. A boardroom-level decision, with what Breedveld describes as almost ‘military level planning’.

“We need the driver to be happy and they’re in short supply, so we want feedback,” Breedveld states. “Information is key. We show people in real time how Samsara works. Data is needed because decarbonisation is coming.” As fleets switch over the financing and usages of EVs brings concerns around charging, battery degradation and resistance to change. Data from Samsara’s platform provides actionable information to improve user experience and reduce the environmental impact of road freight transport.

France is a challenging market to deploy Samara in Fraikin vehicles. There are legal obstacles around privacy so union backing is required. ”Each market is different,” Breedveld informs. “But in Europe the journey to net zero in road transport and to zero emissions in urban areas is irreversible.”

Samsara’s customers like the fact that the platform keeps moving forward, offering more for them to use it for and learn from. “When one of Fraikin’s fleet customers understand what data can be provided they see the potential,” Breedveld concludes. “The system tells the customer what they didn’t know before. Customers use Samsara for positive reasons, not for ‘big brother’ negative ones. It helps everyone, for example with plummeting mobile phone use. Companies using Samsara can benchmark themselves verses their competitors, favourably.”

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Solve the Driver Shortage

The shortage of professional truck drivers in Europe has been a growing concern, threatening stable supply chains and economic resilience. According to recent reports, Europe might face a professional driver shortfall of over 745,000 as of 2028, a dramatic increase compared to previous years. Women represent less than 4% of all professional drivers in the EU . At the same time, one third of truck drivers are aged 55 or older , worsening the problem as retirements approach. Over 70% of European companies are implementing strategies to attract and retain drivers.

The Challenges in Driver Recruitment

Today’s driver shortage stems from multiple factors:
– Demographics: An aging workforce, with over 30% of drivers aged 55 or older, and few young recruits replacing them.
– Gender Gap: Women make up less than 4% of the workforce, despite representing half of the population.
– Perception Problems: Truck driving is often seen as physically demanding, isolating, or unsuitable for family life, deterring potential candidates.

The industry needs innovative solutions to appeal to a wider talent pool while addressing these misconceptions. This is where personal stories like Tatsiana’s come into play.

A Blueprint for Attracting New Drivers

Tatsiana, a Belarussian truck driver, didn’t start her career on the open road. For much of her adult life, she worked in retail and merchandising, feeling unfulfilled despite stable conditions. However, inspired by friends and family in the trucking industry, she took a leap of faith.

“I found their stories and lifestyle to be inspiring and very different from what I saw in my day-to-day. So I got my C and E category driving license. It took more than a decade to put it to use, but I’m so glad I had planted that seed when I did,” Tatsiana recalls.

Breaking Barriers and Building Confidence

Like many starting out on a new path, Tatsiana’s journey was not without its challenges. After joining Girteka, she gained additional knowledge about the specific demands of international transport. With support from both trainers and fellow drivers, she continued to enhance her expertise and navigate the complexities of life on the road with increased confidence.

“Your wide-eyed stare may betray fear, but your muscles know what they’re doing,” she shares. “Confidence grows with experience, and soon, I even forgot there was a 16-meter trailer behind me.”

The guidance she received, paired with the collaborative and supportive environment fostered by her managers, proved instrumental in her success. “For me personally, one of the key things when it comes to happiness at work is a good relationship with my managers,” Tatsiana observes.

Promoting the Profession Through Visibility

Having visited 21 countries in her first 1.5 years as a professional driver, Tatsiana rates Spain first overall, with the Netherlands being the most beautiful country she’s been to. Exploring Europe, Tatsiana also found a new passion – sharing stories and advice with other aspiring drivers on social media.

“There’s enough negativity surrounding the profession and the many untrue stereotypes floating around,” Tatsiana says. “Having this platform, I know I can bust some myths and hopefully even inspire someone to give trucking a go. Who knows, maybe they’ll also find their own happiness crisscrossing Europe?”

Addressing the Shortage with Personal Stories

Tatsiana’s journey illustrates how the trucking industry can attract and retain a new generation of drivers:
– Targeting underrepresented groups – women, young professionals, and career changers represent untapped potential. Personal stories help break stereotypes and encourage diverse candidates to join.
– Providing robust training and mentorship – programs like the one Tatsiana experienced build confidence and reduce dropout rates among new drivers.
– Promoting the profession creatively – social media, storytelling, and advocacy can shift perceptions and showcase the rewarding aspects of trucking.

By presenting stories like Tatsiana’s, companies can address the immediate driver shortage and future-proof the supply chain. These efforts are essential for maintaining the smooth flow of goods across Europe’s borders and supporting the economy.

The driver shortage is both a logistical challenge and an opportunity to rethink and revitalize the profession. Personal stories like Tatsiana’s highlight the potential for transformation, showing that with the right support, anyone can find fulfillment on the open road. As the industry looks to the future, promoting such narratives will be key to closing the driver gap and ensuring stable, resilient supply chains in Europe for years to come.

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Cutting Red Tape Will Empower Europe’s Truckers for Growth

Empower Europe’s truckers by cutting red tape, says Martin Vohánka, CEO of Eurowag.

The European commercial road transport industry is more than just a cog in the wheel of the continent’s economy — it is the very engine that drives it. In 2022, road transport accounted for over three-quarters of the total inland freight transport in the European Union, making trucking enterprises indispensable to the functioning of our economies. From delivering raw materials to factories to bringing finished products to consumers, truck drivers are at the forefront of maintaining the flow of goods across borders, ensuring that Europe remains competitive on the global stage.

But this vital sector is facing a significant threat: the growing burden of bureaucratic red tape, and a subsequent extreme lack of drivers.

As the CEO of Eurowag, a company deeply embedded in European road transportation, I see firsthand how these regulatory hurdles are stifling our industry. If we are to strengthen Europe’s economy, we must address these challenges head-on by cutting through the red tape entangling our drivers.

Truck drivers are the lifeblood of Europe’s supply chain, ensuring that goods move seamlessly across borders from Lisbon to Warsaw, and from Dublin to Athens. This industry is not just critical for transporting goods; it is integral to the economic stability and job security of millions across the continent. The European Union (EU) has long championed the free movement of goods, vital to fulfil human needs. However, the reality on the ground is telling a different story.

In recent years, the regulatory landscape for truck drivers has become increasingly complex, particularly post-Brexit which introduced new rules for UK-EU operations. What was once a straightforward process is now fraught with paperwork, delays, and uncertainty, threatening supply chain efficiency and Europe’s economic health. Red tape has Europe’s truck drivers in a chokehold, with a multitude of documents required for cross-border travel. Customs declarations and health certificates, creating a bureaucratic nightmare. Drivers must navigate complex regulations that vary between countries and even within regions, leading to confusion, delays, and higher costs, which are ultimately passed on to consumers.

The EU Mobility Package, while well-intentioned in its aim to improve working conditions for drivers, adds yet another layer of administration. These regulations mandate specific rest periods, return-home obligations, and even stipulate where drivers can spend their mandatory rest breaks. While ensuring the welfare of drivers is essential, the rigidity of these rules often leads to inefficiencies, forcing drivers to take unnecessary detours or delay deliveries, which in turn disrupts the entire supply chain.

The situation is further exacerbated by the ongoing negotiations between UK Prime Minister Keir Starmer and the EU, as both sides attempt to find a pragmatic solution to post-Brexit trade issues. These talks underline the urgent need to streamline regulations and create a more conducive environment for cross-border trucking.

These challenges are very likely to disrupt the EU’s vital flow of freight movement if they continue at the current rate. In recent years, the UK road haulage industry alone has grappled with a significant shortage of truck drivers. The crisis peaked in 2021, when the Road Haulage Association reported a staggering shortfall of over 100,000 qualified drivers. This hasn’t improved hugely in recent years, either, with the shortage in 2024 still estimated to be between 35,000 and 45,000.

The harsh truth is, unless something is done, goods will ultimately stop moving and the economy will slow to a standstill. By 2028, the IRU also predicts that there could be over 745,000 truck driver positions unfulfilled in Europe – an alarming number when you consider the sheer volume of freight that needs to be transported from one area to another day in, day out. These vacancies were previously filled by CEE drivers, and more recently by Ukraine and Belarus. But even these sources have dried up in recent years.

The industry is already on its knees, and with drivers getting older, there aren’t enough fresh faces pursuing a career in freight transport to replace them. The average age of truck drivers in Europe is 47, with 33% over the age of 55 and only 5% under 25, according to a recent report by the International Road Transport Union (IRU). But, as industry leaders we must ask ourselves, why would anyone want a job in haulage? And how can we make it more attractive to the next generation?

At the end of the day, if truck drivers wanted to spend all day tangled in admin and paperwork – they would get office jobs. But, achieving this requires collaboration between industry stakeholders, policymakers, and regulatory bodies across Europe. One immediate improvement would be the alignment of regulations across the EU, creating a unified regulatory framework to eliminate differences between countries and regions. This would simplify processes for drivers, enabling them to focus on their primary task — delivering goods.

Digital tools can also play a pivotal role in reducing the administrative burden on drivers and logistics companies, and make the job more appealing to anew generation. For example, the implementation of e-CMR across all EU member states could significantly cut down on the paperwork required for cross-border transport.

Importantly, embracing digitalisation not only improves efficiency but also fosters a greater adaptability in the face of evolving regulatory standards and market demands, ensuring that industry systems remain competitive and resilient in an increasingly interconnected world.By reducing regulatory burdens, we can unlock the full potential of Europe’s trucking industry. This will not only benefit those industry itself but also the millions of consumers and businesses that rely on the timely delivery of goods. The time has come to recognise the vital role that Europe’s truck drivers play in our economy and to take decisive action to empower them.

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Thermo-Transit Enhances Drivers Welfare

Thermo-Transit, a leader in fresh food and seafood logistics in Scandinavia, have invested in new facilities to improve drivers’ working conditions. The newly constructed facility, designed to significantly improve drivers’ conditions, is situated in Padborg, Denmark, at the main terminal of the logistics company. This investment underscores the company’s commitment to providing a safe, comfortable, and compliant environment for its truck drivers.

Modern Facility for Drivers’ Comfort

The new facility spans 725 square meters and features an expansive 28,000 square meter parking area. With 36 double rooms, the facility can accommodate up to 72 drivers at peak times. Additionally, a refurbished section provides 15 more sleeping spaces.

“We are excited to open this facility, which represents our ongoing commitment to drivers’ well-being,” said Heinrich Nielsen, Transportation Manager at Thermo-Transit. “Their comfort and safety are very important, and this investment reflects our dedication to creating a supportive environment for them,” he added.

Comprehensive Amenities and Services

The Padborg facility is equipped with modern amenities to ensure drivers have a comfortable stay. With double rooms, access to shared kitchens, laundry and lounges, high-speed internet and television, drivers can take a rest after trips as well as prepare themselves for upcoming journeys.

“Our goal is to provide a home-away-from-home experience for our drivers,” explained Nielsen. “By offering these comprehensive amenities, we enable them to rest, recharge, and maintain their personal hygiene during breaks. This way, we ensure that on their next trip, drivers are fully focused on delivering cargo on time and in the right conditions.”

Strategic Location and Enhanced Security

Strategically located next to the Thermo-Transit terminal and office in Padborg, the facility offers easy access to and from major motorways, making it an ideal stop for drivers. Security measures include restricted key access and supervision by professional staff, ensuring a safe environment for all.

The new facility, which costed DKK 12 million (€1.6 million), complies with all relevant local and international regulations. It is primarily used for overnight stays and long breaks, allowing drivers to fully recharge before resuming their duties. Drivers have already responded positively to the new facility, appreciating the ability to cook, clean clothes, and relax in high-quality rest areas.

Addressing Driver Shortage and Supply Chain Stability

Investment in this new facility comes at a critical time when the logistics industry faces a significant driver shortage. By improving working conditions, Thermo-Transit aims to tackle the rising issue of less and less young people entering the profession of a truck driver. Thermo-Transit, part of the Girteka Group, is a leading logistics company in Scandinavia providing temperature-controlled transportation services, focused on fresh food and seafood logistics.

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New Driver Facility at Southampton Port

 

New Driver Facility at Southampton Port

DP World has agreed to lease a 7,500 sq.m site next to its Southampton container terminal to develop state of the art facilities for lorry drivers, as the leading provider of smart logistics solutions continues its major investment programme in the UK.

The £15m project will deliver driver welfare facilities – including a restaurant, showers, toilets and 24-hour security – as well as increasing the size of the storage area used for containers moved by road and rail. DP World is developing the facility to build on the £40m which it has invested in the resilience of its operations at Southampton since 2021 and further develop its capabilities across the supply chain.

Ernst Schulze, UK Chief Executive at DP World, said: “We are delighted to announce this major step forward in the facilities we provide for drivers at Southampton, which will help to ensure that they are fit and rested to keep the supply chain moving. The overnight lorry park will provide access to amenities they need to do their jobs safely and well.”

“The new land will also free up valuable storage space to expand further our rail interconnectivity. Our investment in rail at both Southampton and London Gateway eases congestion on the roads, with 300,000 trucks taken off UK roads each year. Last year we launched a new intermodal train service connecting our logistics hubs at London Gateway and Southampton, as we continue to build our end-to-end capability.”

The new site, which was previously used for car storage and is expected to be fully operational this year, has been leased from Port of Southampton owner ABP.

Alastair Welch, ABP Southampton Regional Director, added: “As the UK’s leading export port, Southampton plays a key role in keeping Britain trading. This new facility will significantly improve driver welfare as well as reducing the number of vehicles having to park up for rest periods elsewhere in the local area.”

DP World – which operates ports, terminals and logistics businesses on six continents – runs the UK’s most advanced logistics hubs at London Gateway and Southampton: two deep water ports with access to freight rail terminals, and a rapidly expanding logistics park on the doorstep of the capital. Between them they moved a record volume of cargo in the first half of the year, with a combined total of 1.93m TEU.

The new driver facility is the latest investment in the UK by DP World. A new £350m fourth berth at London Gateway now under construction, which will lift capacity by a third when it opens in 2024. The construction project is supporting 1,000 jobs and the port-centric logistics park will employ a further 12,000 people when it is completed in five years’ time.

Over the last 10 years DP World has invested £2 billion in the UK, supporting thousands of jobs. Another £1 billion of investment has been earmarked for the UK over the next 10 years, making this country the company’s largest investment outside the Middle East.

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