WMS Boosts Palletised Freight Efficiency

Palletforce, a British specialist in express palletised freight distribution, has partnered with Clarus WMS to further enhance its logistics operations. This strategic collaboration demonstrates Palletforce’s commitment to cutting-edge technology and operational excellence, as it integrates Clarus WMS to automate traditionally manual tasks such as invoicing, while offering enhanced real-time visibility for both operations and customer deliveries.

Kate Lovatt, IT Director at Palletforce, commented on the partnership: “At Palletforce, we’ve always embraced technology to drive operational efficiencies. As a leader in express freight distribution, our SuperHub and live tracking systems are industry standards, and with Clarus WMS, we’re excited to push the boundaries even further. This partnership will bring valuable efficiencies, benefiting our operations and providing our customers with even better service.”

Leveraging Automation for Scalable Growth

When Palletforce began exploring automation options, the objective was clear: to streamline operations by reducing manual tasks, enabling the company to scale efficiently without compromising service quality. After a thorough evaluation of available solutions, Clarus WMS was chosen for its innovative capabilities and its ability to seamlessly integrate with Palletforce’s existing infrastructure.
Lovatt added: “We’ve always been leaders in adopting new technology. When we reviewed other WMS solutions, Clarus WMS stood out in terms of flexibility and innovation. This partnership will not only improve our internal processes but also unlock new possibilities for our customers.”

Driving Continuous Improvement

Since the start of the partnership, Palletforce has seen immediate benefits, including the automation of invoicing, which has reduced administrative time and improved accuracy. Customers are also benefiting from real-time tracking and updates, which provide full visibility throughout the delivery process. As the company continues to embrace automation, the Clarus WMS solution is enabling more scalable workflows that support the company’s long-term growth plans. The partnership marks a key milestone in Palletforce’s ongoing drive to transform the freight experience and provide enhanced value to its customers.

Glen Wilkinson, Head of Sales at Clarus WMS, said: “We’re excited to be working with Palletforce to raise the bar in logistics. This partnership represents a significant step forward in creating a faster, smarter, and more flexible freight experience for both Palletforce and its customers.”

With a shared commitment to continuous improvement, both companies are looking to the future, with plans for further collaboration to drive innovation and success in the logistics sector.

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New CEO Appointed at Palletforce

EV Cargo’s Palletforce has promoted its current COO Mark Tapper (pictured) to CEO of Palletforce as part of a series of executive appointments to strengthen its leadership team, continue to deliver stability and consistency, and drive ongoing member success and service excellence.

Tapper joined Palletforce in 2016, initially serving as Operations Director before being promoted to COO in 2021. In his new role, he will report directly to Heath Zarin, Founder, Chairman and CEO of EV Cargo, and Chairman of Palletforce.

Under Tapper’s leadership since 2021, the company has delivered on its commitment to customer service excellence and an unrivalled customer experience. The network has been strengthened thanks to the addition of strategic new members, securing best-in-class hauliers in key postcode areas.

Additional executive changes to solidify the leadership team include the promotion of David Breeze, currently Network Development Director, to COO of Palletforce with an expanded remit. Breeze joined in 2016, having accumulated over 30 years of experience in the global logistics and parcels sectors, most recently as International Strategy and Projects Director for Royal Mail.

Dave Holland, who has worked with Palletforce for over 15 years, will also take on a more direct role driving member relations and engagement strategy at Palletforce in addition to his current role as EVP Marketing and Communications.

Mark Tapper, Palletforce CEO, said: “I’m excited to take on the CEO role and to lead the network into the future as we continue our focus on powering member success and driving an unrivalled quality service.

“Along with the other appointments, Palletforce has one of the most experienced senior teams in the sector and we intend to leverage that expertise to guarantee continuity, network stability and strengthen our approach to ensure members have a competitive advantage in the marketplace.”

EV Cargo Palletforce is a leading player in the UK pallet network sector and provides high quality LTL (less than truckload) road freight services to its members and their customers in the UK, as well as to and from 27 countries in Europe.

The 120+ independent members are routinely the best operators in their local area, delivering to every UK postcode every day, and are passionately committed to the company’s brand and service proposition.

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