Will 2025 be the year we finally Remove Logistics Blind Spots?

Yard and facility management have historically been a significant supply chain blind spot, writes Tom Perrone (pictured below), SVP Global Professional Services at project44. Yet, the challenge of moving assets through various warehouses continues to put the delivery of goods at risk. In fact, McKinsey estimates that up to 19% of logistics costs stem from inefficient mid- and last-mile interactions, amounting to an average loss of $95 billion a year.

The reality is that when shippers have assets moving through various warehouses or distribution centres (DC), and a challenge arises, it will undoubtedly impact the final delivery of a shipment. Meanwhile, facilities or DCs often lack visibility into what goods are delivering to their warehouses and the estimated time of those deliveries. Some of these gaps are covered by a warehouse management system (WMS)… but not all.

Due to the manual or outdated processes that yards continue to operate, there is poor collaboration with drivers around delays or appointment scheduling. As a result, shippers experience increased yard overhead costs, extended trailer dwell times, and ultimately missed shipment delivery windows, all of which disrupt supply chain operations increase costs, and negatively impact customer satisfaction.

The impact of ineffective downstream supply chain operations is clear, particularly when you consider that 58% of consumers are unlikely to shop with a retailer who missed their promised delivery date. This highlights that yard management has the potential to determine whether logistics firms win repeat business and expand their customer base beyond this important Golden Quarter. So, how can logistics firms overhaul the manual appointment processes that slow down their operations and hinder customer satisfaction?

Removing logistics blind spots

Effective collaboration between facility personnel and carriers is crucial for smooth yard operations. Without appointment management capabilities in place, for example, facilities can easily become overwhelmed by a flood of phone calls and emails from carriers trying to schedule inbound or outbound pickups, as well as managing labour planning within the facility. This creates bottlenecks and inefficiencies, slowing down overall operations and disrupting productivity.

Investing in a robust yard appointment management solution is now a strategic move that can yield significant benefits, driving operational excellence and competitive advantage in the logistics industry. When crafting logistics strategies for 2025, the three most important factors to consider for optimised yard appointment management includes:

1. Overhaul manual scheduling with automated solutions
To eliminate manual scheduling, site administrators should automate the slot booking process. With advanced scheduling configurations, for example, administrators can set precise parameters for both gate and dock schedules, including custom time blocks, holiday adjustments, and day-based exceptions. Once these are in place, carriers can book slots independently through a self-service system, reducing back-and-forth communication. Additionally, administrators can pre-set automatic bookings for frequent carriers, ensuring a seamless experience for both the facility and its regular visitors.

2. Align labour planning with inbound and outbound schedules
Labour planning is essential to effective yard management, ensuring the right personnel are available at the right time to meet operational demands. When done well, labour planning boosts productivity, reduces costs, and drives overall efficiency. However, achieving this requires real-time data on trailer ETAs, warehouse performance, and inventory levels. Without these insights, warehouses will struggle to accurately track trailer arrivals and departures, leaving them in the dark about early or late arrivals and compromising scheduling accuracy.

3. Utilise real-time ETAs to streamline loading and unloading
Meeting customer demands requires warehouses to prioritise unloading the right trailers at the right time. It all starts with tracking the driver’s ETA en route to the facility. Using smart geofencing, warehouses gain precise visibility into a driver’s real-time location, providing an accurate ETA. Once a driver enters the geofenced area, the warehouse team can see their approach and adjust unloading schedules as needed, even reallocating trailers to new dock doors. This level of insight enables teams to handle unexpected delays, prioritise urgent containers, and keep operations running smoothly, without relying on carrier signals.

Digitalisation is the key to effective yard management

In the complex world of logistics and supply chain management, efficiency and precision are paramount. Fortunately, the evolution of technology continues to shape the future of yard management. This includes the integration of AI and machine learning to predict and optimise yard appointment operations, reduce costs and enhance customer satisfaction. As these technologies continue to advance, so will our capabilities to transform the way yards are managed.

Given that efficient yard appointment operations directly impact delivery times and service levels, solutions to digitise and automate manual processes will play a significant role in enhancing customer satisfaction and strengthening customer relationships.

Next year, logistics companies should prioritise tech investments that enable more streamlined collaboration between facility personnel and carriers, to ensure that shipments are transferred in and out of a facility on time, and exceptions are communicated upstream to the customer. The alternative is continuing to be burdened by constant calls and emails to coordinate appointments – and, above all, face failure to better serve customers.

Navigating Supply Chain Disruption

Supply chain disruption: how to navigate ‘never normal’ distribution networks, by Andy Grygiel (pictured), CMO at project44.

Today, managing an organisation’s supply chain can feel like an impossible task. Modern multi-tier logistics networks are spread between hundreds of suppliers across multiple continents—under this globalised model, businesses enjoy maximised distribution efficiency when all is well. However, with supply chains rarely running normally, they also suffer damaged transparency, resilience, and reputation at the slightest setback.

Unfortunately, growing numbers of high-profile supply chain disruptions—from the Ever Given container ship running aground in the Suez Canal to attacks on trade vessels by Houthi rebels in Yemen—show that organisations’ logistics systems require greater support than ever. Let’s explore the potential effects of these often-unforeseen challenges on your business and consumers, and how intelligent supply chain technology can help mitigate them.

Overcoming extreme weather as soon as it occurs

Weather forecasts aren’t simply there to help you decide whether you need to carry an umbrella—they also play a key role in worldwide trade. And as climate change triggers an increased number of extreme weather events, organisations today rely on weather condition data to ensure their supply chains continue to run smoothly. But access to this information is only the first step. Without the capacity to then quickly reroute vessels to reduce delays in trade routes, these events become increasingly difficult to overcome.

Take recent developments in the Panama Canal. This crucial maritime trade conduit, connecting the Atlantic Ocean with the Pacific, is responsible for 40% of worldwide vessel traffic. It’s also grappling with persistent drought conditions that have reduced its capacity by as much as 30%, leading to lengthy trade disruptions and reductions. The immediate cause is the naturally occurring El Niño warm-weather phenomenon. However, scientists also now believe that widespread climate change is behind prolonged dry spells and even higher temperatures in the Panama region.

Similarly disruptive weather events are taking place right across the globe. So, businesses need intelligent, high-velocity supply chain platforms to help them accordingly adapt their routes and make sure trade remains as seamless as possible. For instance, if severe weather impacts a city during the holidays, visibility into last mile solutions with real-time predicted ETAs will allow companies to make re-routing decisions faster. Then, they can alert their customers as soon as possible which helps to reduce support calls and increase overall customer satisfaction.

Reacting in real-time to unforeseeable obstacles

Unfortunately, there will also be occasions in which supply chain disruptions simply can’t be anticipated. You may have seen recent headlines of the attacks by Houthi rebels in Yemen on container vessels in the Bab al-Mandeb, a strait that connects the Red Sea to the Gulf of Aden and the Indian Ocean. Meanwhile, November 2023’s cyberattacks on Australian shipping ports offers another example of unpredictable events faced by organisations.

These crises underscore the importance of visibility, agility, flexibility, and resilience, all of which are powered by advanced supply chain technology. Simple location tracking of vessels is no longer sufficient; today, you need to be able to visualise which shipments and orders on which vessels are impacted by disruptions, plan a safe alternative route, and view and transmit an updated ETA to customers.

Let’s use the conflict in the Red Sea as an example. Businesses using a high-velocity platform not only benefit from real-time insights into vessels affected. They can also adapt their inventory management and downstream planning to limit stock outs. Improve operational efficiency by rerouting shipments to avoid putting vessels in danger and strategize on the most effective new shipping lines to use. Minimise costs by identifying and mitigating penalties and fees that occur because of upstream disruption. And, perhaps most importantly, boost customer satisfaction with transparent, proactive communication on delays to reset delivery expectations.

The importance of faster, more informed decision-making

Numerous recent supply chain disruptions have become global news stories. However, their publicity doesn’t always mean that customers will be any more sympathetic if goods are delayed, and regularly late deliveries can damage brand reputations. Organisations must harness competitive advantages—such as intelligent supply chain software—to stand out from the crowd and provide exceptional customer experiences. From avoiding any added costs that are usually passed on to customers to ensuring that goods arrive as soon as possible, the world’s leading shippers, carriers, and LSPs are now using advanced digital tools to transform supply chain operations from a cost centre to a revenue generator.

Ultimately, supply chains are never ‘normal’. Extreme weather events, unforeseeable geopolitical disruptions, and rapid technological evolutions mean organisations may never be able to expect their logistical operations to work smoothly every day. Instead, wielding all the available intelligence tools now at their disposal is the closest they can get to a frictionless, straightforward supply chain—and consistently delighted customers.

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Industry View: Secure Your Supply Chain Now to Beat Disruption

 

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