Robotics Automation: Cutting Costs and Boosting Throughput

In a strategic partnership that aims to redefine sustainable industry, global recycling giant GEM has teamed up with SEER Robotics, introducing robotics automation to fully automate its production line. The initiative, which includes the deployment of 27 advanced robots, covers the entire manufacturing chain—from raw material handling to final product dispatch.

“Operational costs halved, efficiency doubled, and precision perfected,” said GEM’s Project Director, describing what the company views as a transformative leap in green manufacturing. According to GEM, the automation has already led to a 50% reduction in labor costs and a significant increase in throughput, with robotic automation systems achieving 99% task accuracy.

This collaboration, however, goes beyond automation. It’s being described as a step toward building a closed-loop industrial model for the circular economy. By integrating SEER Robotics’s technical capabilities with GEM’s leadership in green energy, the project lays the foundation for scalable, intelligent upgrades across global manufacturing hubs.

The robots—equipped with real-time data uploading capabilities and integrated weighing sensors—feed information directly into GEM’s Manufacturing Execution and Evaluation System (MEES), allowing for greater visibility and control over production quality. Compatibility with JAM’s proprietary battery system also supports nearly continuous operation, reducing downtime and improving efficiency.

Ease of use remains a focal point. Despite their sophistication, the systems are designed to be intuitive, enabling even frontline employees with minimal experience to operate the robots with basic training.

Beyond efficiency gains, the initiative is positioned as a blueprint for ESG-driven industrial transformation. From dismantling obsolete batteries to optimizing warehouse logistics, the project highlights the potential of human-machine collaboration to reduce carbon footprints and accelerate the transition to zero-waste manufacturing. The partnership also aims to establish a replicable, auditable benchmark for sustainable production practices worldwide.

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[Podcast] Future Fulfilment: Smarter, Scalable Warehouses

In this insightful episode of our podcast, Logistics Business Conversations, host Peter Macleod is joined by Andy Ingram, Vice President of Advanced Technology at Ocado Intelligent Automation. Together, they explore the evolution of Ocado from an online grocery retailer to a global pioneer in warehouse automation and the future of fulfilment automation.

Andy shares the remarkable story of how Ocado’s early warehouse systems—like their monorail pick-and-pack setup—were replaced through bold decisions and fast learning. From conveyor-based systems with major points of failure to today’s fully fault-tolerant, modular storage and retrieval grid powered by “naked bots,” the conversation dives deep into the transformative power of technology, simulation, and in-house innovation.

Peter Macleod and Andy Ingram, Ocado, Podcast

Key highlights include

The journey from Ocado’s early automation failures to cutting-edge proprietary tech

The development of the Ocado Storage and Retrieval System and its global rollout

Why Ocado runs its own tech and how this operational insight fuels innovation

The shift toward “lights-out” warehouses and additive manufacturing (3D printing) to create lighter, faster, more efficient robots

Insights on flexibility, scalability, and KPIs businesses should measure when adopting automation

The importance of simulation and data modeling to design high-throughput, fault-tolerant systems

How Ocado is addressing labor challenges by upskilling workers and simplifying robotic systems

A look ahead at the future of logistics automation—including exciting technologies like subassembly 3D printing

Whether you’re a logistics professional, automation enthusiast, or just curious about the future of fulfilment, this episode delivers a fascinating glimpse into what’s next for warehouse operations around the world.

Click here to listen to this episode and more

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