sennder to Acquire C.H. Robinson’s European Surface Transport

Today, sennder Technologies GmbH, a digital road freight forwarder in Europe, announces the acquisition of the European Surface Transportation (EST) operations of global logistics provider C.H. Robinson, one of the world’s largest logistics providers with $22 billion in freight under management and 20 million shipments annually. Through this transaction EST will become part of sennder and may deliver significant growth potential, unlock the full power of network density and technology for the European road freight industry, and accelerate decarbonization efforts.

The combined business will become a Top 5 Full Truck Load (FTL) player in Europe, with a combined revenue of EUR 1.4 billion, with 1700 staff and a European footprint that stretches to more than 20 locations. This will further sennder’s mission to create an efficient and sustainable road freight network in Europe, essential for delivering the products and goods that drive the European economy.

David Nothacker, CEO of sennder, says: “This acquisition will be pivotal in advancing sennder’s roadmap. With its vision to accelerate global trade to deliver products and goods that drive the world’s economy, C.H. Robinson aligns strongly with sennder’s mission and values to create an efficient and sustainable road freight network in Europe. sennOS, the technological powerhouse behind sennder, requires scale and volume density to unlock its full potential. This M&A transaction gives us that scale. We are deeply impressed by the EST team from C.H. Robinson, and with our combined business and enhanced talent pool, we can deliver substantial growth and operational scale, accelerating our European expansion in road freight and increasing network density and
digital capabilities for the benefit of carriers, shippers, and the wider industry. We are excited to welcome the EST team, and embark on the next chapter of sennder’s journey.”

David Bozeman, President and CEO of C.H. Robinson says: “I am convinced that sennder will be a great home for the EST business and will provide good continuity of service to EST customers. We are confident in this strategic decision to drive more focus in our organization and pleased to see the potential for growth and opportunity that this transition brings for the EST team. To win, we
need to focus on what sets us apart and build upon our competitive advantages. While we remain committed to our global forwarding and managed services presence in Europe, and continuing to invest in the region, this clarity of investment is important for the long-term success of our business and employees as well as the value and impact we can offer our customers and carriers.”

EST is one of the leading FTL providers in Europe. It provides a highly complementary offering to sennder, integrating 30 years of industry expertise from the C.H. Robinson team with sennder’s
technology capabilities. Through the transaction, a total of over 6,500 shippers and over 15,000 carriers will become part of the sennder network. sennder and C.H. Robinson are working closely with all groups to ensure a smooth transition that maintains the high standards of service that both sennder and C.H. Robinson’s customers and employees have come to expect.

With the acquisition, sennder continues to enhance and broaden its service offering and furthers its mission to create an efficient and sustainable road freight network in Europe. The combined business will unlock a step change in network density and data capabilities: it will expand shipper and carrier propositions through access to efficient network planning, and to competitive capacity as well as to a broader array of freight opportunities via sennder’s proprietary platform, sennOS.

sennOS, tailored specifically to the European road freight market, will be available to EST customers, giving them access to the most technologically advanced platform in Europe. sennOS will facilitate the integration of the new unit by enhancing efficiency in load management. Shippers will have access to sennOS to digitally manage their transports, gaining full control and visibility over their trucking operations, and accessing the largest and greenest digital carrier network in Europe. Carriers will benefit from higher utilization, fewer empty kilometers, faster payments, and technology that reduces their administrative workload. All customers will benefit from a boost in efficiency in load management, increased operational transparency, and superior service quality.

The closing of the transaction remains subject to only to the completion of the corporate structuring of the EST business unit to be acquired, as well as mandatory employee consultations and
applicable merger control proceedings and is expected to close in Q4 2024. sennder was advised by Evercore on the financial side and Taylor Wessing on the legal side. Terms of the transaction are not disclosed.

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Sending Freight Together

 

Sending Freight Together

Many hands make light work, and the saying holds true for big logistics contracts. David Priestman met with a digital freight forwarder making this happen across Europe.

David Nothacker is CEO and co-founder of Sennder, a Germany-headquartered company of 1000 employees and 11 European offices. The company’s forte is as a full truckload (FTL) third party logistics (3PL) broker for European road freight contracts. It acquired Uber’s European Freight Business in September 2020 in an all-stock transaction, with Uber acquiring a minority stake in Sennder as part of the deal. The acquisition began a strategic collaboration between the two companies to provide shippers with market-leading levels of service, efficiency and advances technologies across the USA, Canada and Europe.

“We handle the contracts and take the risk,” Nothacker informs me. “Clients come to us, we guarantee the price and break the transport work down from say a €200m agreement, like with have with the Italian Post, into small components with managed rates that many hauliers and transporters can operate between them.” By leveraging proprietary technology, Sennder is building an ecosystem.

Digital Freight Platform

“Uber Freight and Sennder are partners and mutual advisors, Nothacker explains. “We are continuously exploring opportunities for collaboration and synergies, particularly now that Uber Freight offers 4PL services in the European market that can be executed via our platform. We operate in different segments of the European market (4PL vs. 3PL), and on this basis we are able to advance our joint mission to fast forward road logistics.”

Sennder provides the compliance, delivery schedules and more on its digital freight exchange platform. This can either be for contract shipping or spot rates for ad-hoc, chartered transportation. The pitch is for companies needing to send freight to not have to choose between the dependability of an asset-based carrier (a traditional 3PL) or the agility of a digital TMS. Shippers access the connected carrier network enabling continental-wide shipping and forwarding to be divided-up by multiple local carriers.

Sennder has a large group of them on board, with 40,000 trucks connected to the platform transporting 50,000 loads a month. “While we are always open to new partners to increase our network density, our business focus is also on driving technology adoption with existing partners to maximize the benefits of our platform for carriers and shippers alike,” Nothacker states.

David Nothacker, sennder CEO

Similar networks have been put together in the palletised freight market, of course, and for less than truck loads. But Sennder claim originality in FTL and to be Europe’s largest digital freight forwarder. Scania invested in the company in 2017 and this has developed into the Swedish truck manufacturer being one of the largest shareholders as well as a strategic partner. “The transport industry is facing a revolutionary transformation through digitalization. With the knowledge and network of Scania, we will be able to accelerate our growth journey, with the ambition to offer the most customer focused and efficient service in the sector,” Nothacker tells me.

Investment in EVs

Scania is the electric vehicle (EV) partner for Sennder, with a joint-venture called JUNA. JUNA aims to advance large-scale e-truck adoption in Europe and to drive the transition towards a sustainable logistics industry, in line with the goals of the European Union’s ‘Green Deal’ to achieve climate neutrality by 2050. JUNA enables access to e-trucks, which are 2 to 3 times more expensive than diesel vehicles, and guarantees transport volumes by granting preferential access to spot and contract loads on Sennder’s digital platform. In doing so, JUNA reduces the risks of EV adoption for carriers, in particular the financial risks associated with high upfront costs and the uncertainty of the residual value.

70% of European hauliers have less than 10 trucks, but EVs are relatively expensive. “How do we persuade them to switch from diesel to electric?” asks Nothacker. His answer is via a pay-per-use model, per kilometre. “Truck owners don’t have to finance buying a lorry/truck. Our rate includes maintenance and insurance, though the EVs cannot be shared. If you don’t drive, you don’t pay.” Carriers benefit from driver apps, fleet management software, and individual reports and automated notifications, as well as from a higher utilization of their fleet, reducing costs and harmful emissions.

“With our shippers’ increasingly ambitious targets to reduce their Scope 3 emissions, we are seeing a constant increase in demand from our customers for green transportation,” Nothacker says. “In 2023, demand for green transports via our platform increased six-fold. This enables us to guarantee the use of EVs to both small and large fleet operators in our network. If set-up properly they’re no more expensive than diesel in terms of TCO, and they’re beneficial,” Nothacker continues.

“We get large EV contracts with the end-user shipper and sub-divide them among small haulage carriers – economies of scale.” Sennder compete, therefore, with 3PLs for contract volumes of at least €1 million Euro per annum. “The FTL business is slightly different, we work with larger shippers,” he concludes.

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sennder and Everoad Merge in Bid to Build Europe’s Largest Digital Road Freight Platform

 

AI Revolution in Road Freight Around the Corner

The road freight logistics industry is on the brink of a revolution, driven by advancements in artificial intelligence (AI) technology, writes Luis Moreira-Matias, senior AI Director of sennder. As the world becomes increasingly digitized, businesses are recognizing the potential of AI in optimizing their operations. In road freight logistics, the AI revolution is imminent, and it is poised to bring significant benefits in terms of resources, cost savings, and societal expectations.

Resources: Embracing Automation in a Digital Era

Digitalization is the norm across various industries, and road freight logistics is no exception. With the rise of cloud computing and the collection of massive amounts of data, businesses have reached a tipping point. Manual processes no longer keep pace with information flow. Automation, facilitated by AI, is the logical next step to leverage the vast amounts of data for enhanced efficiency and decision making.

AI-powered systems analyse and process large volumes of data in real time, providing valuable insights that optimize supply chain operations. Predictive analytics anticipate demand patterns, enabling better inventory management and reducing the risk of stockouts. Machine learning algorithms continuously learn from historical data and adapt to changing circumstances, enabling better route planning and load optimization.

Cost: Driving Efficiency and Competitiveness

In an industry where profit margins can be razor-thin, companies must find ways to maximize efficiency and reduce costs. By harnessing the power of AI, road freight logistics companies optimize operations in several ways. Intelligent routing algorithms identify the most efficient routes, considering factors such as traffic conditions, fuel consumption, and delivery time windows. This reduces fuel costs and minimizes environmental impact by optimizing fleet utilization. Furthermore, AI enables proactive maintenance by analyzing sensor data from vehicles, identifying potential issues before they escalate into costly breakdowns.

The ability of AI to analyse vast amounts of data in real-time enables better pricing strategies and load matching. By considering factors such as cargo type, weight, and destination, AI systems efficiently match available trucks with suitable loads, maximizing capacity utilization, and reducing empty miles. This results in significant cost savings for both carriers and shippers, creating a win-win for the industry.

Social Expectations: Technology’s Growing Role

In today’s increasingly tech-savvy society, there is a growing expectation that technology will play a central role in various aspects of life, including businesses in operation-intensive sectors like road freight logistics. Automation and AI are no longer seen as futuristic concepts but rather as essential tools for driving progress and efficiency.

Businesses in road freight logistics must adapt to meet these changing societal expectations. Carriers and shippers are becoming more demanding, expecting automation and AI-driven solutions to streamline interactions and simplify processes. Automated tracking systems, intelligent chatbots for customer service, and AI-powered predictive analytics are just a few examples of the technological advancements in the industry.

Moreover, the adoption of AI in road freight logistics can have a positive impact on the workforce. By automating repetitive and mundane tasks, AI frees up human resources to focus on more engaging and intellectually challenging roles. This shift can lead to higher job satisfaction, and provide opportunities for upskilling and career advancement within the industry.

Conclusion

The AI revolution in road freight logistics is just around the corner, driven by the convergence of various factors. The digitalization of business operations, the need for cost optimization, and the growing societal expectations for automation and AI all contribute to the inevitability of this transformation. By embracing AI-powered solutions, road freight logistics companies unlock significant benefits, including enhanced resource utilization, cost savings, and alignment with societal expectations. As the industry evolves, those who fail to adapt may find themselves falling behind in the race for efficiency and competitiveness.

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