Supply Chain Digitalization Archives

Shipping Containers Entering new AI Marketplace

Posted on 12 May, 202529 July, 2025 by Keith McKinley

Net Feasa, specialists in supply chain digitalization, today announced the launch of Agentic Control Tower™, an end-to-end visualization and booking platform that wraps traditional shipping container workflows in Agentic AI. Agentic Control Tower™ transforms the container into an AI Agent that can initiate auctions among prospective customers seeking cargo slots on vessels via a new revenue-generating marketplace.

The AI-enabled container can self-manage, negotiate and secure optimal bids, delivering maximum efficiency and value to shipping companies. The platform, knowing the container’s current location, schedule and destination, will select the best option available for its next job while still in transit, in a paradigm shift for supply chain efficiency.

The now connected container, enabled by the Net Feasa IoTPASS™ edge device, uses new and existing data points from across the supply chain and applies Reflective Agentic AI to the workflows of intermodal logistics, unlocking the power of AI. The result is an innovative platform with dynamic booking capability, route optimization and precision delivery, all of which improves over time as the system steps back, learns and adapts.

Net Feasa’s Founder & Chairman, Mike Fitzgerald, commented on the announcement, “Through the introduction of superior visibility and optimization within the intermodal supply chain, we have reduced the cost of monitoring Refrigerated Containers, optimized the number of Dry Containers needed and introduced security as standard. The introduction of Agentic AI, however, is a step change in workflow efficiency. In one example we have reduced the carbon footprint in drayage by 50% and the cost to the shipper by 25%. At scale, this translates to less trucks on the road, less traffic congestion and further reductions in the number of containers required.”

Net Feasa’s Agentic Control Tower™ is built on decades of expertise pioneering vessel connectivity and IoT-enabled asset visibility. Reflective Agentic AI can analyze its own actions, critically evaluate what it is doing and refine its approach. This self-reflection of container moves, iterative improvements and ability to process huge silos of data ensures that the performance of supply chain operations is continuously improving over time. Agentic Control Tower™ brings with it a disruptive new business model for the intermodal industry, with an opportunity for shipping companies to access additional revenue streams and market share.

The announcement coincides with the SelectUSA Investment Summit taking place May 11th – 14th in Maryland, facilitating business investment by connecting thousands of investors, companies, economic development organizations (EDOs), and industry experts. The US is a key strategic market for Net Feasa. The company is committed to expanding with its partners globally and now has a presence in three continents to support close, collaborative relationships. Ian Walter, CEO will attend the event.

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Freight Marketplace Capabilities Expanded

Commit to Supply Chain Efficiency

Posted on 12 January, 2024 by Keith McKinley

TradeBeyond has announced that OBI, Germany’s top DIY brand and a major player in home and garden retail across Europe, has selected TradeBeyond’s multi-enterprise platform for an extensive supply chain digitalization project. TradeBeyond’s CBX Suite will help OBI to optimize its supply chain end-to-end, from supplier management to its sourcing, quality, order management, and production processes for their own sourcing organization OBI Group Sourcing (OGS) in Asia.

TradeBeyond will replace OGS’s manual systems with efficient, interoperable cloud-based solutions based on real-time data, allowing the company to bring products to market faster and more cost effectively. The decision to partner with TradeBeyond comes at a crucial time, as OBI seeks to modernize its operations and maintain its competitive edge in a rapidly evolving market while moving beyond analogue systems that create inefficiencies and data re-entry challenges.

OBI’s adoption of TradeBeyond comes as tightening ESG regulations across Europe, including the new German Supply Chain Act (LkSG) and the European Union’s impending Corporate Sustainability Due Diligence Directive, are necessitating higher standards and more rigorous data collection from retailers than ever before. These legal requirements align with OBI’s commitment to social responsibility, which is why the company has made ESG an integral part of its future strategy.

“We recognized early that manual supply chain processes were inefficient and no longer up to the task of ensuring the sustainable products that our customers expect,” said Thorsten Bauer, Managing Director and Vice President Asia from OGS. “We were impressed by TradeBeyond’s deep understanding of the complexities of global sourcing, and by the company’s strong presence in Asia. Our partnership with TradeBeyond demonstrates our commitment to a more efficient, responsible supply chain, and to our customers. We’re proud that as we continue to scale, we’ll be able to ensure we do so sustainably.”

“Retailers across the globe, and especially across Europe, are realizing that outdated, legacy supply chain processes fall short in monitoring compliance and managing the mounting complexities created by new global supply chain due diligence laws,” said Tim Chiu, Senior Vice President at TradeBeyond. “By choosing to partner with TradeBeyond, OBI has reinforced its commitment to sourcing to the highest standards of responsibility, while staying at the forefront of supply chain innovation. It’s a privilege working with such a respected, forward-looking retail institution.”

OBI’s implementation of TradeBeyond will unfold in phases over the next year, with the first release set to go live by early 2024. TradeBeyond’s tailored implementations allow brands and retailers to address their greatest needs first so they can realize rapid efficiencies and cost-savings from the platform sooner.

End-to-End Supply Chain Digitalization

Posted on 27 October, 2023 by Keith McKinley

Party City Holdings Inc. (PCHI), a global leader in the celebrations industry, has adopted TradeBeyond as its multi-enterprise supply chain platform. Party City will use TradeBeyond to improve operational efficiency across inventory management, end-to-end merchandising, and vendor compliance.

Prior to TradeBeyond, Party City grappled with manual processes revolving around emails and Excel. The company wanted a robust, integrated solution to manage its volumes of purchase orders. TradeBeyond’s CBX suite has already streamlined Party City’s vendor onboarding and purchase order management processes, while introducing critical path management tools and functionalities like e-signature and Work-in-Progress (WIP) tracking, which have already created significant efficiencies for the company.

“With TradeBeyond, we finally have one system to manage all data,” said Lorne Cytrynbaum, Party City’s Director of Sourcing and Product Operations. “In an era that demands agility and efficiency, the comprehensive suite eliminates redundancies and ensures smooth collaboration and communication between all stakeholders. We now have the foundation to continue to significantly optimize all of our supply chain operations.”

“Our vision has always been to empower businesses with innovative solutions tailored around their existing workflows,” said Michael Hung, CEO of TradeBeyond. “We’re excited to play such a critical role in Party City’s digital transformation as they harness the full capabilities of our platform. This collaboration underscores our commitment to supporting retailers as they navigate the complexities of the global supply chain.”

Party City went live with the first phase of the implementation on September 11th, 2023, just several months after partnering with TradeBeyond, and plans to roll out additional capabilities in the months to come. TradeBeyond’s tailored implementations allow clients to address their greatest needs first, allowing them to realize rapid efficiencies and cost-savings from the platform.

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