Supply chain leaders share best practice at visibility conference

FourKites, a leading real-time supply chain visibility platform, has announced that its European customer conference, Visibility 2021, will be held virtually on 7th October. The theme of this year’s conference, “Go Beyond,” presents a bold vision for supply chains of the future, centred around automation, innovation and collaboration. Supply chain leaders from across Europe have the opportunity to network, share best practices and insights, and collaborate on FourKites’ product roadmap during the world’s largest virtual supply chain summit.

FourKites‘ Visibility conference is exactly what the industry needs right now,” says Roy van der Heijden, Business Analyst at Int. Transportbedrijf van der Heijden, a leading provider of freight transportation and logistics, as well as a recent addition to FourKites Premier Carrier List.  “End-to-end, real-time transportation visibility is a key priority for all companies, big and small, and I’m excited to hear from so many industry leaders and to engage with supply chain peers at this unique event.”

Now in its fourth year, FourKites’ annual conference brings together the world’s largest community of shippers, carriers, 3PLs and freight forwarders, together with industry experts and influencers, for a series of rich information-sharing sessions, presentations and brainstorms on the future of supply chain management and automation.

Supply chain leaders from Dow, Bayer, Zebra Technologies, AB Inbev, Yara International and other customers will take part in immersive sessions that explore the next generation of international ocean freight management; best practices for improving supply chain efficiency and sustainability; how to manage disruption; and how to leverage data to make critical business decisions. FourKites will also showcase leading-edge innovations with its strategic partners Volvo Group, Qualcomm Ventures and Zebra Technologies.

Former NASA astronaut Scott Parazynski will deliver the keynote address. “Leadership is never an easy task,” Parazynski said. “And with the massive disruptions and uncertainty that have arisen in the supply chain over the last couple years, it’s a truly Herculean task to be a market leader and create differentiation in a rapidly evolving market. I’m honoured to address FourKites’ audience of market leaders as they push the boundaries of what’s possible and think outside the box when it comes to innovation for the greater good of the industry.”

“We are excited to bring together this unique community of collaborative supply chain leaders across Europe,” said FourKites founder and CEO Mathew Elenjickal. “The pace of innovation in this industry continues to accelerate as we work together with our customers to break down barriers across today’s supply chains to enable true end-to-end visibility, analytics and automation.”

In the year since Visibility 2020, FourKites has experienced record growth in its network, including load volume growth of over 50%, with up to 2 million loads and $100 billion in freight under management at any given time; 70% YoY growth in connected facilities, now totaling 6.4 million; 140% YoY increase in ocean and rail shipments; 97% growth in air shipments; and 22% growth in connected carriers in 176 countries across road, rail, ocean, air and courier.

In addition, FourKites introduced a number of industry-first innovations, including Dynamic Yard, which extends visibility into warehouses and yards; Dynamic ETA for Air, which provides highly accurate and automated ETAs on 100% of air freight, at a time when ETAs for air shipments have only been available 40% of the time and may be off by as much as two days; as well as Dynamic OceanSM, a next-generation international ocean visibility solution that encompasses advanced document management capabilities, robust collaboration features and support for bookings, with superior end-to-end real-time tracking.

A testament to the company’s breakthrough innovations, FourKites was also recently awarded a patent for its Smart Forecasted Arrival (SFA) capabilities, which provide companies with highly frequent and accurate ETAs for freight in transit — even when that truck lacks any technology (such as ELD) to transmit location data.

In April, FourKites was named a Leader in the 2021 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms, and it secured $100m in funding from Thomas H. Lee Partners, Qualcomm Ventures, Volvo Group Venture Capital and Zebra Technologies to continue to define the future of supply chain automation.

 

Net Zero Festival showcases global green industrial revolution

In this pivotal moment in the fight against climate change, decision-makers in Transport and Logistics sector are being called on to attend the forthcoming Net Zero Festival, an event which will give them the inspiration and cutting-edge advice they need to develop and advance their own net zero transition strategies.

Running from 29th September – 1st October, BusinessGreen’s Net Zero Festival, the world’s leading net zero focused event, will bring together many of the world’s top climate experts and inspiring business leaders to offer an exciting forum in which to explore the net zero transition’s immense challenges and opportunities. Through exclusive announcements, original content, expert commentary and the showcasing of the world’s most successful strategies and innovations, the event will throw a spotlight on the global green industrial revolution.

Michael Mann, renowned climate scientist said: “Getting to net zero is a critical goal in addressing the climate crisis; that’s why I’m so pleased to be speaking at this year’s Net Zero Festival. This is a pivotal moment in the climate action movement and the effort to move toward net zero carbon emissions. We can’t allow ourselves to be distracted and dissuaded by polluters and climate inactivists. That’s the take-home message of my book and my presentation.”

In its second year, the annual festival comes at an opportune time, with the UK set to host the critical COP26 Climate Summit this November and thousands of companies now committed to delivering net zero emissions. Free event passes are being offered* to give as many business leaders and sustainability practitioners as possible the tools they need to join the global effort to avert a climate catastrophe.

Inspirational keynote speakers will include:

  • Former Energy and Climate Change Secretary Amber Rudd
    NatWest chief executive Alison Rose
    Solar Impulse founder Bertrand Piccard
    MP & President for COP26, The Rt Hon Alok Sharma
    Sir David King, Emeritus Professor of Chemistry – University of Cambridge

They will be joined by a number of other green business experts and sustainability pioneers including:

  • Former Marks and Spencer’s sustainable business director Mike Barry
    Steve Murrells, CEO – The Co-operative Group
    Raymond Blanc, Chef Patron – Le Manoir aux Quat’ Saisons
    Viki Cooke, Co-Founder & Joint Chair – BritainThinks

Across three days of speeches, workshops and panel events, the speakers will explore key topics and themes shaping the net zero transition; from net zero investment, to public engagement and the need for a just transition. There will also be fringe events and digital content from a raft of partners.

The free passes to the Net Zero Festival have been made possible by the support of its partners: Atkins, BCG, Schroders, Bank of America, Derwent London, Drax, Energy Saving Trust, Engie, GSK, Midrex, Tetra Pak, The Climate Pledge, Volvo and Kingspan.

James Murray, BusinessGreen editor-in-chief said: “We’re thrilled that BusinessGreen is able to offer free passes to this year’s Net Zero Festival to give as many business leaders as possible access to the tools and inspiration they need to accelerate this historic net zero transition. To prosper over the coming decades, every business needs to engage with the critical themes that climate change presents. Whilst there will be many challenges on the journey, we are driven by the belief that a rapid transition towards a net zero economy by 2050 at the latest is not just possible but is hugely desirable and something worth celebrating. We’d encourage all businesses, policy makers and sustainability practitioners to get involved by registering for their pass today.”

CLICK HERE to register for one of the limited-edition free passes.

Half of businesses are not transparent about sustainability

UK businesses admit they are not being transparent enough with consumers and customers about the true sustainability of their supply chains, research by the Chartered Institute of Procurement & Supply (CIPS) has found.

The survey of 318 UK supply chain managers found that nearly half (48%) do not believe their organisation is transparent enough with consumers, clients and regulators about sustainability, with 19% admitting they don’t even know how sustainable their products are themselves*. However, only 5% feel their marketing actively misleads clients or customers about sustainability.

What are the top barriers preventing businesses from building more sustainable supply chains?

  • The challenges of Covid-19 made it difficult to focus on sustainability – 43%
  • A lack of supply chain sustainability data – 27%
  • The business is unwilling to invest in sustainability – 27%
  • A lack of relevant skills – 22%
  • Senior executives do not see sustainability as a priority – 17%

The news comes as the CMA prepares for a new crackdown on misleading environmental claims made to consumers. The survey suggests that a surprising lack of procurement involvement in setting corporate sustainability strategy in the UK is at least partly to blame. Much of the UK’s carbon footprint is generated abroad, several tiers down the supply chain in the extraction of raw materials, manufacturing of products and transportation.

The procurement function has a crucial role in understanding, measuring and addressing the sustainability of this supply chain but 1 in 5 (19%) of UK supply chain managers said they were not involved at all in their organisation’s sustainability strategy, while 43% said they were only lightly involved. A further 18% said they were unaware of any corporate sustainability strategy at all.

Malcolm Harrison, Group CEO, Chartered Institute of Procurement & Supply (CIPS), said:  “The choices UK businesses make ripple through their supply chains to impact everything from water security and carbon emissions, to waste management and deforestation in other countries. Much of an organisation’s environmental impact will be outside their internal boundaries, and it is important that organisations understand this complexity so they can begin to track, communicate, and address the sustainability of their own unique supply chain.

“Collaboration is critical to tackling climate change. This includes internal collaboration, between marketing teams and the supply chain managers, and external collaboration between suppliers across the supply chain. No one organisation can solve climate change on their own and there needs to be more initiatives encouraging competitors to collaborate together to improve the sustainability of common supply chains.

“Sustainability strategy must be led by the CEO but it requires input from across the business and procurement is perhaps the most crucial ingredient. Supply chain managers can take a more active role by improving their skills in this area and being more vocal internally about the importance of supply chains in addressing sustainability issues. We all have a role to play to help meet our climate change goals and the time to act is now.”

Businesses set to miss 2050 net zero target

In 2019 the UK set a goal of reaching net zero emissions by 2050, a target with particular importance given the UK’s role as host of the COP26 climate conference at the end of the year. However, two years on from the commitment only 59% of supply chain managers believe they will be able to deliver against the target. Worryingly, 1 in 10 (11%) of UK supply chain managers said their business has done nothing since 2019 to improve the sustainability of their supply chains.

There have, however, been some positive signs of progress with 53% stating that since 2019 they have begun taking sustainability into account when choosing suppliers and 36% saying they have redesigned products to reduce waste, increased the use of recyclables or introduced more sustainable materials.

* Findings were drawn from a survey of 318 UK supply chain managers. The survey ran from 28th July to 10th August 2021.

 

 

Transparency for the customer who is king

The new Supply Chain Act will take effect in Germany in 2023. The textile discounter KiK, already concerned with ensuring that suppliers comply with labour and environmental standards, took steps several years ago, which now puts it ahead in preparing for the new law. In 2015, the company said goodbye to Excel lists and e-mails in order to manage its supply chain with the CSR module of Setlog‘s OSCA software. So the most important homework for 2023 has been tackled.

11th June, 2021 will go down in German economic history books. On that day, the German government passed the Supply Chain Act after lengthy discussions. The goal is to ensure that environmental and human rights standards, especially in developing countries, are met and that millions of families have a better standard of work and life. The new regulations will initially apply to companies with more than 3,000 employees from 2023, and to companies with more than 1,000 employees from 2024.

What looks like a long lead time at first glance will seem to happen quickly – especially for companies that have not yet dealt with the issue. Anyone who manages a company that employs fewer than 1,000 people cannot easily cross the topic off the agenda. Supply Chain Management (SCM) and Corporate Social Responsibility (CSR) experts are preaching at the top of their voices that even mid-sized companies that supply large corporations should be concerned with the new supply chain law.

“Corporations will secure in new contracts that not only large, but all suppliers comply with the legal CSR regulations and that their supply chains are transparent,” emphasises Ralf Duester, co-founder of the software provider Setlog. The Bochum-based company has numerous customers – from medium-sized companies to corporate groups – who have been managing the issue of CSR with suppliers, purchasing agencies, auditing institutes and other supply chain partners via the Setlog software OSCA for years, thus bringing transparency to the supply chain.

KiK meets high standards

One of the long-time OSCA users is KiK Textilien und Non-Food GmbH in Boenen. Germany’s largest textile discounter has 70% textiles in its assortment. The rest are non-food items such as toys, accessories, gifts and stationery. The target group of the company, which is active throughout Europe, primarily includes families with children, young mothers and people on a budget who want to dress fashionably. Like most suppliers in this industry, KiK – the acronym stands for “Kunde ist König” (customer is king) – has almost all of its items produced by suppliers in Asia. The majority of the goods come from China and Bangladesh, the rest mainly from Pakistan, India and Turkey.

Anyone who works with KiK must meet high standards. Lower prices than the competition and good delivery reliability are not the only reasons for the company to relist a supplier. “Anyone who wants to cooperate with us is not only checked at the beginning, but has to undergo regular audits,” emphasises Ansgar Lohmann, who heads the CSR department at KiK.

The audit is extensive. Ten sub-areas along the core labour standards of the International Labor Organization ILO are audited in a matrix developed by the company. The auditors commissioned by KiK primarily examine working hours, minimum wages, social benefits and environmental protection requirements on site. However, they also check whether fire extinguishers, fire doors and smoke detectors are in place and look at the statics of the building.

The inspectors, who are liable to KiK for their findings, also keep an eye on official approvals such as fire protection, environmental or business licenses. The following applies to all suppliers: Those who show no willingness to develop further are not even listed. KiK carries out a total of 800 audits per year in its supplier pool.

Ansgar Lohmann’s 13-member team makes this effort because binding compliance with environmental and social standards has long been important to the company. In industry initiatives, for example, KiK also promotes company accident insurance in Bangladesh, building safety, fire protection and compliance with human rights.

Audit management made easy

Managing 800 audits is a challenge. KiK realised years ago that a flood of e-mails and Excel spreadsheets are unsuitable for managing such a Herculean task and bringing transparency to the supply chain. In 2014, the company decided to look for software support. “It was important for us to have a holistic approach with factory checks in an automated system that delivers data in real time,” Lohmann reports.

After analysing various providers, KiK chose OSCA, the software from Setlog. Back in 2013, the SCM expert integrated the Vendor & Compliance Management tool VCM, now known by the abbreviation CSR, into the cloud-based SCM software. The solution can be used as a stand-alone or in combination with OSCA’s SCM module. It covers the entire supplier relationship from onboarding through quality management, audits including rework, document management, reporting and ratings.

“We were convinced not only by the good price-performance ratio, but also by the fact that the software is compatible with other systems and is so easy to understand that even less experienced suppliers can use it,” explains Lohmann.

After the decision was made, everything happened quickly. In May 2015, the discounter gave the green light for the IT project. Less than three months later, it went live with OSCA. Then the company integrated the purchasing agencies, the testing institutes, and the training and qualification partners. Just one year later, all suppliers had been trained. Since then, all players have been communicating in real time via the software. E-mails and Excel lists have been history for the CSR department ever since.

Predefined pattern

The daily routine follows a predefined pattern: If an audit is to be carried out, the CSR team commissions an auditing institute via OSCA, which confirms the agreed date and the order. The audit report, including photo documentation, is uploaded to OSCA. The audit criteria are weighted differently to produce an overall score. If improvements are necessary, they are discussed with the responsible persons on site.

Deficiencies must be rectified within a specified period. An early warning system displays all audits on a dashboard of the CSR team and automatically informs employees about the progress of rectifications according to a traffic light system.

Whenever a KiK employee wants to find out about a supplier, all they have to do is press a button to see how good the factory is. Other analyses can also be visualised on the dashboard – such as the performance of all procurement agencies or the CSR performance of an entire procurement country. The monthly evaluations are not only well received by management, they also serve as a basis for strategic decisions, the company’s regular sustainability reports, and can potentially be incorporated into the risk assessment of binding due diligence requirements.

Since 2015, KiK has been working to continuously improve the area of CSR. Currently, the company is doing its utmost to integrate the so-called Tier 2 suppliers into OSCA. This involves the weaving and dyeing production stages.

But Lohmann knows that KiK alone can only do so much. For him, it would be important for the industry giants to pull together – so that standards for complaint management are introduced, for example. “Today, it is the case that some factories have 20 hotline numbers for complaints to their major customers,” Lohmann reports. KiK is therefore involved in the Alliance for Sustainable Textiles and hopes that standards will prevail.

Now that OSCA has been in use at KiK for more than six years, the flow of information has sped up considerably. “Things are up to three weeks faster today than before the software was introduced,” Lohmann sums up. Thanks to the software, resources could be used elsewhere. “But the most important thing is the time saved. If a defect has been reported in a factory, we can react immediately,” reports Lohmann.

Another advantage of OSCA is its easy connection to other systems. At KiK, the results of the audits are imported directly into the SAP system via an interface from OSCA – in which things such as a supplier evaluation is possible at the push of a button. “A buyer can, for example, call up the performance of a supplier in real time over the entire year,” explains Lohmann.

If Lohmann had to choose software now, he would choose OSCA again. “It meets our requirements,” he says. Among the five most important secrets of success in this context, he counts:

  • Understandability of the software: it is easy to learn and is available in multiple languages
  • Fast IT implementation: The software goes live within one quarter
  • Easy IT compatibility with other systems: Interfaces can be easily set up to other IT systems
  • Clear management cockpit: Users can see at a glance how a supplier is performing at the touch of a button
  • Reliable audit templates: The software automatically creates resubmissions and displays a to-do list for employees

With CSR, KiK is on everyone’s lips. Politicians, journalists or members of non-governmental organisations regularly contact KiK to find out more about the topic. Competitors openly ask KiK how the company has tackled the issue. Presumably, Lohmann’s phone will ring even more often by 1st January, 2023.

5 ways cloud integration can improve resilience

With the unpredictability of today’s market and the digital transformation that has been taking place across the industries, B2B cloud integration has become vital for building resilient, prepared, and responsive supply chains.

The Covid-19 pandemic revealed the insufficiency of visibility in supply chains due to shortcomings of integration technologies. Even though 9 out of 10 businesses believe end-to-end visibility to be of great importance, only 50% of businesses can currently access and utilise information about their supply chain as a means to obtain business insights.

At the same time, the e-commerce boost has brought about a digital transformation. Keeping this in mind — as well as the need to rapidly adjust to market change — centralising all processes through B2B cloud integration is vital.

To clarify the benefits of B2B cloud integration in today’s supply chain ecosystem, Meili Robots discusses 5 ways in which B2B cloud integration can help create more resilient supply chains:

  1. The Optimisation of Data Management
  2. The Improvement of Supply Chain Visibility & Agility
  3. The Prevention of Further Disruption
  4. The Elimination of Onboarding Challenges
  5. The Establishment of Stronger Ecosystem Partnerships

A resilient supply chain focuses on three goals: supply chain optimisation, demand-driven supply, and supply chain visibility. B2B cloud integration allows businesses to centralise all of their processes, tools, and systems in one place. This way, they are provided with a full overview of their entire supply chain at all times. Now, businesses can better understand their operations, enabling them to make more informed decisions.

CLICK HERE TO READ THE FULL ARTICLE

 

New tools to increase supply chain visibility

FourKites, a leading real-time supply chain visibility platform, has released powerful new capabilities designed to help shippers, carriers and forwarders more quickly and easily collaborate to increase end customer satisfaction, reduce supply chain costs and increase on-time delivery performance.

With ever-increasing demand, supply chain visibility has become table stakes for modern supply chains, and seamless connection and communication between carriers and shippers has never been more important. FourKites’ combination of swift carrier connections, powerful collaboration tools and the industry’s highest-quality real-time logistics data provides shippers and their forwarder/carrier partners with robust assurances of rapid, frictionless implementation and faster time to value.

Instant Messenger, now with extended capabilities that allow shippers to chat directly with forwarders and carriers, gives supply chain partners the ability to view and share important information and resolve issues together, in real time.

Without leaving the FourKites platform, track-and-trace and dispatch workers, drivers and warehouse personnel can view the critical information that affects shipments and deliveries — all in one single interface. Users can share documents, photographs and notes for any given load, as well as form online workgroups and control access as needed.

CarrierLink, the industry’s most downloaded visibility app for drivers, now includes improved turn-by-turn navigation for better route optimisation; mobile check-in; and new capabilities for updating appointment times, adding notes to loads and uploading paperwork. It also features enhanced capabilities for viewing fuel stops, weigh stations, location ratings and amenities along routes.

“We have hundreds of carriers within our network, from the courier side to the truckload side. When it comes to onboarding, FourKites has been fantastic,” said Josh Dolan, VP of Global Logistics, Cardinal Health. “They’ve done a phenomenal job working with carriers through the process and helping us fill the gap with new technologies that simplify and speed up onboarding, and enhance communication between Cardinal Health and our partners.”

The German multinational Bayer saves time while increasing customer satisfaction thanks to FourKites’ supply chain visibility platform.  The impact has already been so strong that the company has made visibility an essential part of its long-term strategy.

“Every day, our carriers automatically share location data with our FourKites platform on hundreds of loads throughout Europe,” says Edmund Jager, Head of Distribution EMEA at Bayer. “We are able to track our products minute by minute and, in real time, pass on detailed arrival times to our customers. This means the distributors we supply always know their stock situation and end customers can depend on us to get them the seeds and crop protection they need, when they need them. We look forward to onboarding more carriers and so strengthen our customer-centric approach.”

In addition, FourKites recently announced its industry-first Tracking Quality Guarantee, which establishes the highest standards in supply chain data, guaranteeing real-time visibility and predictive intelligence into a minimum of 90% of customers’ shipments — end-to-end and across every mode and geography. This differentiated approach gives supply chain partners the collaborative opportunities and network effects they need to improve customer satisfaction and optimise their supply chain performance.

“As the first mover and leading innovator in real-time visibility and supply chain management solutions, FourKites is committed to helping shippers, forwarders and carriers achieve end-to-end supply chain visibility faster, and with assurances of the highest-quality tracking in the industry,” said FourKites founder and CEO Mathew Elenjickal. “We are excited to make these powerful new capabilities available to the community to enable greater collaboration and communication, and ultimately, value.”

Supply Chain risks to retail profitability

In a thoughtful webinar today digital freight forwarder Zencargo co-Founder, Richard Fattal, and Bis Henderson‘s Louisa Hosegood debated the unprecedented pressures in the global supply chain this year and how they jeopardise retailer’s profitability.

There has been an undoubted change in consumer behaviour, including the acceleration of ecommerce uptake. Consumers remain fickle, increasingly conscious of their environmental footprint. They are evaluating purchasing needs and ethical choices. Omnichannel, where a consumer, for example, might buy online, collect in store and pick up another item there, then return something by mail. Reverse logistics and the management of returns has become even more important. Supply chains must therefore be flexible enough to manage this while maintaining prices, or profitability will fall. For example, cancellations of orders fall if long term lead time information is more detailed.

What is the expectation in each vertical or location? From a supply perspective disruptions have increased. Container spot prices are a record $14000 now (Far East to Europe). Airfreight availability is reduced due to lower belly capacity with fewer passenger jets flying. This volatility in delivery is likely to persist till late next year. New sourcing options are needed to maintain choice and increase efficiency. Retailers can only absorb some of the costs. Excess demand in the USA, combined with shipping and port handling capacity that cannot be increased quickly enough are also causing waves.

Some items are always price elastic and are expected to be in full supply at a low cost. Other products are more inelastic. Those SKUs can be re-worked over the short to medium term, making inventory changes to achieve agility.

Retailers should ask how risky their operating model is. There will always be a new challenge. Hope is not a strategy. It is important to co-ordinate teams internationally in supply chain management so that big decisions can be taken from a whole-business point of view. Own the total. Data then analysis then decisions.

Should retailers buy by price margin rather than just quality? The profitability of the route to market, holding and delivering, will lead to new KPIs. Teams such as purchasing and merchandising need aligning.

Online event: guarding retail profitability

Retail margins are under increasing threat from soaring freight rates, poor carrier reliability and fluctuating demand. In response, Zencargo, the digital freight forwarder has announced a new online forum to analyse end-to-end retail profitability.

Scheduled for 14.00 BST (15.00 CET) on 12th August 2021, Guarding Profitability Through Disruption: The Retailer’s Guide is being delivered in collaboration with Louisa Hosegood, of global supply chain consultancy Bis Henderson, who formerly held senior logistic roles within Marks and Spencer and John Lewis.

The 45-minute online event comes in response to the unprecedented disruption in ocean and air freight that threatens the profitability, and even the survival, of many businesses. The event’s moderator, Zencargo co-founder and CCO Richard Fattal, explains: “The rules have completely changed, and every business needs to be keeping an eye on their bottom line profitability. It’s not just about logistics teams any more – finance, sales and data teams need to be working together to create joined up decision making that works for the whole business.

“The changes in logistics, commercial environment and social habits formed in the last 18 months will have long-lasting consequences. Consumers will be voting with their wallets based on new values, higher expectations and evolving ways of living and working. The businesses that can adapt to these changes are the ones that will be able to maintain and grow profits.”

The topics under discussion include:

  • Analysing and comparing the commercial environment of 2021 with recent years
  • Managing customer expectations through uncertainty
  • Calculating landed costs of goods in a volatile environment
  • Updating planning and execution strategies to maximise flexibility and profit

To read more about the webinar and to register, click here and save your place.

myGW offers Kärcher supply chain transparency

Cleaning appliances manufacturer Alfred Kärcher GmbH is benefitting from the myGW customer portal of the Austrian logistics company Gebrüder Weiss.

During the hot summer months, people like to water-blast their terraces, façades or cars. Appliances made by Kärcher have become synonymous with the notion of high-pressure cleaning, with the German word Kärchern (derived from the company’s name) even making it into Duden, the German equivalent of the Oxford dictionary, meaning to clean with a high-pressure water-blaster.

A global leader in cleaning technology, it is represented in 72 countries with 127 national companies and produces and sells its extensive product range around the globe. Behind it is an equally comprehensive logistics network, one in which many different moving parts must come together perfectly for its products to be at the right place at the right time: at hardware stores, garden centres or Kärcher’s stores.

An eye on everything

In Austria, the international transport and logistics company Gebrüder Weiss is responsible for distributing Kärcher’s range of products. The logistics expert developed an impressive concept characterised by proactivity, flexibility, and transparency, the centrepiece being the new digital customer portal myGW.

In myGW logistics managers and customer advisors can keep an eye on an order at all times and are always up to date with the latest information: “When a customer calls us, there is normally a sense of urgency behind it,” explains Bernadette Nieman, Head of Customer Service, Claims & Returns at Kärcher Austria. “Mostly they want to know where a shipment is at the moment or why it hasn’t arrived yet. What’s important now is to provide reliable and transparent information to take the edge off any complaints. Experience shows that the subjective waiting time of customers is shorter if they know why they have to wait and how long for.”

New and improved

Giving reliable answers is no longer a problem since Kärcher customer service has myGW. The portal provides accurate information regarding the status, location and expected time of arrival of a shipment (ETA) in real-time. If necessary, the end customer can also be sent a link to check the shipment’s progress.

But that’s not all myGW can do. It also provides access to all relevant documents such as invoices or delivery receipts stored online, enabling them to be viewed at the touch of a button.

“Previously, we experienced difficulties rather frequently when it came to delivery receipts,” says Nieman. “Now, such requests are dealt with quickly. This is not only a relief to our customers, but also makes work easier for our employees. Long and tedious searches are now a thing of the past.”

Data reliability and transparency represent real added value for her and her team, as does the ease with which the online tool can be used along with the general improvement in communication. “Kärcher stands for solutions that are synonymous with performance, quality and reliability. myGW won us over with the very same features, making it a perfect match.”

 Cranfield expert: ‘Pingdemic’ threatens supply chain

Commenting on the struggle of supply chains amid the ‘Pingdemic’, Professor Richard Wilding OBE, Professor of Supply Chain Strategy at Cranfield School of Management, said: “For any supply chain to operate you need processes, IT systems, physical infrastructure and equipment but critically you need people to support this. What we are seeing here is the removal of one of the critical fundamentals of the supply chain, people.

“Typically, organisations plan for a 3% absentee rate, what we are seeing here appears much higher and causing significant problems. Any reduction in the workforce above planned levels will always cause disruption.

“The challenge is the ‘pingdemic’ affects all part of the supply chain in both the front end where customers are served in supermarkets, restaurants, hotels, pubs, health care settings but also the back end of the supply chain that supports these businesses including warehouse operators, delivery drivers, lorry drivers moving things across the country, manufacturing plant operators and ultimately those involved in waste collection and recycling.

“Even if you have a fully staffed supermarket, if you have a warehouse or a production plant running at 50% of its capacity, you will have problems filling shelves with product. The same is true if you lose supermarket workers, if you have product but nobody to stock the shelves or staff the tills, you can’t operate effectively.

“With no end in sight of the ‘pingdemic’, organisations will have to plan and prioritise operations to take into account a reduced work force, possibly over a sustained period. This could include reducing the number of shifts operated, focusing on the essentials, focusing only on high profit margin products and services to maximise revenue with the limited resource available and, in the worst case, shutting down parts of operations.

“All these actions will potentially impact on consumer choice and the customer experience. The already burning platform of the pandemic is driving all organisations to explore automation in all areas to a greater extent.   Supply chains will never return to the old normal and the impact on our society will continue as we move into the new normal.

“The challenge is that it is not only the “pingdemic” putting strain on supply chains, floods in Europe causing re-routing and disruption, hot weather causing change in customer buying patterns and the huge backlog in HGV driver tests caused by the pandemic, for example, all contribute to supply chain volatility and pressures.”

Subscribe

Get notified about New Episodes of our Podcast, New Magazine Issues and stay updated with our Weekly Newsletter.