Synergy Archives

WMS Partners with Supply Chain Advisor

Posted on 3 April, 2024 by Keith McKinley

US and UK-based Synergy Logistics has partnered with leading industry solutions adviser, Supply Chain BEST, to expand their warehouse management system (WMS) implementation capabilities.

Working together as preferred channel partners, rapidly expanding Synergy will leverage access to Florida-based Supply Chain BEST’s end-to-end system implementation and project management expertise. This partnership is the latest in a fast-growing ecosystem of partners, vendors, and integrations for SnapFulfil, and builds upon Supply Chain BEST resources in the US, Canada, UK, and Hong Kong.

Supply Chain BEST President, Joe Huss, said: “I am delighted to be partnering with Synergy and am excited by the prospect of working together as we share a mission to deliver the very best in customer supply chain solutions.

“Having worked with various WMS solutions over the years, SnapFulfil stands out in terms of its technologically advanced rules engine, flexibility, and configurability. The build process is configured as part of the solution, so there is minimal additional development and coding for each deployment, which historically adds to complexity and cost.

“SnapFulfil is so customizable we can also instruct our customers to self configure the WMS and help them understand how the system can get them to the next operational level, which is a real point of difference for those needing to flex and adapt to ever changing market demands.”
At 40+ companies strong, Synergy’s partnership network covers a broad spectrum of integration categories, such as ERP, iPaaS, Marketplace, Robotics, Shipping, and other channel partners.

Synergy Logistics Chief Commercial Officer, Brian Kirst, added: “It’s a mutually beneficial partnership, with the Supply Chain BEST team a great fit to match our domain expertise. They share the same comprehensive yet flexible approach to implementation, as well as an ethos that integrated software solutions should be about rapid time-to-value and strong return on investment.

“As business opportunities increase for both companies, we can scale and grow together and secure and develop more of the right kind of business.”

Synergy makes significant UK appointment

Flexible WMS is Efficiency Cure for 3PL

Posted on 7 September, 2023 by Keith McKinley

An up-and-coming US 3PL has invested in a cloud-based warehouse management system (WMS) to accelerate expansion and market share.

Michigan-based Cura Resource Group, which specializes in bespoke turnkey solutions for its dynamic and diverse range of clients, has implemented the award-winning, cloud-based SnapFulfil suite because of its inherent configurability, depth of functionality and multi-site capabilities.

Cura successfully went live at their 10,000 sq.ft DC in Riverside, California recently, after a rapid implementation period – and are quickly enjoying complete inventory visibility, optimized batch consignment and highly accurate image capture. Technologically advanced SnapFulfil replaces an order management system (OMS) that brought constant downtime, a lack of support and inability to adapt to Cura’s fast-paced work environment.

Steve Brillati, CEO at Cura Resource Group, said: “The key advantage of choosing SnapFulfil was the immense support and backing we received from their team and the facility to adapt our many procedures into the functionality of the system.

“Investing in a highly flexible and scalable WMS like this will optimize our fulfilment processes for much greater efficiency and enhance our labour productivity, as well as providing valuable insight into our operation and supporting us in gaining and retaining clients. SnapFulfil WMS integrates well with our new CIVA e-commerce platform too, which our clients are equally impressed by.”

SnapFulfil Project Manager, Charles Thompson, added: “The Cura team were very receptive and we were able to walk them through all the WMS permeations and practice weeks before go live – and this continued into post support because of the increased volumes they were getting out the door. They can now bulk upload and see their SKU numbers and variations anytime and anywhere, while the automated pick/track/label functionality is a major shortcut in their fulfilment processes.”

Cura Resource Group was created to meet the last-mile distribution and warehousing needs of any business that wants a physical presence near where inventory is used, but doesn’t have the time, financial resources, or skills to develop and manage real estate on their own. As business ramps up, the next step is to take advantage of SnapFulfil’s multi-site capabilities and seamlessly implement the WMS into their five other facilities across the US.

3PL Fast Freights Forward with WMS

Posted on 12 July, 202331 July, 2025 by David Priestman

One of the UK’s leading logistics and freight companies has upgraded its warehouse management system (WMS) to accelerate market share and expansion.

Simarco, which has extensive experience across all industry sectors and international trade routes, has implemented the award-winning, cloud-based SnapFulfil suite because of its inherent flexibility, multi-site capabilities and depth of functionality.

The fully executed contract is for five years and provides 24/7 critical support and access to SnapFulfil’s multiple billing software and extensive customer portal, which are especially beneficial to 3PLs needing to flex their model. Simarco has also purchased a SnapData license, which amalgamates critical real time data from various sources and locations into one central dashboard.

Simarco went live at their new 108,000 sq.ft high security warehouse in Stoke-on-Trent during March, after a rapid 50-day implementation period – and are already enjoying optimised inventory visibility and fast turnaround of goods receipt.

Phase 2 this summer will see SnapFulfil onboarded at their HQ distribution centres in Witham, Essex, followed by their mainland Europe facility in the Netherlands.

Steve Pyne, Head of Warehousing for Simarco, said: “Onboarding and training went smoothly and the SnapFulfil implementation team were great with our warehouse team, keeping it straight forward and relatable. Simplification of our processes and invoicing also means staff get to concentrate more on managing and improving the customer experience.

“SnapFulfil is a very flexible and responsive system and our first clients onboarded are already appreciating the scheduled reports, ERP-like functionality and online access to their stock. Having a UK-based support team was also a key factor for us, as our previous legacy WMS was based in Australia. It was clunky and slow too, plus cloud-based SnapFulfil contributes greatly to our sustainability plan for going paperless.”

The functionality and connectivity of SnapFulfil was also a big plus point for Simarco. Richard Bartram, Head of UK Implementations for SnapFulfil, explained: “It’s gratifying that Simarco see us as their differentiator and a very easy decision for their growth and attracting new business. They need that robust Tier 1 functionality to drive efficiencies, plus SnapFulfil’s configurability is ideal for the dynamic nature of their diverse customer base.

“We were also able to create some bespoke integration for their main customer and so all orders (and associated data) for the three sites utilise the same API securely and consistently.”

Gartner WMS Accolades by the Dozen

Posted on 11 May, 202329 July, 2025 by Keith McKinley

Technology innovator Synergy Logistics has been showcased in the elite Gartner® Magic Quadrant™ (MQ) for Warehouse Management Systems (WMS) – for the 12th successive year.

The WMS domain expert reinforces its leading status in the ‘niche’ quadrant (focused on producing tangible functionality improvements) but with strong movement towards ‘visionary’ thanks to its innovative SnapFulfil configurability, robotics orchestration platform SnapControl, and speed-to-value solutions.

Synergy is one of only a handful of independent software vendors worldwide to be selected for the prestigious 2023 WMS MQ. SnapFulfil is one of the pioneering cloud and SaaS-dedicated warehouse management systems, heralded for its industry-leading and cost-effective deployment speed. Apart from having a highly credible and proven WMS solution that quickly flexes to supply chain uncertainty, the business was also measured on foresight and capacity to execute.

Synergy’s Group CEO Rich Pirrotta said: “We view this recognition as testament to our continued ability and determination to deliver superior technology, agile solutions, and value to match our clients’ unique and challenging needs. This gives them rapid ROI and low total cost of ownership (TCO). Our strength and differentiation are in the highly competitive SMB market, but as Gartner acknowledges, SnapFulfil has the ability to scale down to high Level 1 warehousing and up to more complex Level 4 operations by improving data visibility and accuracy to extend decision support capabilities for enterprise organizations.”

Another Gartner highlight is Synergy’s new device and technology agnostic multiagent orchestration platform SnapControl, which connects all automation devices and robotic systems within the warehouse from one centralized platform. It’s already been successfully delivered in 2022 in an expanding customer DC, featuring AMRs and automated packaging systems in just weeks, without major software upheavals.

SnapControl uniquely promotes bi-directional MQTT (MQ Telemetry Transport) messaging and conversational decision-making between the WMS and remote warehouse devices. “In other words, SnapControl speaks to the devices and the devices talk back, enabling the most efficient warehouse decisions to be made automatically,” explained Pirrotta.

SnapFulfil differentiators that are listed include remote and self-implementation capabilities, via a solution called SnapBuddy, which offers interactive configuration instruction and real-time training to end users. Such tools also reduce both short-term costs and entry to market risks. SnapFulfil’s robust rules engine equally facilitates elevated levels of non-code adaptability to support customer-specific and vertical-industry-specific requirements.

Additionally specified by the Gartner WMS MQ is SnapFulfil’s pricing strategy, which allows companies to easily flex their number of users based on seasonal demand variations. A no-capital-expenditure, turnkey-managed service option combines software, cloud infrastructure, ongoing support, and implementation services as part of a single and competitive subscription fee.

Gartner is also focused on how companies make the most of partner agreements. This is an area that Synergy has been developing with the implementation of an official partner management program to extend their partner ecosystem which already includes robotic specialists 6 River Systems and HAI Robotics, with more ready to launch in the near term. With an already strong presence in the UK and North America, Synergy recently expanded into the UAE, and has its sights set on further global expansion.

Pirrotta concluded: “We continue to punch well above our weight, enhance WMS data analytics, and improve technical support for integrations, plus we have greatly expanded our partner ecosystem and global reach. With our focus on strong value, Gartner also recognizes our aim of being the provider of choice for the ever-expanding e-commerce sector, as well as the third-party logistics (3PL) companies that retail and D2C increasingly rely on.”

SnapControl – Warehouse Automation Connectivity

Posted on 28 March, 202329 July, 2025 by David Priestman

Synergy, the experts behind cloud-based WMS software SnapFulfil, have unveiled a breakthrough tech solution that orchestrates all automation devices and robotic systems within the warehouse from one centralized and convenient platform. As a multiagent, rather than just a point solution, SnapControl brings a more uniform approach to automation, which also makes this pioneering orchestration platform completely device and technology agnostic.

Synergy has successfully delivered the solution in an expanding customer DC, featuring AMRs and automated packaging systems, where SnapControl was deployed in just weeks, without major software upheavals. This deployment is the first of many as more businesses explore the need for many different types of automation in their warehouses.

Rich Pirrotta, Group CEO said: “As businesses adopt new technologies and automation to mitigate labour challenges and make warehouses more efficient and productive, the ability to rapidly integrate and operate these investments is critical. Synergy is one of the very few WMS providers with an integrated, holistic and high value solution that can be deployed quickly, cost effectively and with minimum disruption.”

SnapControl orchestrates the prioritization of work, automatically allocates tasks and workflows, evaluates which robotic devices best match specific operations, and enables data capture to assess the value each device yields – all with a low total cost of ownership and rapid time to value. Equally, it connects to all types of devices, including RF, AMRs, Conveyors, Palletizers, Putwalls, ASRS, etc, plus in any possible transport method (API, CSV, etc,) – and if one type stops working, you can switch over to another device quickly and in real-time. SnapControl uniquely promotes bi-directional MQTT (MQ Telemetry Transport) messaging and conversational decision-making between the WMS and remote warehouse devices, which typically have a small code footprint and minimal network bandwidth.

“In other words, SnapControl speaks to the devices and the devices talk back, enabling the most efficient warehouse decisions to be made automatically,” explained Pirrotta.

Consequently, it’s an ideal solution for mixed portfolio and multiple vendors offering both AMRs and other autonomous/manual systems, plus it works hand in hand with SnapFulfil and any other incumbent WMS, OMS or e-commerce front end system – both in the cloud or locally. This latest technological differentiator from Synergy facilitates a much more efficient and adaptable warehouse that accelerates integration and gives customers the freedom to choose automation and robotic devices that best fit specific operational needs and can futureproof the business and workforce needs. Additional benefits due to the power of SnapFulfil’s Tier 1 WMS rules engine functionality include the capacity to make adjustments for expiry dates and traceability, create buffers for delaying tasks and manage exceptions without downtime.

Pirrotta concludes: “Single point integrations prolong onboarding time, slow growth and often operate within ineffective and separate silos. In today’s especially challenging times the ability to rapidly augment and orchestrate your technology investments, without unnecessary service fees, has never been more important. It’s now mission critical to harness control with 24/7 visibility from one centralized system.”

To download a free handy guide explaining multiagent orchestration and its many benefits visit here.

Subscribe