Trailer Tyre for Durability and Performance

Developed for a wide range of applications, including trailers, loading and transport vehicles, spreaders, and slurry tankers, Agriterra ULTRA is engineered to establish new industry benchmarks in performance and durability.

Leveraging engineering expertise, Agriterra ULTRA features a newly designed structure that enhances strength and durability. This new reinforced construction minimizes stress and heat buildup, ensuring greater efficiency and stability both in the field and on the road. Rigorously tested under the most demanding conditions, Agriterra ULTRA not only delivers superior durability and stability but also consistently outperforms comparable competitor products, reinforcing its position as the top choice for modern agricultural needs.

“Agriterra ULTRA represents a significant milestone in our commitment to providing high-performing solutions for the agricultural sector. Its redesigned ULTRA construction and advanced compounds ensure exceptional durability and reliability, making Agriterra ULTRA the ultimate trailer tyre solution on the market,” said Roberta D’Agnano, Global Brand Director Mitas at Yokohama TWS.

Agriterra ULTRA will be available in a range of key sizes, during the course of the year, starting from size 560/60R22.5TL IMP 165D.

A specialized version featuring VF (Very High Flexion) technology, will also be available under the name Agriterra ULTRA Soil Protector. Thanks to advanced technology, Agriterra ULTRA Soil Protector increases load capacity by up to 40% while enabling lower inflation pressure, which expands the tyre’s footprint. The result is enhanced ground protection and optimized crop yields, providing farmers with a more efficient and reliable option for their equipment. Additionally, Agriterra ULTRA Soil Protector ensures excellent grassland protection and superior performance in wet terrain, thanks to its rounded shoulder design.

With this latest innovation, Mitas aims to offer enhanced reliability and efficiency for farming professionals worldwide.

Similar News

Eco-Driving in Europe’s Trucking Sector

 

Fleet Panel Pushes for Sustainability

Members of the Michelin Fleet Panel have called for the industry to accelerate progress towards more sustainable tyres and improve support for fleet managers transitioning to electric vehicles (EVs).

The panel, comprising representatives from some of the UK’s biggest leasing, fleet management and rental companies, as well as several major end-user fleets, addressed a series of industry challenges at a meeting held at the Wakefield site of Aston Barclay, the independent remarketing group and vehicle auction house.

Chairing the Michelin Fleet Panel, Martin Thompson, Michelin’s Brand Manager UK & Ireland, briefed the panel on the manufacturer’s target of using 100 per cent sustainable materials in its tyres by 2050, and 40 per cent by 2030, and urged the industry to make quicker progress in reducing the environmental impacts of tyres.

He also reinforced the importance of extracting the full performance out of every tyre, saying: “It’s vitally important we better educate fleet managers and customers about how to avoid unnecessary raw material wastage, specifically that it is safe to use tyres down to the 1.6mm legal tread depth limit.”

Some panel members called for the industry to put a greater focus on analysing tyre wear on EVs, saying the current lack of data was making it difficult to make informed buying decisions.

Thompson said: “Leasing and rental companies want to be able to communicate that data to their customers so they can speed up their transition to EVs. Michelin is manufacturing tyres specifically for EVs to help with tyre wear and battery range, and that’s a message we are communicating more widely.”

Lorna McAtear, Head of Fleet at National Grid, who manages 9,000 vehicles, including 1,500 EVs, said the industry needed to tackle some myths around EVs. “There are some misconceptions that all tyres wear out quicker on EVs. The industry needs to deliver clearer messaging to ensure people have the best performing and safest tyres on their EVs, and that they don’t cost more than tyres for internal combustion-engined vehicles.”

She added: “It was an excellent panel for learning about the innovations in tyre developments being driven by Michelin and its partners. I was reassured that they are working hard on sustainability and going in the right direction.”

At the first meeting of the Michelin Fleet Panel since the pandemic, Michelin representatives and its partners, including Canopy Simulations and MICHELIN Connected Fleet, gave presentations of their work towards more sustainable mobility, whilst ProovStation provided a live demonstration of its AI-powered inspection scanner. Aston Barclay is the first company in the UK to install the technology, deploying the system to quickly and accurately appraise vehicles ahead of auction.

Matt Childs, Marketing Manager at MICHELIN Connected Fleet, said the next generation of drivers and decision-makers are increasingly aware of sustainability and vote with their wallets on what, where and who they work with. “With connected fleet management solutions, this is an opportunity rather than a challenge. Turning the data into actions can help fleets operate more efficiently and unlock savings,” he added.

Sean Russell, Chief Marketing Officer at Aston Barclay, said: “It was a pleasure to host the Michelin Fleet Panel, which was a fabulous knowledge sharing and networking event. We received some excellent feedback and we look forward to collaborating with our partners again in the future.”

The Michelin Fleet Panel has been meeting for more than 20 years; membership is voluntary and participants are not required to be Michelin customers.

Trelleborg Wheel Systems Officially Joins Yokohama

Following last year’s announcement, Trelleborg Wheel Systems is pleased to announce the acquisition by The Yokohama Rubber Co., Ltd. has been successfully completed for 2,074 million euro.
From this day forward, the company will officially be part of The Yokohama Rubber Co., Ltd., operating under the name ‘Yokohama TWS’ as a new company.

The Yokohama Rubber Co., Ltd., based in Hiratsuka, Japan, is a global leader in the tyre industry and other rubber applications, such as conveyor belts, hoses & couplings, and fenders.
With 860.5 billion yen in revenues (approx. 6 billion euro), it is a truly international concern, employing over 28,000 people around the globe and operating in more than 120 countries.

This acquisition enables The Yokohama Rubber Co., Ltd. to consolidate its leading position among tire producers in the world, becoming a global leader in the off-highway tires segment with the addition of Trelleborg, Mitas, Maximo, Cultor brands and Interfit service network to its portfolio.

Paolo Pompei, former President of Trelleborg Wheel Systems and current President and CEO of Yokohama TWS, says: “Today we are closing a successful chapter in our history with the Trelleborg Group and opening a new page with a leading player in the tire industry, sharing our values and vision for the future. Over the last few years, we have delivered continuous business growth combining strategic acquisitions with dedicated investments, and this has allowed us to build a strong and sustainable platform supported by a global manufacturing footprint, innovative products and solutions and an extensive sales network in close proximity to our customers. I’m extremely proud of what the TWS team has been able to achieve so far and we are all honoured that Yokohama has decided to invest in us, building together with their existing business, a new leading player in the off-highway segment.”

Yokohama TWS will continue delivering the same high quality products, solutions, and level of service to all its customers worldwide. As a new company, Yokohama TWS will operate with no change to its organizational structure.

Yokohama TWS is part of The Yokohama Rubber Co., Ltd. and is a leader in designing and producing tyre and wheel solutions to drive a sustainable future for Agriculture, Construction, Material Handling and Two-Wheeler markets. Its state-of-the-art manufacturing sites reach customers worldwide, producing more sustainable solutions while implementing advanced technologies. Yokohama TWS includes Trelleborg, Mitas, Maximo, Cultor and Interfit whose network of local specialists offer tailor-made services to meet customers’ needs for any applications wherever they are. In 2022, the division generated sales over € 1.2 billion and currently employs more than 6,600 people in 42 countries.

Continental Adds Tiger Trailers to Fleet

Continental, one of the world’s leading tyre manufacturers, has further bolstered its UK articulated fleet through the addition of seven more box vans from Tiger Trailers, with this particular order divided into two different products to suit its operational requirements.

The tyre firm’s first Tiger order for 2023 is comprised of five 4.2m high box van trailers for their next day regional truck tyre delivery and casing collection business, and a pair of 4.8m tall ‘high cube’ variants, equipping Continental with increased load capacity for inter-depot trunking and waste recycling activities.

Continental’s new standard-height 4200mm trailers are fitted with an LED strip-light facing down at the rear to light up the working area for operator safety, and with cycle warning sideguards, which align with Tiger’s own aims as demonstrated through the Tiger Safety Team’s school road safety programme.

The trailers’ specification also includes a GRP translucent roof with wooden rub rails, a bespoke load securing setup including nets, an Anteo 1,500kg tuckaway tail-lift with safety gates, and solar panels from Trailar. The 4800mm high-cube iterations are equipped with full aerodynamic sideguards to reduce CO2 and increase fuel efficiency, and the trailers and their cargos are protected from damage through the incorporation of full-coverage overlay floor tread plates and full-length wooden rub rails fitted below and above each load lock row. Both heights are finished with the international company’s ultra-distinctive livery and are fitted with its in-house tyre pressure monitoring system (TPMS) interfaced into the ContiConnect 2.0 web-based platform for safety and efficiency purposes.

Simon Sumner, Continental’s Transport Operations Manager, comments: “Tiger Trailers have taken time to fully understand our business and its challenges, identify our requirements, then design and build trailers that suit our unique operation. Features for functionality, longevity and safety in operation have been engineered in by Tiger without compromise. The trailers perform exceptionally well and have a very impressive presence on the road. Tiger Trailers deliver a premium product in line with Continental’s position as a premium brand. It is a pleasure to work with Tom and the rest of the team at Tiger and we look forward to continuing our successful partnership.”

Continental acquired re-tread tyre manufacturer Bandvulc in 2016 and Tiger’s first trailers wore Bandvulc’s distinctive black livery with yellow logo. The latest Tiger-built trailers were collected by a pair of the group’s new MAN TGX 26.510 tractors from Bandvulc’s Ivybridge Plant in Devon, and the fleet serves the UK via a number of strategic sites including Continental’s regional distribution centre (RDC) in Rugby, which stocks passenger car, truck and specialty tyres. Continental placed its first order with Tiger Trailers in 2020, followed by further orders in 2022, before taking delivery of this latest batch of box trailers in early 2023.

Thomas Stott, Tiger Trailer’s Technical Sales Manager, says: “We are proud to continue supporting Continental with what is now the third year of articulated trailer supply. Simon and the team are great to work with in tailoring the specification and ensuring that the end product meets their requirements. It’s brilliant to see such an iconic livery and eye-catching colour out on the road complete with Tiger badges and we look forward to continuing to support the customer in subsequent years.”

Tiger Trailers is one of the UK’s leading manufacturers of articulated semi-trailers and rigid bodywork. Based in Cheshire and soon celebrating its 10th year in business, the firm builds the complete range, from curtain-siders, fixed and moving double decks and flatbeds, to temperature-controlled trailers, specialist vehicles and demounts.

Spare Parts Warehouse Stores 10,000 Tyres

A spare parts warehouse in Lugo, Spain of Recambios FRAIN, a leader in the parts sector for all types of vehicles, has the capacity to store more than 10,000 tyres thanks to the storage systems installed by AR Racking.

The warehouse has, on the one hand, adjustable pallet racking in which not only larger volume tyres are stored stacked on pallets, but also other types of products and accessories marketed by Recambios Frain; and, on the other, Very Narrow Aisle (VNA) pallet racking, where the tyres are stored directly on the structure itself. Overall, more than 10,000 tyres of varying height and width. The racking has been fitted in such a way that it allows both pallet and picking operations.

The combination of both systems provides the customer versatility and adaptability to the different volumes, direct access to the goods as both are selective systems and high-density storage thanks to the reduced width of the aisles with the incorporation of VNA racking. The project was completed in just 30 days from initial contact to the delivery and final assembly of the storage systems.

Recambios Frain started operating in 1992 and has not stopped growing since, thanks to the extensive range of products that it offers the market. According to Francisco Dorado, assistant general manager at the company, “with this 7,000 m2 warehouse we were looking to improve the organisation and handling agility and increase the number of units of some of our 500,000 references”. With a workforce of over 140 employees, Recambios Frain offers technical management services, diagnosis, rental space, industrial supply and B2B e-commerce.

“AR Racking’s adjustable pallet racking systems are solutions that can be adapted to all types of products, spaces and operations. They are also easily combinable and adaptable to changing needs”, explained Ricardo García, AR Racking Sales Representative.

About AR Racking:

AR Racking is part of the Arania Group, an industrial group of companies with extensive experience and scope, and with a multi-sectoral activity based on the transformation of steel that dates back more than 80 years. AR Racking provides the market with a wide range of solutions with high certified quality standards and a comprehensive project management service. AR Racking’s industrial storage systems stand out for their innovation, reliability and optimum efficiency.

Large Tyre Warehouse Opens in Poland

Bridgestone, a global leader in tyres and sustainable mobility solutions, present in Poznań since 1998, and ESA logistika have opened a 50,000 sq.m tyre warehouse where tyres will be shipped for further distribution.

What particularly distinguishes the complete warehousing processes that are implemented for Bridgestone is several sustainable solutions that allow obtaining BREEAM Excellent certification. One of them is a 50kWp photovoltaic installation and modern technologies in energy and water saving and reducing CO2 emissions. In the interests of the well-being of employees, green relaxation zones are also created around the hall.

Bridgestone is committed to achieving its major environmental goals; carbon neutrality and the use of 100% sustainable materials by 2050. – Our new project launched with ESA logistika reflects our commitment to create a supply – chain and logistics with long-term environmental benefits and aligns perfectly with the “Ecology” and “Energy” values in the Bridgestone E8 Commitment – says Elżbieta Oussar, Logistics and Supply Chain Director, Bridgestone Europe East Region. For 24 years Bridgestone systematically increased its footprint in the Wielkopolska region, where our largest factory in Europe is located. Along with increasing demand for our premium tyres and the extension of capacity in the Bridgestone Poznan plant, now comes the new warehouse that fulfills our requirements on the way for an optimized and sustainable supply chain.

The hall is also equipped with innovative systems and tools that automates and facilitates work. These includes a warehouse management system created by ESA logistika experts, belt conveyors for unloading and loading individual tyres and stacking them on racks, and at a later stage also robots for transporting tyres and racks for their storage. – Innovation is something that we use at ESA logistika every day. This time we are very lucky that the Bridgestone company is open to all new products and will allow us to act extensively in this area. We plan to automate even such a prosaic matter as keeping the floor clean – says Rafał Łuczak IT and Implementation Manager at ESA logistika.

Despite such a high level of automation, the launch of the warehouse near Poznań will create more jobs. In the beginning, nearly 50 people found employment there. These are mainly warehouse employees, but also logistics specialists and shift managers. – Entrusting such a large operation to ESA logistika is proof of the great trust that the client places in us. We are glad that our activities so far show that we are ready to implement new, increasingly larger projects – says Łukasz Dziewanowski Managing Director at ESA logistika.

According to Katarzyna Kujawiak, Development Director at Panattoni: Last year alone, we delivered about 200,000 sqm for the automotive industry. The valuable experience we’ve gained in recent years continues to pay off. One of the results is the state-of-the-art logistics center, where our client ESA logistika conducts operations for the global tire leader. Our competence in sustainable construction also proved important in the realization of the facility. To date, we have completed environmental certification in Poland for facilities totaling more than 6 million square meters.

The warehouse is equipped with modern security systems, especially fire protection. Developer divided the investment into two zones separated by the REI 240 wall. Thanks to the special structure of the external dockside zone, the safety of employees can be protected. Attention to detail is the hallmark of this project. The common goals shared by all involved from the outset allow us to confidently count on the full success of this cooperation.

About ESA logistika

ESA logistika is one of the leading international logistics operators, dynamically operating in the area of Central and Eastern Europe and establishing ever wider relations with partners from all over the world. It provides comprehensive, tailor-made solutions for industry in the field of transport, warehousing, distribution logistics, project logistics, outsourcing, or value-added services (VAS). It has experience in handling logistics processes both in terms of administration and implementation. It also offers consulting services.

About Bridgestone in Europe, the Middle East, India, and Africa

Bridgestone in Europe, the Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tires and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.
Bridgestone offers a diverse portfolio of premium tires, tire technologies, and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers, and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision-making, and actions throughout every area of the business.

Michelin rolls out European MH tyre training

Michelin has launched a dedicated training programme for tyre technicians responsible for keeping fleets of forklift trucks and other materials handling equipment on the move.

The Michelin Training and Information Centre (MTIC) in Stoke-on-Trent is running the new materials handling tyre fitting course, which also embraces management of solid wheels. Michelin says the course lays the foundation for training excellence internationally and is hoping to roll it out across Europe.

Formalised through the National Tyre Distributors Association (NTDA) Accreditation scheme and recognised by City & Guilds, the Licensed Commercial Tyre Technician Category 2 – Specialist & Multi-Wheel course, places a big emphasis on practical training, with nine assessments for each attendee to pass.

MTIC Training Instructor, Dave Womble, says: “We had previously only trained technicians to work on pneumatic materials handling tyres, but we needed to include the removal and fitting of solid elastic resilient tyres as well, including divided and multi-piece wheels that require a hydraulic press. This is a new area for us in terms of training, and we have risen to the challenge.”

The decision to launch the programme follows the complete integration of speciality tyre and wheel business Camso into the Michelin Group.

Womble adds: “We have developed a training syllabus which is significantly improving the expertise of Camso’s Solideal On-Site Service Division – the team responsible for keeping large fleets of materials handling equipment on the move – and has much wider appeal to the industry too.”

The three-day course focuses on a number of key areas: tyre construction and sidewall markings, types of materials handling tyre, wheel recognition and measurement, safe inflation procedures of pneumatic tyres, practical assessments of all tyre and wheel combinations, as well as hydraulic trailer press safety checks, and health & safety.

Michelin has built a specialist ‘press room’ within MTIC to support the new training, providing a bespoke practical learning environment for visiting technicians, including a mock forklift chassis. It has also invested in specialist tooling technology and the centre’s own tyre press.

MTIC is running the course for Camso technicians and offering separate courses for technicians from outside the Michelin Group.

Wayne Mapson, EU Service Development Manager for Camso, says: “The course really serves to differentiate us from the competition and allows us to demonstrate that we’ve taken our health and safety focus to a whole new level.

“On occasions in the past, the Solideal On-Site Service Division had been unable to operate at certain big blue-chip sites – but with our NTDA-recognised training, we can now prove we’re following the very highest industry standards.”

The new course replaces a previous Camso training programme which had been validated by the British Industrial Truck Association (BITA), but which was only available to the company’s own tyre technicians.

 

Michelin launches UK fleet management brand

Michelin used the occasion of ITT Hub at Farnborough to launch Michelin Connected Fleet in the UK, its new brand bringing together all the fleet management services and solutions of the Michelin Group under one banner.

It also presented a new suite of connected solutions for HGV fleets, intended to give hauliers and own-account operators a complete, real-time vision of the way in which their trucks and trailers are utilised.

Michelin Connected Fleet already receives and processes data from approximately 300 million journeys per year, comprising Masternaut in Europe, NexTraq in North America, and Sascar in South America – collectively responsible for 600,000 vehicles operated by 70,000 customers, spanning 48 countries.

Michelin Connected Fleet collects vital data through a range of comprehensive and advanced on-board telematics systems to give fleet managers a real-time view of their goods, the trucks and trailers making up their fleet, and where they are located. This helps to optimise fleet utilisation, which in turn reduces operating costs, whilst also bolstering road safety by providing valuable feedback on driving behaviours.

Speaking at the launch, Matt Childs, Michelin Connected Fleet Operational Marketing Manager UK & France, said: “We are focused on helping fleet managers to accelerate their business with performance analysis services, based on smart data and tools, which lead to better insights and better visibility. In turn this helps to make operations more cost-effective, safer, more predictable and sustainable.”

Data can also be used to help anticipate maintenance requirements, leading to reductions in unscheduled downtime. Plus, the system can monitor tyre pressures and temperatures to considerably reduce the likelihood of roadside breakdowns, which can lead to missed deliveries, vehicle damage and increased tyre costs.

Highlighting Michelin Connected Fleet’s offer, Childs added: “We stand out for delivering personalised assistance from our team of Michelin Connected Fleet experts. It’s no longer enough just to provide access to fleet data; we have performance analysis embedded into our offering. This means we are perfectly placed to help customers master the management of their fleets and improve their operations. Our analysis can unlock savings and help define future fleet strategy. We’re focused on adding value, at every stage.”

The launch of Michelin Connected Fleet in the UK follows the introduction of Michelin Connected Fleet in Spain in October 2020, and in France in November 2021. Deployment in Germany and South Africa is expected by the end of the year.

Gilson Santiago, Michelin Connected Fleet CEO, concluded: “Data management is vital when it comes to running a fleet. As vehicle technology develops, our expertise in data analysis allows us to meet our customers’ requirements as precisely as possible to assist them in their activities. With Michelin Connected Fleet, we offer them the tools and expert support to help them transform the data from their vehicles into information with high added value. This will allow them to improve their company’s efficiency, reduce their environmental impact, and make their operations safer.”

Chiltern makes significant savings with Michelin tyres

Chiltern Distribution claims to have found the ‘sweet spot’ for truck tyre performance thanks to Michelin’s fuel-saving Energy tyre ranges, which it specified as original equipment across 19 new trucks which have entered service during the last year.

The net result of its move to low rolling resistance tyres has been all new vehicles consistently returning more than 10mpg at 44-tonnes, and some even exceeding 11mpg at maximum weight.

The company optimised every part of the vehicles’ specification prior to placing the orders, split between Volvo and Scania. This included selecting 315/70 R22.5 Michelin X Line Energy Z2 and D2 tyres for the Volvo FH 460 with I-Save tractor units, and Michelin X Multi Energy Z and D fitments for the Scania S 500 tractor units – boosting fuel efficiency and lowering each truck’s VECTO score.

Brian Sagaseta (pictured), Managing Director of Chiltern Distribution, says: “Michelin has always been our go-to product, driven by serviceability, longevity and reliability. More recently, by selecting the latest generations of fuel-saving tyres, we’re also getting great efficiency and miles per gallon.

“It’s critical to match the right tyre with the right truck; because if you don’t, then you’re never going to unlock a vehicle’s maximum fuel potential. As our own data has proven, our tyre choice is saving us money and lowering our CO2 emissions. It’s a win-win situation.”

Michelin X Line Energy Z2 and D2 tyres are both A-rated for fuel efficiency – making them the most fuel-efficient Michelin truck tyres on the market, and perfect for long-distance transport at sustained high average speeds. Key to their ability to reduce fuel bills is the high percentage of silica used in the tread rubber, enabling Michelin to push the limits of rolling resistance without compromising on tyre longevity.

Michelin X Multi Energy tyres are B-rated for fuel efficiency, and have been designed to save fuel and reduce environmental impact in predominantly regional operations. As part of the wider X Multi range, they qualify for Michelin’s free accidental tyre damage guarantee, giving the reassurance that the customer’s investment is protected in the event of accidental damage before each tyre is 50% worn.

Sagaseta adds: “Both Michelin fuel-saving ranges are delivering for us on all counts – and that’s increasingly important given the rising cost of diesel and our focus on sustainability and reducing carbon emissions.”

Comparing the new X Line Energy-shod Volvos with the older models they replaced, which ran on standard regional tyres, Sagaseta has identified a difference in fuel performance of around 1.85mpg. For a single vehicle averaging 140,000km per year, that’s a saving of around 7,000 to 7,200 litres of fuel.

The Peterborough-based business runs a 54-strong fleet of trucks, operating with temperature-controlled trailers within the food and pharmaceutical sectors.

Michelin appoints new MD for UK & Ireland

Michelin Tyre plc has appointed John Howe as Managing Director for the UK & Ireland, with effect from 1st January 2022. He will also hold the role of B2C Sales Director, with responsibility for the company’s car, motorcycle and bicycle markets.

Howe, 41, brings 25 years of service within the company, having begun his career in the warehouse of Solideal UK, before continuing with the business through a series of acquisitions first by Solideal International, Camoplast, Camso and then finally Michelin in 2018.

He has a wealth of experience in the tyre industry at all levels, having initially worked as a warehouse operative and mobile service technician, before becoming an Area Sales Manager and later General Manager for Solideal International. During seven years at Camso, between 2013 and 2020, Howe progressed from Commercial Director to UK Managing Director, and finally Original Equipment Aftermarket Director for the EMEA region.

Since February 2020 he has worked directly within Michelin, spending his first 18 months as Global Program Manager within the agriculture, construction and materials handling markets, where he was responsible for helping the 10 regions globally Go to Market in the most effective way. Most recently he has been Global Business Development & Corporate Account Manager for these same three sectors, heading a team responsible for Michelin’s largest international key accounts.

Commenting on his new role, Howe said: “I’m excited about the opportunity to evolve the business here in the UK & Ireland, whilst also respecting the legacy of Michelin. The market is getting more dynamic all the time, and I want to ensure Michelin remains a true pioneer – with, around and beyond tyres.”

Howe will be based in Stoke-on-Trent and replaces Chris Smith as Managing Director, who recently moved to Michelin’s international headquarters in Clermont-Ferrand, France, to take over the role of Global Marketing Director long distance transportation.

Subscribe

Get notified about New Episodes of our Podcast, New Magazine Issues and stay updated with our Weekly Newsletter.